how manufacturing and hi tech companies engage customers

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The Customer Success Platform for Manufacturing and High Tech Connect With Your Customers & Partners in a Whole New Way Adam Hanin Industry Innovation Executive Manufacturing & Consumer Goods [email protected]

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Page 1: How manufacturing and HI Tech companies engage customers

The Customer Success Platform for Manufacturing and High Tech Connect With Your Customers & Partners in a Whole New Way

Adam Hanin Industry Innovation Executive Manufacturing & Consumer Goods [email protected]

Page 2: How manufacturing and HI Tech companies engage customers

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Safe Harbor

Page 3: How manufacturing and HI Tech companies engage customers

Need for Transforming Customer Engagement  New Demands & Competitive Pressures in Every Industry

Financial Services

Healthcare & Life Sciences

Communications & Media Retail Government Manufacturing /

Consumer Goods

Mobile Social Data Science Cloud

Automotive

Page 4: How manufacturing and HI Tech companies engage customers

A Diversity of Customers  Driven by Customer Success

 Industrials  Durable Goods  High Tech

Page 5: How manufacturing and HI Tech companies engage customers

Evolving Service Requirements

Complex Solution Needs

Know More about Customers

Customer Demand for Speed

Customers Demand Speed More Than Ever

Page 6: How manufacturing and HI Tech companies engage customers

Emerging Markets

Rise of Internet of Things

Rapid Technology Shifts

Industry Push Towards Customer

Customers Demand Speed More Than Ever

Evolving Service Requirements

Complex Solution Needs

Know More about Customers

Customer Demand for Speed

Page 7: How manufacturing and HI Tech companies engage customers

You Must Meet Demand for Speed

Customer Demand for Speed

Need for Reimagining Engagement

Industry Push to Customer

Page 8: How manufacturing and HI Tech companies engage customers

Systems of Record

Internal Focus

You have Invested in Systems of Record  Technology Focused on Internal Operations, Not Engagement

Infrastructure

Supply Chain

Procurement

Operations

Page 9: How manufacturing and HI Tech companies engage customers

Systems of Record

Systems of Engagement Mobile Cloud Social

Data

Science

You Need a System of Engagement

Infrastructure

Supply Chain

Procurement

Operations

* IDC FutureScape: Worldwide Manufacturing 2015 Predictions

Cloud to be the “de facto standard” for manufacturers “to operate and

serve customers globally.”

Page 10: How manufacturing and HI Tech companies engage customers

Stephen Yeo  Marketing Director

Page 11: How manufacturing and HI Tech companies engage customers

Connect with Customers & Partners in a Whole New Way, Go Faster

Real-time Complex Selling

Continuous Marketing

Rapid Collaborative Innovation

Real-time Service Excellence

Real-time Operational Excellence

Global Supply Chain Agility

Page 12: How manufacturing and HI Tech companies engage customers

Customers Partners Distributors Suppliers Employees Products

Cloud

Mobile

Social

Data Science

MES

ERP

EDW

Machines

Demand Planning

Logistics

Connected IT Systems Unlock ERP Connected

Products Inquire-to-

Order Service

Excellence Industry Solutions

Trusted Multitenant Cloud

Complete CRM

Scalable Metadata Platform

Open Ecosystem

Pricing/Quoting Field Service Warranty

Management Device

Integration Forecasting Configuration

Customer Success Platform for Manufacturing and High Tech

Analytics Community Marketing Service Sales Apps

Partner Relationship Management

Page 13: How manufacturing and HI Tech companies engage customers

Roadmap to Connect with Customers & Partners

Customer Success Platform for Manufacturing and High Tech Cloud Mobile Social Data Science

 Powerful Solutions for Manufacturing and High Tech

Partner Relationship Management

Exploit Technology to Engage

Inquire-to- Order

Accelerate Sales

Service Excellence

Expedite 1:1 Service

Unlock ERP

Drive Global Real-time Alignment

Connected Products

Predict, Prescribe, Engage

Page 14: How manufacturing and HI Tech companies engage customers

Inquire-to-Order: Accelerate the Sales Process

Sell Smarter Proactively engage customers, understand their needs, and collaborate with partners and distributors

Sell Together Enable global collaboration with experts, and mobile enable the field

Increase Profitability Enable configuration, pricing, and quoting in the front-office to sell solutions and grow margins

Customer 360 - Account Planning - Opportunity Management - Forecasting - Configuration/Pricing - Quoting

Inquire-to-order

Service Excellence

Unlock ERP Connected Products

Partner Relationship Management

Page 15: How manufacturing and HI Tech companies engage customers

Simplify and automate manual design, configuration, & quote processes

Understand and map customer requirements to manufacturing processes

Data integration between customers and Global Foundries on a single platform

Global Foundries Accelerates Configure & Quote With Self-Service

Page 16: How manufacturing and HI Tech companies engage customers

Service Excellence: Expedite 1:1 Service

Personalize Service 3600 customer, warranty, entitlement and installed base information, self-service communities

Service Smarter Omnichannel support with contextual knowledge base, and collaboration

Service Faster Embed service in products, optimize and enable mobile field service

Omni-channel Support – Returns Management – Field Service

Inquire-to-order

Service Excellence

Unlock ERP Connected Products

Partner Relationship Management

Page 17: How manufacturing and HI Tech companies engage customers

Salesforce is mandatory CRM/Service platform globally

PRM boosts productivity by extending leads to partners

Knowledge platforms launched globally to replace RightNow in 4 languages

Cisco Centralizes Information Globally & Transforms Service

Industry: Professional Services Segment: EBU

Page 18: How manufacturing and HI Tech companies engage customers

Unlock ERP: Drive Global Real-time Alignment

Mobile-ize Back Office Automate processes with apps across every department and system

Democratize Insight Develop partner and customer apps via flexible and easy-to-use interface

Build Apps at Speed of Thought Integrate data into a real-time, fully extensible, standards-based, and trusted, scalable cloud platform

Orders - Invoices - Dealer/Supplier/Distributor Integration

Inquire-to-order

Service Excellence

Unlock ERP Connected Products

Partner Relationship Management

Page 19: How manufacturing and HI Tech companies engage customers

“Data is good, but real-time information from Salesforce is better.”

Employees collaborate on deals with live Chatter feeds

Highly scalable solution for massive growth and volume

Deep analytics provide visibility across regions and offers

GE Powers Rapid Growth with Collaborative Apps

Beth Comstock, CMO

Page 20: How manufacturing and HI Tech companies engage customers

Connected Products: Predict, Prescribe, & Engage

Process Connected Data Faster, at Scale Connect device and equipment data to customer, account, and location,

Extend Value Chains Connect suppliers, partners and customers to valuable data and insights

Predict and Innovate Faster Sense, predict, and innovate every aspect of customer journey

Emerging Ecosystems – Machine Events Processing - Service Innovation

Inquire-to-order

Service Excellence

Unlock ERP Connected Products

Partner Relationship Management

Page 21: How manufacturing and HI Tech companies engage customers

Onboard diagnostics and telematics reduce unplanned downtime

Single view of fleet health on one platform

Rapid data analysis lets CAT push recommendations to dealers and customers

Caterpillar’s Connected Technology Keeps Machines Healthy

Page 22: How manufacturing and HI Tech companies engage customers

Partner Relationship Management: Drive the Channel

Engage Smarter Automate partner registration, program communications, and incentive (Co-Op, MDF, etc.) processing

Engage Faster Empower partners with digital marketing assets, guided selling, product and promotion recommendations, and back-office order, shipment and billing information

Engage Farther Extend field rep reach with coordinated contact centers, marketing campaigns, self-service websites, social collaboration, mobile apps, and text notifications

Channel Management – Channel Incentives – Retail Execution

Inquire-to-order

Service Excellence

Unlock ERP Connected Products

Partner Relationship Management

Page 23: How manufacturing and HI Tech companies engage customers

“The Salesforce1 Platform connects homeowners and contractors with our products from anywhere.”

Honeywell ECC Heats Up Channel Program

- Beth Wozniak, President ECC

Partner portal gives Honeywell direct access to customer data

Annual membership & contractor loyalty increasing by 20%

$75K in annual cost reduction from streamlined processes, automation, and ease of management

Page 24: How manufacturing and HI Tech companies engage customers

Thank you, London!

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Meet our experts and see our other Industry solutions in action at the campground.

Check out salesforce.com/industries to learn more!

Page 25: How manufacturing and HI Tech companies engage customers

Thank you

Page 26: How manufacturing and HI Tech companies engage customers

Coca-Cola Enables Partner Management on Salesforce Reduced new customer on-boarding time by more than 50%

Using modern UI and Augmented Reality for retail execution and digital marketing services

Extending reach to independent retailers and restaurants through eCommerce and Loyalty programs

 “We have to get much faster, we have to work on collaboration, connectivity and scalability and all of that in a mobile context, and there, Salesforce has been a fantastic partner and a great help for us.”

 Ulrik Nehammer, CEO  Coca-Cola Enterprises AG