how linkedin uses gamification to improve its business!
TRANSCRIPT
Lessons of Gamification via Linkedin
Alok KejriwalFounder –
Games2win/Therodinhoods
Gaming and its principles can accelerate your Business 100 X
times or more
Consider: The Profile Strength Circle of Linkedin
Tell me seriously:
• Haven’t you clicked on this circle to try and maximize it?
• I’ve been trying for years only to discover that it always remains incomplete
Insight:
“Profile strength %” is a simple ‘game’ to make YOU add extra ++++++++++ levels of details to your own Linkedin profile….
So that Linkedin can make more money by targeting (selling you better) thanks to the very same data you voluntarily added!
Aha! The Linkedin Ranking %
Insight:“Linkedin Ranking” is supposed to make you feel competitive (and jealous).
It makes you go out there and get on a connection addition spree so that you move up the rank!
More connections = More Linkedin usage = more revenues to Linkedin via ads and upsell of InMail, etc
Gaming thrives on 3 core human principles
Fulfillment Achievement Vanity
Which can be applied to ANY BUSINESS in the world
Everything you do in your business can become a Game...!
Connect with me!
Linkedin https://in.linkedin.com/in/alokkejriwal
e-mail - [email protected]
Facebook - facebook.com/rodinhood Twitter - @rodinhood
My social network for anyone enterprising! therodinhoods.com
Presentations – http:slideshare.net/rodinhood