how linkedin uses gamification to improve its business!

10
Lessons of Gamification via Linkedin Alok Kejriwal Founder – Games2win/Therodinhoods

Upload: alok-rodinhood-kejriwal

Post on 08-Jan-2017

1.107 views

Category:

Business


3 download

TRANSCRIPT

Page 1: How Linkedin uses Gamification to improve its Business!

Lessons of Gamification via Linkedin

Alok KejriwalFounder –

Games2win/Therodinhoods

Page 2: How Linkedin uses Gamification to improve its Business!

Gaming and its principles can accelerate your Business 100 X

times or more

Page 3: How Linkedin uses Gamification to improve its Business!

Consider: The Profile Strength Circle of Linkedin

Page 4: How Linkedin uses Gamification to improve its Business!

Tell me seriously:

• Haven’t you clicked on this circle to try and maximize it?

• I’ve been trying for years only to discover that it always remains incomplete

Page 5: How Linkedin uses Gamification to improve its Business!

Insight:

“Profile strength %” is a simple ‘game’ to make YOU add extra ++++++++++ levels of details to your own Linkedin profile….

So that Linkedin can make more money by targeting (selling you better) thanks to the very same data you voluntarily added!

Page 6: How Linkedin uses Gamification to improve its Business!

Aha! The Linkedin Ranking %

Page 7: How Linkedin uses Gamification to improve its Business!

Insight:“Linkedin Ranking” is supposed to make you feel competitive (and jealous).

It makes you go out there and get on a connection addition spree so that you move up the rank!

More connections = More Linkedin usage = more revenues to Linkedin via ads and upsell of InMail, etc

Page 8: How Linkedin uses Gamification to improve its Business!

Gaming thrives on 3 core human principles

Fulfillment Achievement Vanity

Which can be applied to ANY BUSINESS in the world

Page 9: How Linkedin uses Gamification to improve its Business!

Everything you do in your business can become a Game...!

Page 10: How Linkedin uses Gamification to improve its Business!

Connect with me!

Linkedin https://in.linkedin.com/in/alokkejriwal

e-mail - [email protected]

Facebook - facebook.com/rodinhood Twitter - @rodinhood

My social network for anyone enterprising! therodinhoods.com

Presentations – http:slideshare.net/rodinhood