how linkedin, facebook + twitter are replacing the traditional resume

Download How LinkedIn, Facebook + Twitter are Replacing the Traditional Resume

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  • 1. How LinkedIn, Facebook + Twitter are Replacing a Traditional ResumePresented by Regina Angeles, Talent2050 9.12.09

2. Agenda

  • How recruiters and HR specialists are using LinkedIn, Facebook and Twitter to identify potential candidates.
  • Hierarchy of Online Activities
  • Maximizing Your Online Profile
  • Creating a Professional Brand

3. About Talent2050

  • Talent2050 is a human capital solutions firm that helps companies attract and recruit a multicultural workforce.
    • Industry expertise: digital and mobile media (consumer & B2B), professional services and financial services industries.
    • Functional expertise: business development, communications, diversity, finance, general management, human resources, interactive marketing, multicultural marketing or sales, and operations.
  • 2050 marks the year
    • that minorities become the majority in the U.S.
    • Working populations shortages will occur in Europe, China, Japan, Korea

4. Talent2050 Community Career Community Professional Network Job Postings Networking Events& Workshops Career/Job Search Blog& Information 5. Job Market Stats

  • Employment continued to decline in August (-216,000),and the unemployment rate rose to 9.7 percent
  • In July, there were 12.1 million more unemployed workers than job openings, or6.0 job seekers per available jobup from 5.9 in June.

6. Job Search Success Requires

  • Effective online and offline strategy
  • Unique marketing/positioning statement
  • Looking for employers instead of jobs
  • Concise, keyword-driven descriptions of your work and experiences
  • Searchability

7. How Recruiters Use Social Networks Before the web and social networks After 8. Identifying Candidates

  • Benefits to recruiters/HR/hiring managers:
  • Closed networksOpen networks
  • CompaniesCommunities
  • TitlesSkills
  • Validation from peers and networks
  • Deeper visibility into companies

9. Explosion of Job Search Channels

  • Before Social Networks
  • Paper Resume
  • Personal Network
  • Recruiters
  • Online Job Boards (Monster, Career Builder)
  • Professional Associations
  • Now
  • Niche Job Sites (IvyExec, Doostang)
  • Paid Job Sites (TheLadders)
  • Job Search Enginges (Indeed, SimplyHired)
  • Niche Professional Networking Groups (MENG, Talent2050)
  • Blogs
  • Social Networks (LinkedIn, Facebook, Myspace, Twitter)

10. Hierarchy of Online Activities

  • Write a Blog to Showcase Your Subject Matter Expertise
    • Show your point of view, communication skills, presentation style
  • Building + Maintaining Personal Website
    • An online home for your resume, bio, speaking engagements, video of you on panels etc
  • Creating + Maintaining Social Networking Profiles
  • Creating Online Profiles in Professional or Alumni Networks
  • Responding to Online Job Postings
  • Setting up a Google alert on your name

11. Maximizing Online Profiles

  • Keywords, keywords, keywords
  • Optimize your profile for a search engine (SEO)
  • Concise & consistent positioning of your skills and experiences
  • Tie together your online profiles to improve your searchability.Create a network of sites about you.

12. LinkedIn 101

  • Free vs paid subscriptions
  • Number of contacts will determine
    • Your searchability
    • The number of people included in your searches
  • Put keywords in your profile
  • Get recommendations
  • Include links to your other online profiles
  • Include your name in the URL to your public profile
  • Reference search function

13. Facebook 101

  • Before you start, decide if this is a personal or professional page - how much do you want to share?
  • Customize privacy settings
  • Customize your FB URL

14. Twitter 101

  • Add this profile once your LinkedIn and FB profiles are established
  • Most effective use: Share links to articles, information, etc that enhances your position as a thought leader


  • If you have additional questions my contact info:
  • Regina Angeles
  • 917 371 6321
  • To join the Talent2050 network go to