how linkedin can save your life
TRANSCRIPT
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How LinkedIn CanSave Your Life
@DaveKerpen, CEO, @LikeableLocalJanuary 2015, [email protected]
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Well, maybe...
What LinkedIn can do for you isstrengthen the online presence for your business!
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The Basics
LinkedIn is a business-oriented social network that launched on May 5th, 2003
LinkedIn now has more than 300 million users and 3 million company pages.
Many small businesses haven't taken advantage of utilizing LinkedIn to grow their business.
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The 10 Steps To Use LinkedInFor Your Small Business1. Create a LinkedInCompany Page.
3. Begin to blog onLinkedIn.
6. Connect your online properties.
7. Showcase your work in video, slides, interviews, etc.
8. Send 5 - 8 daily status updates.
2. Participate in LinkedIn Groups with local ties.
4. Leverage each employee inyour small business.
5. Secure LinkedInEndorsements.
9. Create a vanity URL for your LinkedIn Page.
10. Make your profile stand out from the competition.
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1. CREATEa LinkedIn Company Page
“If you build it, he will come.”-The Voice, Field of Dreams
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You need to play to win on LinkedIn.
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Requirements for Adding Company Pages
1. You must have a personal LinkedIn profile set up with your true first and last name.
2. Your profile strength must be listed as Intermediate or All Star.
4. You must have several connections on your profile.
3. You’re a current company employee & your position is listed in the Experience section of your profile.
5. You have a company email address added and confirmed on your LinkedIn account.
6. Your company’s email domain is unique to the company.
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2. PARTICIPATEin LinkedIn groups with local ties.
“The secret of getting aheadis getting started.”
― Mark Twain
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Over 70% of customers use groups to research buying decisions.
SOLUTION: Be accessible.
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Find groups talking about your brand or industry
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Regularly participate in a non-promotional way
Visit 3 to 5 groups weekly to network with other business
owners, vendors, and
media.
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3. BLOGon LinkedIn.
“A blog is only as interestingas the interest shown in others.”
– Lee Odden
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31% of customers are influenced by blog posts
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Share your blog across all your networks!
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Create and Share Authentic Content.
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4. LEVERAGEeach employee in your small business.
“Your workforce is your most valuable asset. The knowledge and skills they have represent the fuel that drives the engine of business - and you can leverage that knowledge.”
- Harvey Mackay
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Train and leverage your small business employees as brand ambassadors
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Encourage them to add their current
position at your
company to their profile.
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Create compelling content for your team to share through their LinkedIn profile
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5. SECURELinkedIn Endorsements and Recommendations.
“Sometimes it takes a while to recognize that someone has a special ability to get us to believe in ourselves, to tie that belief to our highest ideals, and to imagine that together we can do great things.”
- Caroline Kennedy
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Positive endorsements influence purchase decisions!
88% of consumerstrust reviews, recommendations, and
endorsements
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Let your network speak for you
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6.CONNECTyour online properties.
“Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.”
- Charles Eames
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Give your brand more
opportunities to be found by
the right people
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7. SHOWCASEyour work in video, slides, interviews, etc.
"Find the good. It’s all around you. Find it, showcase it and you’ll start believing in it."
- Jesse Owens
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What is a Showcase Page?
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LinkedIn has the ability to share work examples
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Showcase pages appear in searches!
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How you can create a showcase of your own:
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8. UPDATEyour status 5 - 8 times daily.
"To improve is to change; to be perfect is to change often."
- Winston Churchill
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LinkedIn is not the place to be posting coupons for your small business
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Send at least 5 daily
messages
● The best times to post are 7am-8am and 5pm-6pm.
● The best days to post are weekdays.
● 93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source
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9. CREATEa vanity URL for your LinkedIn Page.
"Nothing succeeds like the appearance of success."
- Christopher Lasch
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Let people find your company easier!
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Create a vanity URL for your profile too!
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10. MAKEyour page stand out from the competition.
"It is nice to have valid competition; it pushes you to do better."
- Gianni Versace
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49.5% of LinkedIn profiles aren’t complete
You can’t sell your small business’
credibility unless you work on its
social media appeal
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Improve your “first glance” aestheticMake sure to include the following on your page:
A company logo
A background image
Your company name
Company description
Background information and keywords
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CREATE a LinkedIn Company Page
BLOG on LinkedIn
SECURE LinkedIn Endorsements & Recommendations
CONNECT your online properties
SHOWCASE your work in video, slides, interviews, etc
PARTICIPATE in Linkedin groups
LEVERAGE each employee in your small business
LET’S REGROUP
UPDATE your status 5 to 8 times daily
CREATE a vanity URL for your LinkedIn Page
MAKE your page stand out from the competition
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THANK YOU / QUESTIONS
“How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin
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