how lean launchpad changes lives

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LEAN LAUNCHPAD HOW A COURSE CAN CHANGE LIVES @JolienCoenraets [email protected]

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LEAN LAUNCHPADHOW A COURSE CAN CHANGE LIVES

@[email protected]

WHAT IS LEAN LAUNCHPAD?

We should teach startups

how to search for a proven

scalable business model

instead of how to write a

book full of hypotheses. Steve Blank

THE DIFFERENCE BETWEEN STARTUPS AND COMPANIES

Startups are not smaller versions of large companies

Startups are about search, not about execution

Business plans are based on guesses

Entrepreneurs and VCs execute on these guesses

Facts are outside the building

First test hypotheses, then create a fact-based plan

Company Building

Pivot

Customer Discovery

Customer Validation

Customer Creation

Search Execution

SEARCH AND EXECUTION REQUIRE DIFFERENT ACTIONS

Customer development process

FOCUS ON CUSTOMER DISCOVERY

Test the solution

Verify or pivot

Draw BMC & state

hypotheses

Test the problem

Customer validation

LLP IN YOUR CLASS

REPETITIVE PROCESS RESULTS IN PROGRESS

Watch the online video’s

Do your customer interviews

Process learnings

Present your

progress

The online video’s cover the different sections of the business model canvas.

Each week there is a different topic.

On average 30 min / week, for 10 weeks (5 hours in total)

Can be watched on Udacity or Launchpad Central (includes tracking).

REPETITIVE PROCESS RESULTS IN PROGRESS

Watch the online video’s

Do your customer interviews

Process learnings

Present your

progress

State clear hypotheses to test and how to test them up front.

Students get out of the building and do customer interviews.

On average 10 interviews / team / week.

Log all the interviews on Launchpad Central.

Teacher gives comments online.

REPETITIVE PROCESS RESULTS IN PROGRESS

Watch the online video’s

Do your customer interviews

Process learnings

Present your

progress

Validate or invalidate hypotheses in case of enough interviews.

Adapt the business model canvas based on learnings.

State new hypotheses to test.

REPETITIVE PROCESS RESULTS IN PROGRESS

Watch the online video’s

Do your customer interviews

Process learnings

Present your

progress

Short presentations to present updates (10 min/team).

All students give feedback on the learnings.

This class moment is used to share learning amongst teams.

Combination of class feedback and online feedback.

PRACTICALITIES

Length: super adaptable from intensive program to class (9-15 weeks).

Grading:

• 15% individual participation

• 40% customer discovery progress

• 20% weekly lessons learned presentations

• 25% final lessons learned presentation / video

Team formation: preferably submission only by team@Ghent University: open for all, team formation in class

LLP IN YOUR INCUBATOR

LLP @ GHENT UNIVERSITY

Start with short intro business model canvas

Workshops about business model canvas

Every concrete idea needs a business model

canvas

Watching video’s is optional (but promoted)

Stimulate to do customer interviews

Book list:

• Business model generation

• Value proposition design

• The mom test

• The entrepreneur’s guide to customer development

• The lean startup

• The startup owners manual

STORIES FROM STUDENTS

STORIES FROM STUDENTS

DON’T LET NON-ECONOMIC MAJORS

WRITE BUSINESS PLANS TO VALIDATE

THEIR IDEA.Nikolas Taillieu – Layered Prints

STORIES FROM STUDENTS

WHAT’S NEXT?

WHAT’S NEXT?

Are you a LLP instructor?

Join our LinkedIn group

for LLP educators in EU

Do you want to start with LLP?

Visit the websites:

LLP seminar for educatorsHow to build a startup MOOCLaunchpad Central tool Keep in mind

that it exists

Yes No

YesNo

LEAN LAUNCHPADHOW A COURSE CAN CHANGE LIVES

@[email protected]