how la accountants manage multiple social media accounts (slideshare)

How LA Accountants Manage

Multiple Social Media Accounts

Courtesy of FPA Technology Services, Inc.

http://www.TechGuideforLACPAs.com

http://www.techguideforlacpas.com/

Sponsored by http://www.TechGuideforLACPAs.com

Craig PollackFounder & CEO

If you are a Los Angeles CPA

or other accounting

professional




and are looking to leverage

social media without losing

focus on your core business,




here are a couple of tools and

strategies to help you manage

multiple social media accounts




so that you can get your

message out to your target

audience most effectively




Build a Following

in Your Target Market




The best ways to build

a following are:




• Follow respected thought

leaders in your industry,

follow your existing clients

and prospects




• Share content from the

organizations above




• Share your content and post

where your audience is




• Write blogs which

demonstrate your expertise




• Call upon your employees

or business partners

to participate in the

conversation as well




Keep in mind

- the key is consistency




Use Social Media Scheduling

and Listening Tools




Tools like HootSuite, Sprout

Social, and Social Mention are

great ways for your company

to keep tabs




on what’s being said about

your firm online from multiple

social media accounts




Use Images and Videos

as Well as Text




In a nutshell, the way to get

the best use of your social

investment includes:




• Building an audience by

following the right people,

sharing interesting and

educational content




• Listening to what is being

said about you online and

entering conversations

where it provides strategic

advantage




• Scheduling posts to reach

your audience at different

times of the day




• Leveraging images and

videos as content which

you can share repeatedly




Following these strategies can

be the difference between

making social media an

effective tool for your business

and wasting valuable time




What tools do you use

to manage multiple

social media accounts?




Share your thoughts in the

Comments box below


Copyright © FPA Technology Services, Inc.

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how la accountants manage multiple social media accounts (slideshare)

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