how ksrtc used social media channels to effectively connect with customers

A RECIPE FOR SUCCESSHOW KSRTC USED SOCIAL MEDIA CHANNELSTO EFFECTIVELY CONNECT WITH COMMUNTERS?

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website: www.strategicoutsourcingservices.com Email: [email protected] Call Us: 080-41435564

The Client - KSRTC

Campaign - Socializing KSRTC

SOCIAL MEDIA OBJECTIVES for KSRTC:

KSRTC - Karnataka State Road Transport Corporation operates intercity bus services, and interstate

buses to Kerala, Andhra Pradesh, Tamil Nadu, Goa and Maharashtra. KSRTC has a fleet of over 5500

buses and covers approximately 20 Lakh kilometers per day. KSRTC transport has achieved an

average of 2.2 million passengers daily and employs about 25,000 people.

KSRTC has embarked on a massive up-gradation and modernisation of bus stands, improvement of

passenger amenities, drinking water facilities, and landscaping.

Apart from these infrastructure developments, KSRTC looked for effective online channels to extend

its sheen among the public. This corporation started exploring social media channels like Facebook

and Twitter to brand its bus services.

KSRTC was keen to step up its value from social media deployment. This organization had these

objectives:

• Expand Online Reach & Brand Awareness

• Enhance and Manage Reputation of KSRTC

• Create Better Customer Relationships with commuters

• Increase Traffic to KSRTC Website

• Build brand awareness through online channel

• Increase Revenue for KSRTC

• Popularise public transport among public ( especially new generation commuters)

• Increase Page rankings organically

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Our Social Media Game Plan for KSRTC

One Partnership with endless social possibilities

Strategic Outsourcing Services researched the existing initiatives taken by KSRTC and proposed

more concentrated effort through social media channels. Our social media experts prepared a

detailed proposal to achieve these objectives.

Even though social media tools are free, it requires time, expertise and effort to engage with

customers. With our knowledge on social media marketing, we implemented full-scale social media

engineering for our client KSRTC. Here is a glimpse of our activities in social media channels:

• Daily activity on Facebook

• Regular tweets in Twitter

• Timely response to user queries in social media channels

• Share news, updates of KSRTC in all channels

• Popularise KSRTC website through social bookmarking

• Share KSRTC news through digital PR

Early adoption of effective social media platforms gave KSRTC a head start in Social media channels.

We used Social media to fundamentally create lively conversations with the public. We over-achieved

the goals by optimizing each channel.

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How we promoted KSRTC in social media:

Promoted Bus Day through new Facebook landing pages

Retweeted relevant tweets to followers

Used viral campaigns through Youtube

Added KSRTC in top 80 Social bookmarking sites

Shared information on new bus routes, timing, etc

Used matching content tone to increase engagement with the brand

Conducted Facebook poll to get feedback from public

Increased Facebook 'like' through constant follow-up

Increased referrals from fans/followers

Used social media channels to get more visitors to website

Conducted real time search on KSRTC in Google

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The Payoff from Social Media Exposure:

Here’re the results:

We helped KSRTC embrace this consumer-driven social media. Our social media experts did timely

follow-up of news, updates for KSRTC. We used social media monitoring tools and techniques to

propel, promote KSRTC and popularised the brand.

• Increased customer service by quickly responding to customer grievances

• Increased the average daily likes in Facebook to 12

• Average 15 comments on all Facebook posts

• Poll was featured on The #MercedesBenz Daily

• Generated 450 views from viral Marketing campaigns

• Increased the number of active users to 250

Through regular follow-up, we have showed how social media can add value and credibility to KSRTC.

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Spotlight on social media engagement

Take Away

Companies can effectively use social media to spur quick responses and increase visibility. Public

Transport Organisations like KSRTC has proved how social media help them stay connected with

commuters. Early adoption of social media by KSRTC has not only given them a powerful brand

presence, but also a head start on getting the word out.

Social media is still exploding. In an age where social media presence is growing, it's important for you

to use social media channels to respond, inspire, inform, and make your customers happy!

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how ksrtc used social media channels to effectively connect with customers

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