how get a digital marketing job after you graduate college

Download How Get a Digital Marketing Job After You Graduate College

If you can't read please download the document

Upload: joe-youngblood

Post on 03-Dec-2015

5 views

Category:

Documents


1 download

DESCRIPTION

Getting a marketing or advertising degree in college is hard enough, but how do you get a job in the fastest growing segment of marketing when you graduate? This slide deck answers that question.Originally presented at University of Texas at Arlington October 2015 as a guest lecture.

TRANSCRIPT

PowerPoint Presentation

How to Get a Job in Digital Marketing and Excel at itA guide for college students

2

EDUCATION

http://www.nytimes.com/2012/02/24/education/census-finds-bachelors-degrees-at-record-level.html?_r=0

17

http://www.pewresearch.org/fact-tank/2014/05/30/5-facts-about-todays-college-graduates/18

Poverty Line = $23,364/yrhttp://www.pewresearch.org/fact-tank/2014/05/30/5-facts-about-todays-college-graduates/19SELF LEARNING

Wordpress.org download software to host your own blogWordpress.com use their free online hosting to host your own blog22

Other Ways to Get ExperienceBuild a Mobile AppCreate an Etsy ShopCreate a Pinterest boardCreate a Facebook pageCreate a Twitter account that isnt about youCreate a popular Instagram AccountCreate a popular TumblrCreate a popular SnapchatDo drop shippingSell affiliate productsTry to reach the front page of RedditTake programming classesTake web development courses onlineTest out Google Adwords / Bing AdsHelp a local businessTest out Facebook adsTest out Twitter adsDo online freelance writing

25

INTERNSHIPSHostgator.com approx. $15 / month27

JOB SEEKING POST-GRADUATION

List of Local OrganizationsSMC Fort WorthUTA AMAMeetup.com GroupsAd 2AAFDFWIMADFWSEM

Job Hunting Social Media TipsHave your LinkedIn filed out completelyGet recommendations on your LinkedInPlace LinkedIn URL on your resume and in emails to hiring managersShut down your Facebook and/or Change your name slightlyCheck the Google Image search of your name and prepare yourself of questions by potential employersHave an active Twitter account (use at least twice a week)

BONUS: Have a .com website that links to the social media assets you want employers to see

ON THE JOBAgency vs. In-HouseAgencyHigh StressHigh AcclaimLow RewardIn-HouseLow StressLow AcclaimHigh RewardCONTINUING EDUCATION

TYPES OF CONTINUING EDUCATIONKeep going to networking eventsKeep improving your skill setIndustry conferencesOnline courses at EDX.orgSMU CAPE certification programGoogle certificationsYour own original researchhttps://www.smu.edu/CAPE/ProfessionalDevelopment/CertificatePrograms/DigitalMarketing

47

Steps to Getting a Marketing Job out of CollegeGet an internship while in collegeBuild your own website, social media presence, or mobile appGo to networking events and meet as many new people as you canJoin if you can afford themBeware of your own online presence and fix it accordinglyMake sure your LinkedIn is filled out completelyAsk fellow students, professors, and old bosses from recommendationsUse your connections to find out about new job openingsNever plan on keeping a job more than 24 months. Move up or Move out.

About MeWebsite: www.JoeYoungblood.comFacebook: www.Facebook.com/RealJoeYoungbloodTwitter: www.Twitter.com/YoungbloodJoeLinkedIn: https://www.LinkedIn.com/in/joeyoungblood