how do you improve the customer experience?
DESCRIPTION
16 inputs to improve the customer experience.TRANSCRIPT
16 tips to improve the customer experience
Tip # 1: Help customers design products.Tip # 2: Help customers choose products.Tip # 3: Help customers try new products or services.Tip # 4: Help customers order and pay products or services.Tip # 5: Help customers finance products or services.Tip # 6: Help customers transport products and/or people.Tip # 7: Help customers install products.Tip # 8: Help people use products.Tip # 9: Help customers save time using products.Tip # 10: Help customers lower risk of using products.Tip # 11: Help customers reduce costs.Tip # 12: Help customers have more joy using products.Tip # 13: Help users get more status.Tip # 14: Help customers earn money on their things.Tip # 15: Help people get things fixed.Tip # 16: Help people recycle things.
Tip # 1Help customers design products
How can you help customers design products faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a more exciting way, and/or in a more interactive way?
ProductsThe company needs to make its products interactive.
Physical placesThe company needs to redesign its physical places for 2-way interactions.
PeopleThe company needs to train its people for co-creative dialogue.
Digital sitesThe company needs to open up the architecture of its digital sites to other processes and content that the company doesn't control.
4 tips to create an interactive experience
Sourcehttp://blogs.hbr.org/cs/2011/04/experience_co-creation.html
Active participation
Passive entertainment
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Participation onblogs about
business development
Participation on Wikipedia
Visit to museum
Tip # 2Help customers
choose products
How can you help customers choose products or services faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a more exciting way?
Tip # 3Help customers
try new products or services
How can you help customers try new products faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, in a less risky way, and/or in a more exciting way?
Sourcehttp://www.inayo.ch/html/probestunde.html
Example
Sourcehttp://www.deindeal.ch/
Example
Tip # 4Help customers order and pay
products or services
How can you help customers order and pay products or services faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, in a less risky way, and/or in a more exciting way?
Example
Sourcehttps://www.paypal.com/
Tip # 5Help customers
finance products or services
How can you help customers finance products or services faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, in a less risky way, and/or in a more exciting way?
Sourceshttp://www.indiegogo.com/ http://www.kickstarter.com/
http://delicious.com/frankcalberg/crowdfunding
Tip # 6Help customers
transportproducts and/or people
How can you help customers transport products and/or themselves from a to b faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, in a less risky way, and/or in a more exciting way?
P2P carsharing
Sourceshttp://www.autonetzer.de/ http://www.buzzcar.com/ https://fr.cityzencar.com/ http://www.deways.com/https://www.drivy.com/http://www.livop.fr/https://www.nachbarschaftsauto.de/https://relayrides.com/ http://www.tamyca.de/http://www.unevoiturealouer.com/
https://delicious.com/frankcalberg/transport
Tip # 7Help customers install products
How can you help customers install products faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, in a less risky way, and/or in a more exciting way?
Sources http://helpmateapp.com/http://www.renovero.ch/http://www.taskhire.ca/ https://www.taskrabbit.com/
Examples
https://delicious.com/frankcalberg/crowdsourcing
Tip # 8Help peopleuse products
How can you help customers use products faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
Make scanning an experience for kids
Sourcehttp://youtu.be/16p9YRF0l-g, minute 8.
Tip # 9Help customers
save time using products
How can you help customers save time using products faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
Lower football field so the ball does not run away
Tip # 10Help customers
lower risk of using products
How can you help customers lower risk of using products faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
Tip # 11Help customers reduce costs
How can you help customers reduce costs of using products faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
Sourcehttp://www.comparis.ch/
Tip # 12Help customers have more joy using products
How can you help customers have more joy of using products faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
SourcePink, Daniel: To sell is human: The surprising truth about moving others, location 1130. http://www.amazon.de/Sell-Human-Surprising-Influencing-ebook/dp/B00AO3K05S/
Tip # 13Help users
get more status
How can you help customers get more status faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
Khan Academy uses energy points
Tip # 14Help customersearn money on
their things
How can you help people earn money on their things faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
Sourceshttp://www.9flats.com/ https://www.airbnb.com/http://campinmygarden.com/ https://www.couchsurfing.org/https://roomorama.com/ http://www.wimdu.co.uk/
P2P accommodation
Tip # 15Help people
get things fixed
How can you help people get things fixed faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
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Tip # 16Help people
recycle things
How can you help people recycle things faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
Sourcehttp://www.flickr.com/photos/frankcalberg/4700472830/
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http://www.frankcalberg.com/payment