How did you get to know aboutAIESEC?

poster13%

leaflets10%

promo on UNI10%

AIESEC event

3%AIESEC facebook16%

AIESEC website19%

direct e-mail6%

from a friend12%

UNI Facebook

1%

UNI website3%

Prvákoviny17%

I personally know some @ member

17%

other7%

class shouts7%

FALL 2012

1. AIESEC web – 19%2. I personally know some @ member – 17%2. Prvákoviny – 17%

3. AIESEC facebook – 16%4. Posters – 13%5. From a friend – 12%

• This analysis is an average of percentage of every LC responses (not from number of respondents), so it isn‘t very relevant. Also there is problem, that every LC has different reality and for this reality works another ways how to engage students.

• Never mind, we can see, that personal contact (word of mouth, prvakoviny, ..) with our members totally worked againthe most.

• Second great medium is internet - @website + @fanpages –this year we started to work with online promotioneffectively, I guess;)

• In this RCTM also posters worked well, as a some kind of support of our other activities. (much better than leafleats)

FALL 2012

poster13%

leaflets5%

promo on UNI4%

AIESEC facebook

7%

AIESEC website9%

direct e-mail3%

from a friend34%

UNI website1%

Prvákoviny6%

I personally know @ member

7%

other6% class shouts

10%

SPRING 2012

1. From a friend – 34%2. Posters – 13%3. Class shouts – 10%

• In spring RCTM it‘s harder to engage students – we don‘t have any „prvákoviny“ events and so on – that‘s why we must focus on another way how to engage people physically - class shouts, events, …

• Last year worked the most recommendations from friends again.

• Also students were approached by posters and class shouts in this RCTM.

SPRING 2012

poster13%

leaflets5%

promo on UNI3%

AIESEC event2%

AIESEC facebook10%

AIESEC website7%

direct e-mail4%

from a friend19%

UNI website4%

Prvákoviny21%

I personally know @ member

6%

other3%

class shouts7%

FALL 2011

1. Prvákoviny – 21%2. From a friend – 19%3. Posters – 13%

• Last year we had the most of applications from „prvákoviny“again (or other events for 1st year students).

• Again we have seen that the recommendation from a friend works best.

• I'm not really sure how the poster really work, but certainly we again confirmed that people notice them and help them to recognize and summarize the whole campaign.

FALL 2011

• Everybody knows that recommendations from friends worksbest, but when we plan a campaign, it can‘t be influenced(from PR side – it‘s mainly work of TMs to have satisfiedmembers)

• We might think about some form of cooperation with„prvákoviny“ - share GCPs or eventually suggest a general concept for the less experienced LCs – because it brings most applications.

• In today's social and internet world, we have to continue withonline promo and develop the quality of our channels:– Facebook – learn better how to communicate with people, give a

reason why they should be fans

– Web – have complete and understandable information for studentshere and sell them membership also trough web

SUMMARY