how companies are using stratapps analytics to outsmart competition
DESCRIPTION
What is your return on BI? Do you have the complete view of your customers outside the four walls of your company? Big or small, better data means better insights and faster time to market. Find out how companies are using analytics to get ahead of the competition.TRANSCRIPT
StratApps: How Enterprises are Using
Analytics to Outsmart Competitors July 2013
Our Differentiation
Fremont, CA Austin, TX Hyderabad, India
Analytics and BI
25+ Clients
6+ Years
160+ Engineers
Data
Unconventional
Customer Success
Speed to Market
People
Innovation
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Our Customers
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StratApps Products
Better BI. Better Insights. Faster Implementation.
IP
Diversio Brand Protection
ROBII BI User Adoption
Analysis
Extended Insights 360° View of Customers
Dskout Big Data Exploration
Fast Apps Prebuilt BI Models for SaaS
HiveD Hive Development
oneMDM Cloud Based MDM
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Better Return on BI Investment = ROBII
# BI USERS Increasing
# BI NEED Increasing
# BI ETL
Unnecessary Loads
# BI CONTENT
Increasing
Overlaps
# BI LICENSES
Increasing
# COST PER USER
Increasing
# GOVERNANCE
Shadow IT
# FRAGMENTATION
Increasing
# MIGRATION/
UPGRADES
Higher Costs
# BI TECHNOLGIES
End Users Driven
# BI SUPPORT
Increasing Costs
•Lower TCO
•Increase ROI
•Improve adoption rate
•Savings of greater than 20%
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BI Infrastructure
Analytics Applications
Datamarts EDW
SQL Server
OBIEE
OBIA
Sales BI
Tableau
Entitlement BI
NRT
Business Objects Oracle
Greenplum
Finance BI Marketing BI
Usage Data Cost
Information
Report
Metadata
User
information
Insight Apps Framework
Imp
act
Analy
sis
Data
Pro
venance
Co
st A
naly
sis
Unifie
d A
do
ptio
n A
naly
tics
Rep
ort
Ove
rlap
ROBII: ARCHITECTURE OVERVIEW
ROBII Score, KPIs, Scorecards
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ROBII: Example Screen shots
Demo ROBII today and start enjoying better ROI
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ROBII AT FORTUNE 500 COMPANY
ROBII
DATA MART
Report
Metadata
Insight Apps
Top N
Usage Trends
Cost Per User
Adoption
Index
Metrics
Overlaps
ROBII
Collect
Load
Integrate
Apply KPIs
Publish Usage
Logs
8000+
Reports Inputs KPIs
OBIEE
Tableau
• Year over year revenue > 75%
• Reports and Dashboard Proliferation
• Low Adoption Situation
• What are the areas to consolidate?
• Where and What is trend in user drops?
• How to control proliferation? Challenge
ROBII Application Deployed
• Weekly usage collection
across 11+ BI Applications
• Weekly Load and Processing
• 1 year historical usage data loads
• Installation, Configuration and Rollout – 3 Weeks
• 20% Metrics Overlaps -
Consolidated
• Fact Based Governance
• 12% Adoption Increase
Conceptual
architecture
Outcome
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Extended Insights into Partners & Customers
360° View of Customers: who, what, why, when, how
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What Is It Easy to navigate partner location mapping tool, utilizing “Google Maps” platform
POS Visibility, partner specific and custom search capabilities
Integrated with SalesForce.com application and cleansed accounts/leads data
Features
Searchable partner locator by territory, showing last visit and POS data by partner
WW view custom search capabilities by partner, partner type territory, country, technology, growth trends, partner type or combination of above
POS data and partner listing updated on a weekly basis. Sales forecasting .
Benefits
Allows channel teams to fully maximize time and visit focus for improved and more effective partner engagements
Customizable, advanced search POS business intelligence capabilities
Channel competitive analysis. Partner affinity Index
Access By invitation & password protected
Channel Sales and management team individuals by territory / geography
Data access by log-in credentials: region, geography, geo, WW
Extended Insights
Outsmart your competition
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Partner-Specific POS by Multiple Technology/ Business Groups
POS - Year to date, Last Year, Quarter to Date
Partner POS by Distributor. POS Predictor
In Store Inventory Balancing
Competitive Affinity Reporting
Advanced Analysis
Advanced Search and Export POS search by partner, partner type, territory, country,
technology, growth trends, partner type or combination of any
“Export-to-Excel” function for further data manipulation
Exp
ort
Extended Insights
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Extended Insights Example
Contact Name Job Title Contact Cluster Contact Affinity Index Affinity Explained
Gary Goldstone Independant Consultant - Program
Management & Strategy - eCommerce &
Multichannel Retail
None 0 Aligned to Citrix
Jim Fisher SVP Decision Maker 0 Aligned to Citrix
Luis Felipe Hussin
Bento UI Engineer at Avenue Code Implementer 0 Aligned to Citrix
Narendra Joshi QA Engineer III at Performant Financial
Corporation Implementer 1
Need to nurture. Somewhat aligned
to Citrix
Kerem Tomak VP Decision Maker 2 Need to nurture. Not aligned to
Citrix
Konstantin
Kondakov Sr. Director of IT Influencer 2
Need to nurture. Not aligned to
Citrix
Madhen
Venkatraman Business Analyst - Mobile/Web & Data Implementer 2
Need to nurture. Not aligned to
Citrix
Smitha Vagicherla Talent Acquistion Specialist- Macys.com None 2 Need to nurture. Somewhat aligned
to Citrix
Paul Ruel Performance and Non-Functional
Requirements Architect at macys.com None 3 Locked in
Tony Woods Senior Associate at 4SIGHT Supply Chain
Group Implementer 3 Locked in
MACYS
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Better BI. Better Insights.
Sales
Channels
Finance
Manufacturing
Marketing
Engineering
Customer Support
Information to run and grow business
New Business Models
New Products
Revamped Business Processes
Revised Financial Models
More Resulting in
Prompting revised, or different, or newer information
introducing overlapping BI technologies
Generating redundant, unused metrics
Increasing ROI
Reducing TCO Rationalize Optimize
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StratApps fit
Netflow Analysis
• Extremely large volume of machine logs (millions of events /second)
• Network packet splitting, parsing , de-dup, stitching
• Industry specific Analytic solutions (e.g., Security, Accounting/Billing)
Music & Video Metadata
• Content Ingestion & correlation
• Text analysis and Pattern matching
• Data augmentation & Enrichment
Fraud Detection & Gray Market Analysis
• Detect patterns for Product diversion & Channel incentives abuse
• Web crawling to identify fraudulent behavior relating to brand/product
• Correlate various data sources & uncover hidden trends
• Geo-location based analysis, alerts & monitoring
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StratApps fit
Product Management & Support
• Large volume of Unstructured Product Logs (xml, csv, config, dumps, etc)
• Product usage & architecture/environment analysis
• Proactive Support Engagement
IPTV Service Provider
• Usage Pattern & Behavior Analysis
• Ad Insertion , Recommendation & Rule Engine
• Rewards & Promotions
• Network Performance Analysis
Media & Publishing
• Distributed Web log processing from various Internet Sites
• Usage Pattern Analysis – Geo, Interests, Customer Segmentations
• Recommendations
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Partner Ecosystem
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Technology Expertise
EDW/DM
ETL, MDM, ILM
Big Data/
Data Sciences
Business
Intelligence
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Offerings
BI
EIM
Big
Data
Integration Enterprise Data Warehouse Data Marts Reporting Dashboards
Customer Contacts Products Territory
Infrastructure Business Case Implementation Predictive Analytics
HI-TECH MEDIA TELECOM HEALTHCARE ENERGY
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QUESTIONS? Demo today to learn more our products and services.
Contact: Atul Chawla
Director, Business Development
+1.650.339.3202