How cognitive services  C A N B E U S E D I N V A R I O U S I N D U S T R I E S

Table of Contents

What is cognitive computing all about? 01

Cognitive services and IoT

02

How cognitive services underpins

diverse industry verticals

03

APIs of cognitive services grouped into

various categories

04

What is cognitive computing all about?Cognitive computing is a concept

which involves self-learning systems.

These systems involve AI, machine

learning, NLP and pattern recognition

among several other technologies.

IBM Watson and Microsoft are the two

cognitive computing giants in the

market today. These companies are

giving us the ability to develop

intelligent apps with the help of their

cognitive services.

" Cognitive applicationswill yield productivity

improvements in excess of $60B annually for U.S. enterprises by 2020 "

– IDC

APIs of cognitive services grouped into various categories

Vision: The vision APIs help in integrating vision detection

features into applications that detect images, landmarks, faces,

labels, optical character recognition as well as tagging of

inappropriate content. Using Vision API, finding new insights,

deriving significant value, and taking significant action becomes

easier.

Speech: The speech APIs support in identifying who is speaking,

in converting speech to text and text to speech by understanding

the intent, and in fine-tuning speech recognition for anyone,

anywhere. With the help of the Speech API, you can train your

app on various language models.

APIs of cognitive services grouped into various categories

Language: The language APIs classify natural language text,

conversations, semantic concept extraction, entity extraction,

language translation, document conversion, passage retrieval and

ranking, tone analysis, relationship extraction, and more.

Data Insights: The Data API helps in reading, writing, and

modifying information on the web such as news stories and blog

posts. This enriched content with natural language processing

facilitates highly targeted search and trend analysis.

Cognitive services and IoTMake use of cognitive insights from IoT

data to improve assets and facilities

management.

Use real-time tracking and monitoring

data of vehicles to figure out failures and

decrease diagnostics time for

maintenance needs.

Simplify store operations by creating

intelligent merchandising and a supply

network that improves overall customer

experiences.

Optimize business processes and security

while facilitating smart cities and

improving the lives of the city’s residents.

How cognitive services underpins diverse industry

verticals

RetailGet detailed insights to understand your customers

better, gain new prospects and retain the existing

customers.

Identify the problems customers’ face during online

shopping and offer them a seamless shopping

experience.

Make appropriate alterations with the help of

analytics to enhance customer engagement as

well as satisfaction.

Create and deliver inspirational content and

engaging messages to present an exceptional

brand identity.

Help sellers in showcasing the right product and

simplifying the payment or checkout process.

Enable intelligent fulfillment by streamlining order

management and tracking the status of the order.

EducationSupport educators in gaining insights

about the learning styles, skills, and

interests of each student.

Generate suggestions on how to

improve the method of teaching and

make the classroom sessions more

effective.

Teachers can get in-depth reports of

the students’ academic performance,

strengths, and weaknesses for

implementing targeted learning

methods.

ManufacturingSupports intelligent asset and

equipment management to optimize

performance and decrease downtime.

Helps in evaluating gathered

information about processes,

workflows, context, and environment to

improve quality, operations, and

decision-making.

Optimize and enhance various

resources such as workforce, labor, and

energy by combining different forms of

data collected from individuals,

location, usage, and expertise.

InsuranceOrganize the flow of data to the

right departments or agents.

Enhance the agent’s decision-

making ability by giving him the

right data at the right time.

Improve customer experience and

SLA response times.

Helps in detecting fraudulent

claims as well as activities.

FinanceHelps in planning personalized campaigns

and offerings that boost customer sales,

relationships, and ROI.

Identifies loopholes and helps in managing

risk and compliance to reduce the risk of

misconduct.

Helps in making informed decisions, cuts

operational costs and optimize outcomes with

deep content analysis and evidence-based

reasoning.

Makes better recommendations for financial

products by analyzing the present life events,

market conditions, client’s past decisions, and

current offerings.

HealthHelp medical specialists develop

knowledge, speed up discovery and

deliver more personalized patient

care.

Help public health officials make

better decisions about vaccine

releases.

Support doctors in making more

detailed diagnoses.

Helps in introducing pioneering

products that provide value to

customers in exceptional ways.

Marketing

Enables you to make proactive

changes to ongoing campaigns to

generate highly positive results.

Helps you in understanding individual

customer behaviors to create the

right combination of interactions

that increase conversion and loyalty.

Proactively test and suggest rules

rapidly to avoid campaign

performance deferments or setbacks

to enhance personalized

experiences.

Supply chain

Identify potential challenges and take the

right decisions that eliminate additional

costs and impacts of supply problems.

Automate as well as streamline

procurement processes to reduce risks and

costs.

Deliver your orders on time with intelligent

fulfillment by simplifying the order

management process, inventory

management, and by tracking the order

status.

Facilitate your organization to speed up

and improve day-to-day decisions and

activities.

Human resources

Helpful in getting rid of HR-related

intricacies and improves recruiter

productivity.

Facilitates employees with personalized

learning recommendations based on their

role, interests, personality insights and

career development plans.

Helps in decreasing costs and improving

user satisfaction resulting in continuously

enhancing HR operations.

Augments human skills and empowers HR

to improve and accelerate people’s

impact on the business.

Build applications using cognitive services with us

At Softweb, we have a team of

experts who are skilled in

analyzing, organizing, accessing

and providing cognitive consulting

services for a wide range of

unstructured data. You can hire

our experts to build cognitive

solutions powered by IBM Watson

or Microsoft based on your

business requirements.

Get in Touch

Drop on in

2531 Technology Drive, St. 312,

Elgin, IL – 60124

Give us a call

Phone: 866-345-7638

Connect online

info@softwebsolutions.com

info@cognitivebots.ai

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