how cloud computing is changing the world
DESCRIPTION
Based on the articles on Business WeekTRANSCRIPT
How Cloud Computing How Cloud Computing Is Changing the WorldIs Changing the World
BUS 890BUS 890: Robin B. Thieu: Robin B. Thieu
Business WeekBusiness Week
August 4, 2008August 4, 2008
Article SummaryArticle Summary
A major shift in the way companies obtain software and computing capacity is under way as more companies tap into Web-based applications
Merrill Lynch: 2012 = the annual global market for cloud computing will surge to $95 billion
(Microsoft=$51 bil, Google=$16 bil, Amazon=$14 bil, Yahoo=$7 bil)
Security and reliability are big challenges
"There's a whole industry emerging,“
says Marc Benioff, Salesforce.com's CEO
Cloud ComputingCloud Computing
A definition refers to any situation in which computing is done in a remote location (out in the clouds), rather than on your desktop or portable device.
You tap into that computing power over an Internet connection.
"The cloud is a smart, complex, powerful computing system in the sky that people can just plug into."
Web browser pioneer Marc Andreessen
Source: http://www.businessweek.com
Cloud UsersCloud Users
Starbucks: using the Salesforce.com platform to create its new My Starbucks Idea Web site as an online community.
Rapper 50 Cent: using Ning service to set up a custom-designed site for 200,000 fans
The U.S. Olympic Committee: using AT&T services to handle a busy traffic during the games
Individual programmers and users: using Facebook or Amazon’s data centers to run own applications, blogs, data
Cloud StructureCloud Structure
Source: http://news.cnet.com
Cloud Benefits:
Cloud = Less Investment
(not own data center, hardware; use outside provider of servers, storage, and bandwidth)
Cloud = Scale
(tens of thousands of server computers)
Cloud = Flexible and Efficiency
Chapter 8: Strategies for competing in Chapter 8: Strategies for competing in emerging industries emerging industries
- IBM spend $360 million to build a cloud computing data center
- Dell
- IBM spend $360 million to build a cloud computing data center
- Dell
- Google Apps for Free
- Amazon’s prices start at 20cents
- Google Apps for Free
- Amazon’s prices start at 20cents
- Microsoft's mantra is "software plus services"
- AT&T
- Microsoft's mantra is "software plus services"
- AT&T
- Google ally IBM & Salesforce.com
- HP's purchase of Opsware
- Google ally IBM & Salesforce.com
- HP's purchase of Opsware
PQ + CQ > IQ--------------------------------------------------------
“The World is Flat” – Thomas Friedman
ReferencesReferences
Rachael King (2008, 4, 8). How cloud computing is changing the world. Business Week. Retrieved August 6, 2008, from http://www.businessweek.com/technology/content/aug2008/tc2008082_445669.htm?chan=top+news_top+news+index_top+story
Steve Hamm (2008, April, 24). Cloud Computing: Eyes on the Skies. Business Week. Retrieved August 6, 2008, from http://www.businessweek.com/magazine/content/08_18/b4082059989191.htm
Aaron Ricadela (2007, November 16). Computing Heads for the Clouds. Business Week. Retrieved August 6, 2008, from http://www.businessweek.com/technology/content/nov2007/tc20071116_379585.htm
Andrew Lavallee (2008, August 5). AT&T to be provider of cloud computing. Wall Street Journal. Retrieved August 6, 2008, from http://online.wsj.com/article/SB121790207112112419.html?mod=rss_whats_news_us
Martin LaMonica (2008, March 25). Is cloud computing more than just smoke? Cnet News.com. Retrieved August 6, 2008, from http://news.cnet.com/8301-10784_3-9902616-7.html?hhTest=1