H O W T O U S E L I N K E D I N S O Y O U R D R E A M C L I E N T S

F I N D Y O U

@jkriggins

@jkriggins

I N S I X W E E K S I H A D A L L T H E C L I E N T S I C O U L D H A N D L E … A N D H O W ? ? ? ?

@jkriggins

D I D N ’ T S P E N D A N Y M O N E Y

T H E C L I E N T S F O U N D M E !

@jkriggins

I JUST USED LINKEDIN

ABOUT 15 MINUTES A DAY

I U P D AT E D M Y P R O F I L E A C O U P L E T I M E S A W E E K

@jkriggins

( L I N K E D I N R E A L LY, R E A L LY L I K E S T H I S . )

Trick the System to

show up in more results

W H AT I S M Y TA R G E T A U D I E N C E S E A R C H I N G F O R ?

D O N ’ T K N O W ? C H E C K O U T T H E C O M P E T I T I O N

A D D K E Y W O R D S T O :

• C R E A T E A N E W H E A D L I N E • S U M M A R Y • J O B T I T L E S • J O B D E S C R I P T I O N S • P R O J E C T S L I N K E D T O • S K I L L S / E N D O R S E M E N T S

L I N K E D I N A I N ’ T G O O G L E

LinkedIn sucks at punctuation, only recognizes commas and periods.

It’s not intuitive. Neither are the people searching for service providers on LinkedIn.

SEO

Search Engine Optimization

SEO/Search Engine Optimization

SEO / Search Engine Optimization

SEO | Search Engine Optimization

DON’T DO

trendy!

A D D 5 0 S K I L L S / E N D O R S E M E N T S B A S E D O N K E Y W O R D S

@jkriggins

Don’t forget to be Human too!• W H O Y O U A R E :

P R O F E S S I O N A L LY V O L U N T E E R I N G 3 W O R D S T O D E S C R I B E T H I N G S Y O U D O F O R F U N

• W H AT Y O U D O : W H A T P R O B L E M D O Y O U S O LV E ? G O T A N Y S P E C TA C U L A R A C H I E V E M E N T S O R N U M B E R S ?

• W H AT Y O U A R E L O O K I N G F O R : C L I E N T S ? A J O B ? S T R A T E G I C PA R T N E R S ? F U N D I N G ?

3 Steps to a Kick-Ass LinkedIn

Summary!

H O W D O Y O U R F U T U R E C U S T O M E R S F I N D Y O U ?

1. Y O U R C O N N E C T I O N S

2. Y O U R C O N N E C T I O N S ’ C O N N E C T I O N S F E L L O W G R O U P M E M B E R S W O R K E D F O R S A M E C O M PA N Y

3. K E Y W O R D S ! K E Y W O R D S ! K E Y W O R D S !

S A M E F O R “ P E O P L E W H O V I E W E D A L S O V I E W E D . . ” R E S U LT S

FORGET SIX DEGREES TO

KEVIN BACON…

IT’S TWO DEGREES TO YOUR NEXT

CLIENT

H I T 5 0 0 + C O N N E C T I O N S …

T H E N K E E P G O I N G A N D G O I N G A N D G O I N G …

@jkriggins

E M A I L A D D - O N S M A K E I T E A S Y T O A D D Y O U R C O N N E C T I O N S AT K E Y M O M E N T S O F C O N TA C T

JOIN ALL 50 GROUPS

TARGET GEOGRAPHY

…IF IT MATTERS

TO YOUR BUSINESS

JOIN GROUPS WHERE YOUR

CUSTOMERS ARE (not your

competition)

KEEP ON TOP OF MIND

@jkriggins

schedule status updates on Hootsuite, Buffer

if you do LinkedIn the right way…THIS IS NORMAL

WA N T T O TA K E Y O U R L I N K E D I N T O T H E N E X T L E V E L ? T RY E B R A N D I N G . N I N J A !