how can we innovate?

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Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK How Can We Innovate?

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Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

                                              

How Can We Innovate?

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

Innovation is a function of …

Perspective

Perspective

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

Consider

• When recalling the mythical tale of Icarus… what do you think of?

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

Consider

• When recalling the mythical tale of Icarus… what do you think of?

His tragic fall fromthe sky?

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

Consider

• When recalling the mythical tale of Icarus… what do you think of?

or his

magnificent genius to master flight?

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

Consider

While everyone is asking …

Is the glass half empty or half full?

Is anyone asking…

“Is the glass perhaps

too small

or too big?

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

Mixed Messages

What I need to see are innovative ideas, …breakthrough thinking, …”out of the box” approaches,

… that have been thoroughly tested, tried and proven in the marketplace.

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

Being 1st isn’t always the answer

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

How does it work?PEOPLE “gotawanna”

Over Communicate – create a legend.

Over Communicate – create a legend.

Recognize, accept,

invite and embrace skills and resources

from others

Recognize, accept,

invite and embrace skills and resources

from others

Be brave enough to test ideas on

inside and outside

stakeholders (customers) -

often

Be brave enough to test ideas on

inside and outside

stakeholders (customers) -

often

Lead by example –

Demonstrate willingness to listen, adapt

& adopt

Lead by example –

Demonstrate willingness to listen, adapt

& adopt

Actively collaborate – integrate ideas and build joint ownership

Actively collaborate – integrate ideas and build joint ownership

Guide everyone through

significant steps taken to arrive at current approach

Guide everyone through

significant steps taken to arrive at current approach

Make each individual a

winner

Make each individual a

winner

Expect and plan for detractors and hidden agendas –

leverage that energy

Expect and plan for detractors and hidden agendas –

leverage that energy

Succeed through others

Succeed through others

Lead with empathy – build

trust – show decisiveness, commitment,

passion

Lead with empathy – build

trust – show decisiveness, commitment,

passion

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

Themes

• SFA Initiative– People Resist

Change– Functions want

priority– Resources Scarce– Preconceived

Notions– “Just Another

Project”– Only for Sales and IT

• Project GERTRUDE– Function Gets Priority

• Finance - Instead of getting calls from Account Mgr needing you to drop everything for info needed while with client… aging receivables, returned stock credit, etc. – Acct Mgr has notes in his Account Notes

– Create Viral Communication

– Inclusive/Exclusive– Gains Momentum– “Don’t let it happen

without being recognized”

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

Revisit ICARUS

• I dentify Opportunity– Instinct, Intuition

• C reate the Vision– Challenge, Charge

• A rticulate the Steps– Awareness, Answers

• R ally the Resources– Reinforce, Resourceful

• U nblock Obstacles– Unwavering, Unrelenting

• S tay the Course– Steer, Steady

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

The Process is a Journey

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

The Process is a Journey

• With every step…

a 1 degree change in direction…at 90 steps – back where you started…every step after you lose ground

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

“Wait and See”

Old Chinese Proverb…

“Keep one’s head in the sand long

enough and someone will come

along and plant a headstone over it!”

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

Innovation is Like Your Brand

• It isn’t a task• It isn’t a project• It isn’t an activity

• It has to be woven into the fabric of what makes you who you are in your markets, today…

tomorrow

Joe Orlando, Strategy Centre, PricewaterhouseCoopers UK

Thank you