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How Can Social Media Grow Your Business and

How To Get Started?

Jul 17, 2013

Yu Chen Kuang Institute of Systems Science

National University of Singapore

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My Organisation Institute of Systems Science www.iss.nus.edu.sg Part of National University of Singapore Support national IT competency development needs Faculty of practitioners from industry with average of

more that 15 years experience each Caters to working IT professionals

■ Post-Graduate Programmes ■ Executive Programmes ■ Industry Research ■ Consulting (CMMI, Enterprise Architecture, Business Process

Improvement, Social Media etc)

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A little about myself Profile Yu Chen Kuang was from Deloitte Consulting and Arthur Andersen, specialising in strategic business planning, business process reengineering and supply chain management. He had spent 3 years in China with a Shanghai-based management consulting firm. Prior to this, Chen Kuang was from the Infocomm Development Authority of Singapore, where he was involved in many national IT programmes such as the Singapore IT 2000 Masterplan, Singapore ONE and the Local Industry Upgrading Programme (IT LIUP). At NUS-ISS, he is involved with teaching and consultancy on BPR, BPM and ESB (Enterprise Social Business).

Professional Certifications AIIM BPM Master AIIM Enterprise 2.0 Master CBAP® Certified BPMN Certified TOGAF 8 Certified Educational Qualifications M.S. Computer Science, Stanford University B.S. Electrical Engineering, University of

Rochester Courses

NICF - AIIM Business Process Management Master (BPMC) NICF - Business Process Reengineering NICF - Certified Business Analysis Professional (CBAP®) Preparatory Course NICF - Social Media for Business NICF - Social Media Marketing

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Agenda

1. Why Social Media? 2. What is Social Media? 3. How can it Grow Your Business? 4. How to Get Started? 5. Some Do’s and Don’ts

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1. Why Social Media?

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Video

Social Media, How it impacts your business now http://www.youtube.com/watch?v=ukA2zKGQClk

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Facebook – The 3rd largest 'country' in the world

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How many Facebook users are there in Singapore?

3.2 mil 60% of our population

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Number of ladies between 18-34 in Singapore

900,000 17% of our population

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Facebook Users in Singapore

0

200

400

600

800

1000

1200

1400

13-20 21-30 31-40 41-50 >51

All

Men

Women

Number of Users (‘000)

Age

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75% of Facebook Users: Aged 40 and below

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Why should we care about social media?

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Your customers are there

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If you don't use social media, your competitors will.

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2. What is Social Media?

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The leading Social Media Networks

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The leading Social Media Networks

Social Media No. of Users Facebook 3.2 mil Youtube 3.9 mil Twitter 2.6 mil LinkedIn 1.0 mil

Singapore

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Social Media Platforms

Share

• Videos • Photos • Links • Products • Music • Slides • Documents

Interact

• Rating • Voting • Commenting • Endorsing • Favouriting /

Likes

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Amazon.com

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TripAdvisor

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hungrygowhere.com

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Your blog or company website with Sharing Buttons

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1. Social Media is…

A New Form of Media

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Instead of advertising on Traditional Media

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2. Social media is not really media.

Think of it as a tool, more like a telephone than a

TV commercial or magazine ad.

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Social Media as a Tool

Share Interact

Connect People

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3. How can it Grow My Business?

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1. Build a Community or an Army of Fans

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1. Build a Community or an Army of Fans

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1. Build a Community or an Army of Fans

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2. Promotions

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Promotions on Twitter

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3. New Product Offering

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4. New Outlet Opening

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Social Media as a Tool

Share Interact

Connect People

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5. Share Tips & Techniques

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6. Share People Using Your Products

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7. Show Quotes / Photos

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Social Media as a Tool

Share Interact

Connect People

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8. Getting Direct Feedback from Customers

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8. Get Direct Feedback from Customers

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9. Say Happy Birthday to Your Customers

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10. Contests

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4. How to Get Started?

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Getting Started in Social Media is as easy as 1-2-3 1. Pick ONE Social Media Platform

■ Facebook, Twitter, LinkedIn, Youtube, Instagram, Google+ or Pinterest

2. Register for it – It’s FREE! 3. Start Posting and interact with your

customers

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It’s Easy to Get Started

But to do it well requires some Training, Commitment and Patience

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5. Some Do’s and Don’ts

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1. Social Media is used for connecting people and sharing

information

DO NOT use it as a direct sales tools.

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2. Setting up a Facebook page is like opening a new outlet

You need to man the store, add fresh contents and respond to customer.

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3. The person that manages the Facebook page needs to be trained

DO NOT just appoint the youngest person in your company to manage your Facebook page

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Social Media Training @ NUS-ISS

B2C: Social Media Marketing B2B: Social Media for Business Managing Facebook: Online Community

Management Social Media Analytics

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4. Social Media Takes Time to see results!

DO NOT expect to go from 0 to 10,000 Likes in 1 week!

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5. It's not about numbers. It's about connections

Too many companies focus on how many social media followers they have.

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Summary

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1. Why Social Media?

Your customers are there

If you don't use social media, your competitors will.

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2. What is Social Media?

It is a new form of media It is a tool

■ For Sharing ■ For Connecting People

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Promotion Sharing Interaction

3. How can it Grow Your Business?

Build a Community of an Army of Fans

• Promotions / Offers • New Product Offering • New Outlet Opening

• Tips & Techniques • People Using Your Products • Quotes / Photos

• Get Direct Feedback from Customers

• Say Happy Birthday to Your Customers

• Contests

1 2 3

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4. How to Get Started?

1. Pick ONE Social Media Platform ■ Facebook, Twitter, LinkedIn, Youtube,

Instagram, Google+ or Pinterest 2. Register for it – It’s FREE! 3. Start Posting and interact with your

customers

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Social media is a tool for connecting people. Period.

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For Further Information

Website: http://www.iss.nus.edu.sg/ Website: http://www.yuchenkuang.com LinkedIn: http://sg.linkedin.com/in/yuchenkuang/ Twitter: https://twitter.com/yu_chenkuang For courses on Social Media: https://www.iss.nus.edu.sg/ProfessionalCourses/EnterpriseSocialBusiness.aspx

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Thank you!

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