how can companies exploit pr and publicity?

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Page 1: How can companies exploit PR and publicity?
Page 2: How can companies exploit PR and publicity?

Public Relations

The practice of managing the spread of information between an individual or

an organization and the public

Page 3: How can companies exploit PR and publicity?

5 Function

s

Press relations

Product Publicity

Corporate Communicatio

nsLobbying

Counselling

Page 4: How can companies exploit PR and publicity?

Marketing Public Relations

• Launch new products• Influencing specific target groups• Defend products that have encountered public

problems• Building favourable public image• Creative PR affects public awareness at a

fraction of cost of advertising

Page 5: How can companies exploit PR and publicity?

Tools in Marketing

PR

Publications

Events

Sponsorships

NewsSpeeches

Public Service

Activities

Identity Media

Page 6: How can companies exploit PR and publicity?