how can companies combine products to create strong co brands or ingredient brands

SETTING PRODUCT STRATEGY

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Page 1: How can companies combine products to create strong co brands or ingredient brands

SETTING PRODUCT STRATEGY

How can companies combine products to create strong co-brands or ingredient brands?

CO-BRANDING

Two or more popular brands are combined and marketed together as a joint product

Page 4: How can companies combine products to create strong co brands or ingredient brands

COMPANY CO-BRANDING

Same company promoting two of its products together

Page 5: How can companies combine products to create strong co brands or ingredient brands

JOINT VENTURE CO-BRANDING

Two different companies form a strategic alliance to present a product together in the market

Page 6: How can companies combine products to create strong co brands or ingredient brands

RETAIL CO-BRANDING

Two retail establishments which use same location to optimize profits

Page 7: How can companies combine products to create strong co brands or ingredient brands

BENEFITS

Co- Branding can induce greater sales and reduce the cost of product introduction

Page 8: How can companies combine products to create strong co brands or ingredient brands

CAUTION

Unsatisfactory performance can damage brand images of both the companies

Page 9: How can companies combine products to create strong co brands or ingredient brands

INGREDIENT BRANDING

A special case of co-branding where company creates brand equity for components that are contained within other branded products

Page 10: How can companies combine products to create strong co brands or ingredient brands

THANK YOU

Page 11: How can companies combine products to create strong co brands or ingredient brands

DISCLAIMER

These slides were created by Deepak Madan, BITS Pilani, during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com )

http://www.iiminternship.com/

Active ingredient: Bacillus amyloliquefaciens Other ......Biofungicide with any other tank-mix component prior to adding to the spray tank. Compatibility: Do not combine AMPLITUDE

FastTrack price book 6 - Allegion · 2019-04-11 · products listed in this price book. You can order all brands through one convenient location and combine all brands on a single

An act - Harold Weisbergjfk.hood.edu/Collection/Weisberg Subject Index Files/K Disk/Kennedy... · -wash" rugs, car-peting and fabrics ... brands. It's an ingredient ... almost exclusively

INGREDIENT DISCLOSURE Ingredient Disclosure Designated ......INGREDIENT DISCLOSURE 7055 Lindell Rd, Las Vegas, NV 89118 800.293.4698 | Ingredient Disclosure Designated List Links SB

How can companies combine products to create strong co brands or ingrdient brands

missing ingredient

How can companies combine products to create co brands or ingredients brands?

4.how can companies combine their product to create strong co brands

Recipe recommendation using ingredient networks · We then generated an ingredient list sorted by frequency of ingredient occurrence and selected the top 1000 common ingredient names

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How can companies combine products to create strong co-brands or ingredient brands ?

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Active Ingredient: Chlormequat Chloride - Fine Americas trials... · • Active Ingredient: Chlormequat Chloride • Formulation: 11.8% Soluble Concentrate • Same active ingredient

How can companies combine products to create strong co-brands and ingredient brands

Ingredient Brands: A practical guide & examples

Pharmaceutical Ingredient

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1020421 Rev B - Clean Water Store · VZN systems assure the highest quality ingredient water at the lowest cost of ownership for premium water filtration. They combine technologies

How can companies combine products to create strongco brands or ingredient brands

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My ingredient

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MARKETING MANAGEMENT Chapter Questions · • How can companies combine products to create strong co-brands or ingredient brands? • How can companies use packaging, labeling, warranties,

How can companies combine products to create strong co brands or ingredient brands

We are AB InBev€¦ · Ambev combine, resulting in the creation of InBev. AB InBev and SABMiller combine. our global brands Growing and invigorating beer Premiumizing the relevance

in vitro Comparison of the Shear Bond Strength Between Metallic ... · procedure of using an adhesive, cementing material or fusible ingredient to combine, unite or strengthen; an

Ingredient Branding

Ingredient therapy

[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media, by Rebecca Lieb and Jeremiah Owyang

Responsible Business Report 2017 · on the Personal Care, Home Care, Agrochemical, Industrial, Construction and Mining markets. We combine innovative ingredient technologies, using

INGREDIENT SPOTLIGHT