how big businesses can innovate like start ups through intrapreneurship

OPEN MIC : HOW BIG ORGANISATIONS CAN INNOVATE LIKE STARTUPS

CREATED BY: Mike Allen of Everything Brilliant (starts with an idea)

@Brillianttideas www.everythingbrilliant.co.uk

“Felix, here’s

an idea. How

about we get

you to the

edge of space

and you jump.

What do you

think”?

About me…..- Innovator- Speak, blog about and help organisations innovate- Partner in a idea management software business- I ‘walk the talk’ and share all my ideas online

Copyright Michael Allen, EverythingBrilliant.co.uk 2014

Why I share my ideas- All things are difficult before they become easy- While you can invent on your own, you can’t innovate on

your own- The idea is first and easiest step- People are significantly more likely to share their ideas with

you


Hacked ideas- Brilliant Idea #207. How about tattoo ink that deliberately

fades- #172. TV Talent contest, but where the contestants busk in-

front of the public - #79. Hack the coffee stall. Mobile coffee stall with a stage for a

busker and the coffee comes free- #69. The special Christmas edition of a Mars Bar- #182. Pizza sandwiches


Product ideas- Brilliant Idea #218. Deodorant that is activated by sweat- #204. A smartphone app that acts as a magnifier glass- #199. Digital signage for sporting events that shows local ads- #149. Man-kit button repair- #139. The 24 hour breakfast radio show- #90. Drone guards for road workers - #42. Idea Creche- #68. Facebook ‘Like’ point of sale for retailers- #24. Mobile drum machine


Problem solving ideas- Brilliant Idea #198. Re-using the heat from the dishwasher to

dry the dishes- #122. Potbot (a robot that fixes cracks and potholes)- #99. Homes from decommissioned ships


Better World ideas- Brilliant Idea #221 The 4 day work week in the summer

months- #194. Charging restaurants for food waste- #177. Rapid degrading packaging for cigarettes- #123. Turning abandoned buildings into urban forests- #102. Healthy workplaces. Making it as socially

unacceptable to come to work with a cold as it is to come to work drunk

- #44. Care Share


About you…..- You work for a mature organisation that has an innovation problem- You’ve innovated, but not consistently and not fast enough


Innovation.....- Solves problems for individuals, organisations and communities- Delights us and improves our lives - Makes fortunes, generates value and drives growth- Is the ultimate human resource - Innovation has never had a greater currency (but the speed at which innovation can become obsolete is faster than ever)


Innovation is simple,


BUT...it isn’t EASY...

The innovator’s paradox“Survival today requires coherence, co-ordination and stability. Survival tomorrow requires the replacement of those erstwhile virtues”


InnovationIs even harder…

Disruptive

“if you are doing disruptive innovation…expect to be misunderstood for a very long time”

Jeff Bezos, Amazon CEO


“really innovative ideas are roughly indistinguishable from dumb ideas”

Jocelyn Goldfein


Disruptionis


It doesn’t have to be a

It isn’t always start-ups disrupting established industries and business models


The disruptors will eventually

be disruptedCopyright Michael Allen, EverythingBrilliant.co.uk 2014

Self-disruptionIf you are one of those established organisations it doesn’t mean that it’s a lost cause.


The Dutch company Seats to Meet disrupted themselves by stopping charging and made it free!

http://theserendipitymachine.com

Self-disruption-ishRemoved sweets and chocolates from the queues at their checkouts


Intel stopped sourcing components from countries in conflict

Telsa would not sue for copyright infringement if their technology was being used in ‘good faith’

Disrupting InnovationHow does your organisation innovate?

Every organisation innovates, but although ideas may come from customer feedback or listening to employees, most innovation comes from the senior team. You won’t disrupt this way!

Open Innovation platforms source ideas and solutions from the public – normally in return for a prize

platform

networks

consultancy

Others hire a consultant or R&D or creative agency who might then form a network of people to develop ideas, but of course the problem is generally in the execution not the ideas so if you rely on business as usual execute your likely to get more of the same

Ideas Management

Increasingly they are inviting staff and customers to submit ideas and the organisation decides which to keep and progress

This model brings networks of innovators but inside the organisation

?

platform

networks

How?The pursuit of entrepreneurial behaviours in the corporate setting

Intrapreneurship


Where...


Who are your Intrapreneurs?

Inquisitive Spice


High-risk Spice

DisagreeableSpice

CreativeSpice

Mover & ShakerSpice

What’s essentialThe conditions that are needed for intrapreneurship to work;- Commitment from the Business Leaders- Money to develop the ideas- Governance - Guidance. …. Which leads me to the Canvas


The Idea 2 Innovation Business Model CanvasWhat is it and how does it work(and what isn’t it…it isn’t a process, or bit of software – software can help, but first and foremost it’s an approach)

The next four slides introduces the canvas, which as I said, is the dry bit


IdeaDescribe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult.

FunctionWhat problem does your idea solve?

SolutionHow does your idea solve the problem?What are the key features?How does it work?How does it differentiate between other existing solutions?What makes your idea valuable and compelling?


Idea Owner: ______________________________Date: __________

i2i Business Model Canvas

GO / NO-GO

Idea

Key Activities

Commercial

Alignment

Key

Resources

How does this idea link to the organisation’s strategic objectives?

Idea to Prototype

Strategic

Alignment Describe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult.

What are the key activities that need to be done to develop this idea

How does this idea align to the organisation’s commercial objectives? Who is the target user?How much money will it make / save

Other than you and your team, what resources do you need to develop this idea



Idea Owner: ______________________________Date: __________

Help Help

HelpHelp


GO / NO-GO


Idea

Key Activities

Commercial

Alignment

Key

Resources


Idea to Prototype

Strategic







Socialising your idea

Some ideas will run out of steam and never get socialised. The idea raiser is better informed for next time

Socialising your idea will prompt questions / insights / improvements so this will be an iterative process before submission for a go / no-go decision

GO / NO-GO

Idea Owner: ______________________________Date: __________

Help Help

HelpHelp


GO / NO-GO


Idea

Key Activities

Commercial

Alignment

Business case

to prototype

Prototype

Key

Resources


Idea to Prototype

Commercialise

Strategic


Do we have the right distribution partners? Our key Partners are:




Build

Build the innovation taking into account the findings from the prototype

Perform the prototype / test and record the results. Did it meet the expectations in the business case?Do you need to recalculate the business case? Are your target users involved in the testing?

What’s the business case to prototype the idea?What will it cost?Who will sponsor it?Do we have the appropriate partners in place to test it?Is the funding in place?



Socialising your idea

Some ideas will run out of steam and never get socialised. The idea raiser is better informed for next time

Prototype to Innovation

Socialising your idea will prompt questions / insights / improvements so this will be an iterative process before submission for a go / no-go decision

GO / NO-GO

GO / NO-GO

Idea Owner: ______________________________Date: __________

Help Help

HelpHelp


Help

Help

GO / NO-GO


First steps- Find your intrapreneurs- Challenge them- Support and mentor them

(or get them help and support)

- Don’t stop. This takes time


Final thoughtsConnect to me if you want to know more @BrillianttideasSkype me, m1chaelallenFollow my blog everythingbrilliant.co.uk and download the canvas, http://everythingbrilliant.co.uk/i-2-i-business-model-canvas/Thank you


http://everythingbrilliant.co.uk/i-2-i-business-model-canvas/

OPEN MIC : HOW BIG ORGANISATIONS CAN INNOVATE LIKE STARTUPS