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How An eCommerce Company Increased

Pinterest Revenue by 1042% with Promoted

Pins

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Senior Account Manager Hanapin Marketing

HeroConf SpeakerPPC Hero Blogger

Guest BlogsSocial Media Examiner

Post PlannerSEMrush

JD Prater

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“if you broke down everything you could think of that goes into riding a bike, and then improved it by 1%, you will get a significant increase when you put them all together”

Dave BrailsfordTeam Sky

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The Company eCommerce – Reading

Glasses Started in 2006 $6.5 million/year in

Revenue@jdprater

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Business Challenges Find & reach a new audience Platform expansion

AdWords, Bing, Facebook, Criteo, AdRoll

80% of sales come from 45+ 55% female / 45% male

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PROMOTED PINS STRATEGY

A Never Ending Billboard

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93% Of Pinners use Pinterest to plan or make purchasesSource: Millward Brown

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Source: Ahalogy @jdprater

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Targeting Strategy

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Promoted Pin

10-15 Keywords

All Devices

US

Female Audience

Aggressive Bid

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Pin Strategy 5 Specific Products Long Vertical Images High Color Contrast Product Images Product Description in Ad Copy Straight to Product Landing Pages Rotate Pins Once Performance

Dipped@jdprater

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RESULTS

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Pinner Journey

Impressions = 2.12 millionClose Ups = 14,954

Repins = 3,020Clicks = 4,920

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Downstream ActionsImpressions = 80,168 (5% lift)

Close Ups = 1401 (9% lift)Clicks = 259 (7% lift)Repins = 191 (8% lift)

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Launching New Pins

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Pinterest Website Traffic

638% Increase@jdprater

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Pinterest Referral Traffic

Promoted Pins Start

127% Increase @jdprater

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93% New Users

93%

7%

New UsersPrevious Users

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Pinterest Traffic by Age

18-24 25-34 35-44 45-54 55-64 65+0

200

400

600

800

1000

1200

1400

1600

1800

2000

Sessions

18-24 25-34 35-44 45-54 55-64 65+0

5

10

15

20

25

30

Transactions

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eCommerce Results

867% Increase 1042% IncreaseBefore After

0

20

40

60

80

100

120

Transactions

Before After$0.00

$500.00

$1,000.00

$1,500.00

$2,000.00

$2,500.00

$3,000.00

Revenue

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25% Increase 121% IncreaseBefore After

0.00%

0.20%

0.40%

0.60%

0.80%

1.00%

1.20%

1.40%

Conv Rate

Before After$10.00

$12.00

$14.00

$16.00

$18.00

$20.00

$22.00

$24.00

$26.00

$28.00

Avg Order Value

eCommerce Results

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Promoted Products Revenue

Before After$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

50% Increase@jdprater

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55 Unique Products Purchased

From Only 5 Promoted Products

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Devices

72%

12%

15%

Transactions

tablet

mobile

desktop

75%

14%

12%

Revenue

tablet

mobile

desktop

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CASE STUDYCONCLUSION

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Conclusion

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• Audience on Pinterest• Consideration Phase• Positive ROAS• 1% Improvement

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THANK YOU

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