hotr woman 2 woman brand style guide

WOMAN TO WOMANMINISTRY:BRAND GUIDELINESVERSION UPDATE JULY 2015

INTRODUCTION

THE LOGO

TYPOGRAPHY

COLOUR & GRAPHICSColor PaletteThe Clove Of FirePhotography

APPLICATION & USAGE IDEASStationeryEvent ParaphineliaPoster Ideas

CONTENTS

INTRODUCTION


WELCOME TO THE WOMAN TO WOMAN BRAND GUIDE. THESE GUIDELINES ARE PROVIDED TO ENSURE THAT ALL HOUSE ON THE ROCK/W2W PUBLICITY AND COMMUNICATIONIS ALWAYS CONSISTENT AND EXUDES ELEGANCE AND ATTENTION TO DETAIL.

OUR DESIGN FOUNDATION

Our W2W brand is design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognizableas Woman To Woman.

This guide will help to familiarize you with the core brand elements of this arm of the churchto assist artists within and without in designing and producing consistent and powerfulcommunications while allowing for creative flexibility.

House On the Rock: Brand Guidelines - Version Update May 2014

House On the Rock: Brand Guidelines - Version Update May 2014 4

The Woman To Woman brand identity especially typified in its logois all about equiping, building and empowering woman into achievingall their potential and coming into all that God has called them. This is done in an atmosphere of prayer and intercession that aimsto break yokes of delay and unfulfillment either in the home, familyor career.

It is an outreach arm formed to minister to women specifically. Through specialized programs and conferences, the W2W arms helps women understand their peculiarities and maximize their potentials in love, life and calling.

These are the ideas that undergaurd our communication—excellence, empowerment, hope, prayer, service, virtue and true worship.

WHAT WE’RE ABOUT

THE WOMAN TO WOMANLOGO


OUR LOGO

This is the W2W logo. Our logo is the most visible element of our identity—a universal signature of all W2W communication.

A combination of two elements, it signi�es the lifted arms of a group of two or more representing unity underneath the banner of the clove of �re which represents the anointing, the spirit of God and the empowering ability to do exploits.

The repetition of the logo icon gives an element of depth that reinforces it powerful form. The logo type is from the Condensed subset typeface of the Dolphin Font Family. Its Serif typeface instantly giives it a sense of mature elegance and character . Being non-italicised, it exudes timelessness and the strength to stand the test of time.

The following pages cover the correct usage to ensure the logo always looks its best.

4

Symbol

Logotype

Logo

W2W LOGO

SPACE TO BREATHE

LOGO CLEAR SPACE

To ensure that our signature versions are clearly visible in all applications, surround them with sufficient clear space - free of type, graphics, and other elements that might cause visual clutter - to maximize the recognition and impactof our identity.

To ensure the integrity and legibility of the logo lock-ups, the area directly surrounding them should be protected. Whenever the logo is used, a clear space of about three times the height of the letter “W” in the logotype should be maintained.

In special circumstances when the 3x clear zone isn’t available or possible, use an alternative option of 2x clear space.

x

x

Note: the logotype typography and its distance from the symbol have beencarefully spaced, and should not be changed, nor should logotype be re-typed.

Clear space of size “x” all around, where x is text height of logotype.

CLEAR LOGO ALTERNATE A

The logo alternative is a version that eschews clutter and is simply represented with the logo mark without its type lockup.

It also leaves behind its double shadow effect to maintain a cleanliness that makes it clear and imidiately recognizable.

In this case too, a minimum clearspace equivalent to the height of the letter W on the typeface and size of the logo type “Woman To Woman” must be kept at all times to ensure clarity.

Clear space of size “x” all around, where x is text height of logotype.

x

CLEAR LOGO ALTERNATE C ( WITH TAG-LINE LOCK UP)

The �nal alternate pairs the full logo with its tagline . In this form, the tag-line must always be centered below the full logo or as in arrangement 2 below, logo is left justi�ed and tag-line is right justi�ed while both being on the same base-line.

The same rules of minimum clear space must be kept with a gap equivalent to the height of the letter W on the typeface and size of the logo type “Woman To Woman” being kept at all times to ensure clarity.

x

x

Note: Tagline is separated from main logo by a space sized “x” which is the text height of logotype. Tagline height sized “y” is 3/4 of logotype.

x

y

ARRANGEMENT 1 ARRANGEMENT 2

Note: Logo and tagline combination centered Note: Logo may be left-justi�ed with tagline right-justi�ed and vis-a-versa

A TIME AND A PLACEFOR EVERYTHING

LOGO POSITIONING

Being �exible to many kinds of spaces and platforms, The W2W logo may be positioned at any of the four corners of any rectangular layout as long as clearpsace rules are kept.

They must not be placed at either the right or left positions from the center of a layout and only rarely can they be placed in the center of a layout except when it is the only foreground element in that space.

Prime positions for its placement are the center both at the top and bottom of the layout, especially when paired with the tag-line in any of the arrangements speci�ed in previous pages.

xNote:

Center position.

Corner position.

x

x

x

Note: Spacing at the all corners follow the same use of x clear space, where x is equalto the vertical height of the “W” type in the“Woman to Woman” logotype.

x

OUR COLOURS AND ONLY OUR COLOURS

Our logo color combination must always be adhered to at all times. No othercombination is acceptable. In cases whereany other colour may be used to avoid a clashwith a background, the logo may be inany colour that provides contrast but mustONLY be in one colour. In most cases, gray or black will suffice.

Contrast is important—as a general rule,use a white logo on dark or coloredbackgrounds and ONLY our light pink andpurple coloured logos on white or bright backgrounds.

Color logo on white backgrounds: Full colour, solid one colour and Neutrals eg. white, black or grey

Only colours black, brand colours dark green and light green may be used

Do not use single colour ondrop-shadowed version of logo

Do not use single colour ondrop-shadowed version of logo

Do not reverse colours ondrop-shadowed version of logo

Do not replace any principal colours ondrop-shadowed version of logo

Do not extend distance of drop shadowbeyond standard offset dimensions

To add �exibility to logo representation, USE COLOURS FROM BUT ONLY LIMITED TO OUR SECONDARY PALLETE

BACKGROUND IMAGESOur logo may also be used on an image background with sufficient contrast. Use an all-gray, single toned or black logo for light colored backgrounds, and an all-white version for dark backgrounds.

When placing the logo onto imagery, please ensure that it is placed within an uncluttered image area to allow for maximum legibillity and visibility.

Reverse single coloured logo to white on dark tonedimagery or backgrounds

Use single color logo on light toned imagesor backgrounds as long as contrast is maintained

Do not use logo with drop shadow or single color logo on a photographic images with poorly contrasting tones.

Use black or neutral single colour logoon near white imagery or backgrounds

On chaotic backgrounds, set a well spaced solid white orcontrasting colour as background for the Logo

Under no circumstances should the colours of the Logo be switched , mixed or interchanged or other colours mixed in or added.

Do not use neutral colours that are too close to the background

Do not use a soft shadow in addition to either thestandard offset coloured hard shadow on mainlogo or on the solid coloured alternate logo orlogo mark

Do not use colours that do not have enoughcontrast compared to the background

Do not use colours that are not within the approved colour pallete

PLEASE DON’T...

To maintain the integrity of the W2W logo, and to promotethe consistency of the brand, it is important to use the logo as described in these guidelines.

The examples shown here illustrate possible misuses of the Woman To Womanlogo that should be avoided. The same general principles apply to the other alternative versions of the logo.

DON’T place the logo on a color without sufficient contrast

DON’T use gray or black on a color background

DON’T use over a busy image

DON’T create a logo lockup with text DON’T change the proportions between the symbol and logotype

DON’T rearrange the logo elements.

DON’T stretch or squeeze the logo DON’T create a gradient logo

You may USE the logo mark alone as a holding shape for imagery or graphics

DON’T rotate the logo

DON’T mix colors from the palette DON’T use non-approved colors

DON’T outline the logo DON’T add reflections or any other graphic filters to the logo

DON’T use the full logo as a holding shape for imagery or graphics

GOOD THINGS COME IN ALL SIZES

MINIMUM LOGO SIZE

There are no predetermined sizes for the Woman To Woman logo. Scale & proportionshould be determined by the available space, aesthetics, function and visibility.

There is no preset maximum size for the logo. In print the minimum size is 0.8”.For digital uses the minimum size for the standard logo is 100 pixels.

100 pixels is the smallest size apart from when using an ICO or a mobile app icon. There are specific files for ICOs and app icon PNGs whichare 16px and 40px tall �les respectively.

Logo

Large scale use

Symbol

Favicon (ICO file)

16 px

-

Scale width between:25cm – upward150px – upward

Mobile app icon

Minimum average button size45px X 45px

Minimum size on surface sizebelow A4:3.1cm / 84px

Minimum size on surface sizebelow A4:0.4” / 40px

Minimum size on surface sizeabove A4: 0.8” / 78px



KEY BRAND IDENTIFIERS

The “Woman To Woman” name has also beenwritten in the hand-drawn style with the typeface “Sloop Script”. It can also serve as abrand Identi�er for the Woman to Womanbrand.

While its equity may not approach that of the W2W logo it represents another creative way to draw attention to Woman To Woman communication in approved and appropriatepublicity materials.

Woman To Woman tagline in font “Sloop Script”.

TYPOGRAPHY


COLOUR & GRAPHICS


PANTONE 7440CP

R 161G 1123B 182HEX #A17BB6

C 40M 60Y 0K 0

PANTONE 230CP (LIGHT VIOLET)

R 246G 175B 206HEX #F6AFCE

C 0M 40Y 0K 0

COLOUR PALETTE

OUR CORE COLORS ARE WHAT GIVE US OUR PERSONALITY. WE’RE BRIGHT, BOLD ANDFEMININEThe Woman To Woman logo must onlyappear in the 2 colour combination orin the single colour variant for backgroundswhere higher level of contrast is required.

The alternate colour palette is an expansionthat adds �exibility in branding efforts. Please note that they must NOT under anycircumstance be used to replace any colourin the logo. They are more appropriate as accent colours for graphical elements

As you can see, our colors are VIBRANT.When using the colors in print, it is importantto always seek to use Solid Pantone inks. This way, all of our materials will be consistent, and our colors look vibrant.

PANTONE 233CP

R 222G 42B 137HEX #DE2A89

C 7M 100Y 6K 0

Primary Colour Palette

.

SECONDARY COLORS

In certain instances our colours can appeartoo light or too bold.

Embracing the full alternate pallete from ourparent brand we’ve added some other colors that can be used to support our primary color palette. These secondary colors should only be used when absolutely necessary. Our preference is to only use primary color palette across most communications.

How to use them:

• Only use neutral colors for presentation slide backgrounds.• Never use the secondary colors on their own. They should only be used to complement the core colors.

R 176G 54B 56HEX #B03638

C 22M 99Y 97K 14

R 222G 42B 137HEX #DE2A89

C 7M 100Y 6K 0

R 38G 60B 26HEX #263C1A

C 75M 54Y 85K 70

R 83G 15B 89HEX #530F59

C 70M 100Y 24K 47

R 237G 172B 23HEX #EDAC17

C 7M 35Y 100K 0

R 58G 87B 139HEX #3A578B

C 94M 77Y 20K 5

R 138G 210B 210HEX #8AD2D2

C 45M 0Y 20K 0

R 239G 75B 73HEX #EF4B49

C 0M 90Y 80K 0

R 250G 168B 49HEX #FAA831

C 0M 40Y 100K 0

R 0G 184B 191HEX #00B8BF

C 80M 0Y 30K 0

Secondary Colour Palette

.

THE CLOVE OF FIRE

LOGO CROP AND PATTERNS

Our logo allows us the �exibility to do a lot of creative things. The logo crop or cutoutallows us to take sections of the blown up version of the logo highlighting the �owinglines of the logo shape.

This can be put to even better use whenmixed with the two toned colours of the primary and secondary palettes to create colourful graphic backgrounds for use as infographics or text back drops.

Application include

PRETTY PICTURES

PHOTOGRAPHY USAGE

Our photography captures the essenceof service or worship to God. They mustnever be frivolous or distracting. It must contain a well contrasted - either by colouror image meaning- focal centerof attraction that captures a key moment in a story or describes a state of peace,praise, worship or the essence of a season.

All imagery of everyday people must portrayappropriateness and good dressing: women’s arms, chest and legs must be coveredwith appropriate clothing. Men must not bebare chested or naked in any way. Images ofextreme intimacy between man and womanshould not be used.

Imagery of symbols must be vetted to ensure they do not have other meanings that may be occultic or contrary to the christian faith.

Where ever abstract images are used they must not be chaotic or distracting .

OUR APPROACH TO PHOTOGRAPHY

• Focus on one strong idea, action, pose, moment or message.

• Light, natural and relaxed—not artificial

• Everyday and honest—images we can all relate to in real life (people doing everyday things)

• Personal and engaging—capturing emotions and moments.

PRETTY PICTURES

BACKGROUND COMPOSITES

Under certain circumstances, one image maynot tell the whole story. A composite of imagesmay be created and used as background totextual elements . In this format, the aim is that no one image overpowers the rest. This is achieved by toning down the saturationand adding a tone or filter over the image togive it colour and character.

Even in this abstarct form of imagery, the composition must not be chaotic or distracting

APPLICATION AND USAGE IDEAS


STATIONERY: LETTERHEAD, ENVELOPE & INVITE

Print Letterhead

The Rock Cathedral, Rock Cathedral Drive,Lekki, Lagos

Tel: +234 1 461 4120-5 | fax: +234 1 461 4130email: [email protected]

...healing, restoring and empowering women

Envelope

Event Invitation Cards

P A R T I C I P A N T

BUSINESS SEMINAR

IFEANYIADEFARASIN

Event Identity Cards

EVENT PARAPHINELIA

Shown are hypothetical examples, showing use scenarios. This is NOT A COMPULSORY layout template for branches, however attention must be shown to attain the same level of polish, contrast and richness in colour and imagery.

Event Folder Jacket

EVENT PARAPHINELIA


Map View and Seating Arrangement

Arial Bold

POSTER GRAPHICELEMENTS

On most Woman To Woman publications,there are a few elements that must always exist and serve as main identi�ers of the brand.

In posters, the 5 major ones include, the House On The rock name, The Title Area,The event Identi�er, the info bar and the Brand Detail bar at the bottom.

The House On The Rock NameThe House On The rock name is a core identifier of the church and must be written in one formor another on any publication of the church. Written in all caps with the Myriad Pro typeface.

The Info BarThe information bar is the hub of information about the event. Dates, times and Venues are left justifiedalong with information about registration if any. The right side of this section is dedicated to images, names and titles for guest speakers. If sthere are more than three speakers a center justifies layout is moreappropriate to display the information. This section must be raised above the level of the rest of the page either with a subtle drop shadow or with a contrasting but not distracting colour to the rest of the layout.

The Brand Detail BarThe contact bar is usually the last section of a basic W2W meeting poster. This will usually containinformation about the constant “Hanner’s Hour” prayer session that precede all w2w Saturday meetings.This section is completed with the W2W tagline and the logo each edge justified as shown in the sampleimage. Care must be taken that Prayer session information, logo and tagline must be in a colour that clearly contrast from the colour of the background which will most times be a single solid colour.Always maintain margins from edge of artwork in accordance with prescribed guidelines in earlier pages.

Title AreaThis section contains the title of the event. Typeface and style is left to the creativity of designer however attention must be paid to maintain clear contrast with the background graphics

Event Identi�erThis section describes succinctly what type of meeting the event is. General meetings are titled simple as“A WOMAN TO WOMAN MEETING” but can get a lot more specific with major W2W events

Date: Saturday July 19, 2014Time: 10:00am - 12:00noon

Venue: THE ROCK CATHEDRALLekki-Epe Expressway, Lekki

ADMISSION IS FREE BUT REGISTRATION IS REQUIRED

TEXT LAST NAME, FIRST NAME, EMAIL AND PHONE NUMBER TO 08022912657

REGISTRATION CLOSES THURSDAY JULY 17TH, 2014

HOST GUEST

IfeanyiAdefarasinCO-PASTORHOUSE ON THE ROCK

JaneDoe-FreshCEO & LIFE COACH,RANDOM COMPANY INTL.

HANNAH’S HOURA time of prayer dealing with delays in life, marriage, the fruit of the womb & healing

Time: 8.45am - 9.45am | Venue: Prayer Room, THE ROCK CATHEDRAL

...healing, restoring and empowering women

Arial Bold

EVENT HANDBILLS & POSTERS


EVENT HANDBILLS & POSTERS



If you’ve just read these guidelines, we are grateful.It means you share our belief in details and quality. We know applying these principles take time andeffort, but we believe our comunication will be stronger for it.

If you ever have additional questions about our visual identity and its application in design, don’thesitate to contact: [email protected]

Thank you.

DESIGN MATTERS

hotr woman 2 woman brand style guide

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