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MSV HOSPITALITY CONSULTANTS

www.msvconsultants.com




To begin with “Revenue Management is the application of disciplined analytics that predict consumer behavior at the micro-market level and optimize product availability and price to maximize revenue growth” (Source: Wikipedia). When translated into the specific business needs of the hotel industry we could say that the primary aim of Revenue Management is to ‘sell the Right Room to the Right Client at the Right Moment at the Right Price using the Right Distribution Channel with the best cost efficiency’.



Revenue management will help your hotel/restaurants by predicting consumer demand to optimize inventory and price availability in order to maximize revenue growth. By utilizing our services in Revenue Management we can help you to gather the right information about the market so that you can be proactive and not reactive. We can help you to use the information in the right manner to divide your market and adjust your products through distribution, to cater to the right customer at the right time and at the right price when it matters the most.



Revenue Management is highly preferred among the Hotel and Hospitality service providers in large hotel markets such as Western Europe and North America. The Key operating indicators include Occupancy Rate (OR), Average Daily Rate (ADR) and Revenue per Available Room (RevPAR), these indicators are traced by using third party sources to follow direct competitor set averages in demand and price. Thereby indicating penetration rate and performance index, wider or macro market averages are also monitored. And since the hotel industry is cyclic, revenue managers can confidently maneuver supply and demand statistics to achieve optimal results.



India is slowly but surely witnessing a surging demand for Revenue Management especially in Hotels, Hospitals, Resorts and even Restaurants. With the number of hotels and resorts increasing every day, and the advent of International players in the hospitality scene Revenue Management will be crucial in determining the winners and losers. Because for every room left empty every day it is, revenue lost. This can be overcome with the help of optimal Revenue Management systems. Take the example of Marriott International which has been using revenue management for the last 20 years has developed a Group Pricing Optimizer (GPO) and increased its revenue by $46 million in 2008. GPO is now used by over 3000 sales managers to sell over 200 hotels across North America.



MSV consultants can help you improve your Revenue growth and profit share by conducting statistical analysis at a granular level, we can help clients to develop accurate models to measure how demand responds to changes in competitive price position and calculate the optimal rate to charge based on demand, price sensitivity and competition. Our analytical approach is to leverage historic sales data, product data, competitive rate data, customer data and other available data sources to: better understand customer preferences, optimally counter competitor’s discounts and build an automated decision enabling tool.



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hotel consultants ,hotel consultants in india ,hotel consultants in chennai ,hotel consultants in...

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