hortimax-go! plug, play, grow

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HortiMaX-Go!Plug, Play, Grow

Fulco M. Wijdooge

29/13/2016

• Ridder Group• Economies of Scale in Horticulture• Developments in International

Horticulture• What keeps greenhouse growers

awake at night?• HortiMaX-Go! concept• HortiMaX-Go! • Plug, Play, Grow!• Wrap Up

Presentation contentHow to meet your growing expectations?

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• 1953 F.A. Nugteren founds company:Development and production of agriculture machines

• 1967 Ridder Drive Systems:Development, production of drive systems for the greenhouse and intensive livestock industry

Ridder for over 60 years…..From then to now

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• 1981 Ridder Data Systems:Development of ERP software for the Manufacturing industry

• 2011 Acquisition of HortiMaX Pijnacker

Development, production of climate controllers, water treatment and management systems for the greenhouse industry

• 2015 Startup of Ridder Climate Screens Maasdijk

Development, production of climate screens

Ridder for over 60 years…..From then to now

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The Ridder GroupBrands and locations

Ridder Drive SystemsWorldwide

125 fte

Ridder Data SystemsHarderwijk

65 fte

HortiMaX Growing SolutionsWorldwide

80 fte

Ridder Climate ScreensWorldwide

4 fte

ChinaLocal officesLocal Support France Spain Mexico USA Canada Netherlands

Economies of Scalein Horticulture

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Trends Driving Protected Horticulture推动设施园艺发展的社会因素

The challenges of tomorrow面临的挑战World population growth & density

Global increase & distribution of wealth

Globalization

Climate (shifts) becoming increasingly harsh

Importance of “secure“, “safe” and “local” food production

Shortage of water / shortage of fertilizers

Trends Driving Protected HorticultureThe challenges of tomorrow

Our definition

Ridder Adaptive Greenhouse Growing Technology stands for the view that every crop, every climate, every region and

every greenhouse has its own optimum automation solution.

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• Increase yields• Increase efficiency• Optimize plant/food quality• Guarantee food safety• Easier to manage

• Sustainable production• Less use of water, fertilizer,

energy• Save costs• Soilless cultivation• Recirculate water/fertilizer

sustainable horticultural technology

投入

COFCO ECO VALLEY (Beijing)Size: 4 hectare glass greenhouseProducts: leafy vegetables, tomatoes, pot plants Climate: Temperate Monsoon

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Mother Earth (Nanhui, Shanghai)Size: 3.6 hectare glass greenhouseProducts: flowers Climate: Sub tropical monsoon

Kunming Hasfarm (Yunnan)Size: 10.5 hectare poly greenhouseProducts: cut flowers Climate: ‘eternal spring’

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Hainan Runda (Lingshui, Hainan)Size: 7.5 hectare poly greenhouseProducts: Pepper, tomato, melonClimate: Tropical Monsoon

Plant factories & vertical farmsUrban Crops (Waregem, Belgium)Green Sense Farm (Shenzhen, China)Leafy vegetables

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Average Greenhouse in AsiaSize: small-mediumType: solar to poly Products: flowers, plants, vegetablesClimate: diverseKnowledge grower: varies Investment: small-medium

Developments in International Horticulture

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Serving the Greenhouse Growing IndustryWith a clear mission…

Our Mission

“Support Greenhouse Growersto achieve better results

through best fit growing technologytogether with our partners in the industry”

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Developments in International Growing IndustryOpportunity for Growth

Outside greenhouse structure (cover)

GlassGreenhouse

PolyGreenhouse

HighPolyTunnel

SimpleProtection

Widespan

Gutter connected

OpenField

Tota

l H

arve

sted

Are

a

Prot

ecte

d ho

rtic

ultu

re A

rea

‘Gre

enho

use’

Pro

tect

ion

Are

a

De afbeelding kan momenteel niet worden weergegeven.

Freestanding

Closed greenhouseCHP

Suppl. lightForced ventilation

Screening

FoggingCentral heating

Local heating

Automated fertigation

Motor ventilation

Automated

irrigation

Passive –Low tech Active - Medium tech Active - High tech

(Semi) Closed GH

Venlo

Widespan

Inside Greenhouse Technology

High InvestmentMaximum yield

High qualityPredictable yield

Low InvestmentLow yield

Survival of the crop

Natural ventilation

Shade and NethousesWalk-in and Low tunnelsDirect Cover and Mulch

Solar lean to green

Opportunityfor growth

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(Semi)Closed, VENLO

Glass GreenhouseWidespan

Widespan

Poly Greenhouses

Gutter connected

High Poly TunnelFreestanding poly houses

Simple protectionShade and Nethouses, Walk-in and Low tunnels

Direct Cover and Mulch, Solar lean to green

Growth

Expansion

Shift

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Developments in International Growing IndustryMarkets & requirements

(Semi)Closed, VENLO


Widespan

Poly Greenhouses

Gutter connected

High Poly TunnelFree standing poly houses



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(Semi)Closed, VENLO


Widespan

Poly Greenhouses

Gutter connected

High Poly TunnelFree standing poly houses



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Traditional HortiMaX portfolio

Glass & Poly market

Best FitTechnology -ADAPTING STRATEGY

What keeps Greenhouse Growers awake at night?

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What keeps Greenhouse Growers awake at night?Grower’s challenges

How do I manage my greenhouse without working around the clock?

Has your greenhouse operation grown and is it taking more time to monitor and manage the climate?

How do I increase production without investing too much money?

Would you like to increase production by using smart and user-friendly technology?

Should I invest in greenhouse growing technology? What should I buy?

Do you have bad experiences with complex and overpriced technology?

How do I protect my greenhouse from severe weather conditions?

Are you worried that the vents won’t close in time if the weather suddenly changes (heavy rain or

strong winds)?

How do I keep track of what’s happening inside my greenhouse ?

Are you getting enough feedback about the conditions inside your greenhouse and the status of

your equipment?What keeps a

awake?

Sustainable, Efficient Horticulture Concept1) Sustainable Horticulture

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What’s best for the plant?

Plant growth factors

LightCO2TemperatureHumidity

H2OO2Nutrients(NO3, K, Ca, P, ….)

Other Factors

Fungi/bacteria/pestsKnowledge grower

• 光合作用• 植物发展• 蒸腾作用• 湿度

• 营养液• 空气• 温度

OptimalClimate

It all depends…

Requires more controlled environments!

Sustainable, Efficient Horticulture Concept2) Sustainable Cultivation / Labor

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Sufficient Labor, Trained and Motivated

Sustainable, Efficient Horticulture Concept3) Sustainable Business

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Economic Factors • Investments• Costs of resources• Output (crop yield)• Future plans• ROI

Goals • Earn, not lose money！• consumer oriented• Product quality and safety • Integrated chain approach • Long term development• Ease of operations

Sustainable BusinessProfitable Horticulture

Consumer (Super) market

Sales / trade GrowingSeeds TechnologyGreenhouse

Our future depends on Managing Greenhouse Growing Investments

The solution is to ‘adapt’ rather than to ‘adopt’.

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HortiMaX-Go!concept

Smart Greenhouse Controller

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What keeps Greenhouse Growers awake at night?Grower’s Solutions

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Developments International Growing IndustryOpportunity for Growth


GlassGreenhouse

PolyGreenhouse

HighPolyTunnel

SimpleProtection

Widespan

Gutter connected

OpenField

Tota

l H

arve

sted

Are

a

Prot

ecte

d ho

rtic

ultu

re A

rea

‘Gre

enho

use’

Pro

tect

ion

Are

a

Freestanding



Screening


Local heating


Motor ventilation

Automated

irrigation

Passive -Low tech Active - Medium tech Active - High tech

(Semi) Closed GH

Venlo

Widespan






Natural ventilation

Shade and NethousesWalk-in and Low tunnelsDirect Cover and Mulch

Solar lean to green


HortiMaX-Go!

CX500

MultiMa

• First big step: from open field to simple greenhouse.

• 50% Increased production• 70% Saved water︰• each step will increase efficiency

and sustainability. • Focus on chain operation + profitability.

Let’s start Smart with HortiMaX-Go!Where to start?

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• Growers switching from open field to protected cultivation

• Growers in protected cultivation looking for an entry-level automation system

• Growers in protected cultivation who want to replace their conventional automation system

• In existing poly greenhouses with existing wiring

• In new poly greenhouse projects where new and cheaper methods of wiring can be used

Let’s start Smart with HortiMaX-Go!Target Group

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Developments International Growing IndustryDifferences HortiMaX-Go! and CX500


GlassGreenhouse

PolyGreenhouse

HighPolyTunnel

SimpleProtection

Widespan

Gutter connected

OpenField

Tota

l H

arve

sted

Are

a

Prot

ecte

d ho

rtic

ultu

re A

rea

‘Gre

enho

use’

Pro

tect

ion

Are

a

Freestanding



Screening


Local heating


Motor ventilation

Automated

irrigation

Passive -Low tech Active - Medium tech Active - High tech

(Semi) Closed GH

Venlo

Widespan






Natural ventilation

Shade- and NethousesWalk-in and Low tunnelsDirect Cover and Mulch

Solar lean to green


MultiMa

HortiMaX-Go!

CX500

HortiMaX-Go! CX500

Differences HortiMaX-Go! HortiMaX CX500

Positioning Low- and Mid-tech market Mid-tech Market

Hardware Flexible hardware determined by Smart Switches Generic hardware

Software Fixed pre-installed software Flexible software

Configuration Flexible by hardware Flexible by standard software

Type of Control Step Control: step by step Proportional (fine and detailed) control

Controls Controls do not influence each other Controls influence each other

Influences No influences, only setting restrictions(overrides) Various influences

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• No information on greenhouse conditions over time

• No complete system overview, one-line displays

• No safeguards during manual operation

• Outdated hardware• Not expandable, fixed

configuration• Separate equipment for water and

climate• Paying for functionality that isn’t

used• Conventional wiring to each

separate device

HortiMaX-Go! Conventional computers

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• Best fit adaptive technology• Climate and water controls combined• Complete overview of greenhouse

environment • Modern touch-screen interface• Easy-to-use, self-explanatory controls• Plug & play hardware• Easy to expand• Cost effective, only pay for what

you use• Smart, simple and cost-effective wiring

HortiMaX-Go! promise ’Smart’ improvements: the cutting-edge HortiMaX-Go!

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Builders / installers:

• Manual control and I/O

integrated in Plug & Play

solution

• Affordable and

competitively priced

• Easy to install and expand

• Suitable for both new and

existing installations

• Low maintenance

Without previous system it will allow the grower to:

1. improve quality & yields by at least 25%

2. improve system reliability in critical situations by

up to 100%

3. save time by up to +20%

4. save a significant amount of money.

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HortiMaX-Go! promiseBusiness Benefits for Growers

(& Greenhouse Builders/Installers)

When replacing outdated system it will provide the

grower with:

1. more intuitive control software

2. more feedback

3. better control over the entire greenhouse.

And if the grower wants more? Adapt, choose what you need: plug and

play -> Go!

HortiMaX-Go! landscape

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HortiMaX-Go! landscapeAn overview

Ventilationmotor switch

Weather

On/off Switch

I/O

field

bu

s

InternetLAN network

Bus-connected sensor unit T RH

Meteo-Go!

HortiMaXCloud Box

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• Integrated controls with one controller

• Total of 30 controls (smart switches) per controller

• Automatic plug-and-play configuration based on connected hardware

• Easy to operate, intuitive settings• Two weeks of historical data storage• Various languages supported• Metric and imperial units can be

shown

HortiMaX-Go! landscapeHortiMaX-Go! Smart Controller Software

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Unique Smart Innovative featuresCombined Climate and Water controls

Unique Smart Innovative featuresCombined Climate and Water controls

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Unique Smart Innovative featuresEasy Expendable to the growers needs

Select Scan Automatic configuration

Unique Smart Innovative featuresTouch screen controller with intuitive user interface

Touch control, Tile based

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Unique Smart Innovative featuresCorrect information during manual operation

Bidirectional digital communication

between controller and manual

control switch.

This offers the Greenhouse

Grower valuable feedback

information!

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• Integrated auto/manual switch• Unique Smart Switch features:

– Automatic detection: Plug & Play– Feedback when manual control is used– Return to auto position after manual

control– Feedback when thermal block disables

equipment (motor, heaters, etc.)• Easy two-wire bus connection• Conventional output to relays • Distributed control saves on wiring• Easy DIN-rail mounting

HortiMaX-Go! landscapeSmart Switches

Direct connection to

motor controller

Field Bus

Switch address and

location

Control switch: auto,

open/close on/off

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Unique Smart Innovative featuresFull Access Any where any time any where

LAN network

Meteo-Go! MTV-Go!

Field bus

Smart Switch Screen

Smart Switch Heater

Smart Switch Inflator Fan

HortiMaX-Go! controller

Router

Smart Switch

…

HortiMaXCloud Box

HortiMaX-Go! Plug, Play, Grow


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HortiMaX-Go! Plug, Play, GrowJust 5 simple steps…

1.Determine

needs

2.Order materials

3.Install Plug & Play

devices

4.Commissioning

the unit

What

Who

− Determine greenhouse layout

− Needs based on greenhouse and equipment installed

Grower, Dealer or Greenhouse

Builder

─ Basic package• Controller• Meteo-Go!• MTV-Go!

─ Smart switches ─ Relay boxes─ Panel boxes

Dealer or Local installer Installer Grower Grower

Go!

− Plug & Play: Automated software configuration by connected hardware

− Software settings:• Greenhouse

parameters• Climate• Irrigation

− Install the HortiMaX-Go!

− Install Smart switches

− Install Meteo-Go!− Install MTV-Go!

5.Use the

HortiMaX-Go!

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Example mid-tech greenhouse:• 1x Zone• 1x Sensor unit (T/RH)• 1x Weather station• 2x Roof ventilation• 2x Side ventilation• 1x Screen• 1x Hot air • 1x Inflation

HortiMaX-Go! Plug, Play, GrowExample: 1. Determine needs

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1. Centralized controls, all manual switches in one large panel including

HortiMaX-Go! controller, each control* has its own switch

2. Centralized controls, all manual switches in one large panel including

HortiMaX-Go! controller, each device has its own switch

3. Decentralized controls, all motors and other equipment have separate

smart switches. Main panel includes only HortiMaX-Go! and

weather/alarm switch

4. Decentralized controls, each control has one smart switch, if there are

multiple devices they will follow one another. Main panel includes only

HortiMaX-Go! and weather/alarm switch

HortiMaX-Go! Plug, Play, GrowExample: 1. Determine needs

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HortiMaX-Go! Plug, Play, GrowExample: 1. Determine layout and wiring

Bus wiring

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• Basic package– Controller– Software– Meteo-Go!– MTV-Go!

• Choose the right smart switches based on grower’s needs

HortiMaX-Go! Plug, Play, Grow Example: 2. Order materials

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HortiMaX-Go! Plug, Play, GrowExample: 2. Choose the right Smart Switches

Central heating

Alarm + Weather

Roof ventilation Top ventilation+pos

Side VentilationFogging Inflator fan Pad-Valve Screen T-RH, CO2

Heater Cooling Fan CO2 Pad-Fan Filter

Choose from standard Smart Switches

ScreenSide ventilation+pos

Roof ventilationRoof ventilation

Side VentilationSide Ventilation Screen

Heater

Inflator fan

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HortiMaX-Go! Plug, Play, GrowExample: 2. Choose the right Smart Water Switches

8 valves 2 startEC control (O/C) EC control (P/P) EC import pH control (O/C) pH control (P/P) System pump

Choose from Smart Water Switches (O/C) = Open / Close(P/P) = Puls / Pauze

Controller

I/O field bus

System pumpEC control (O/C) pH control (O/C) 8 valves 2 start

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HortiMaX-Go! Plug, Play, GrowExample: 3. Install Plug & Play devices

I/O field bus

Smart Switch Roof Vent 1

Smart Switch Roof Vent 2

Smart Switch Side Vent 1


Smart Switch Screen

Smart Switch Heater


WeatherController Sensor unit

Standard package or standard components

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HortiMaX-Go! landscapeExample: 3. Install Plug & Play devices

I/O field bus

Smart Switch Top Vent 1

Smart Switch Top Vent 2



Smart Switch Screen

Smart Switch Heater


WeatherController Sensor unit

Standard package or standard components

Distributedsolution

Smart Switches built into small (motor) control

boxs

Centralized solution

Smart Switches built into one

compartment cabinet (incl. controller)

Hybrid solution

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HortiMaX-Go! Plug, Play, GrowExample: 4. Configure the controller

Configuration by connected hardware

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All configuration settings, readouts and functions accessible in just a few taps of the screen:1. Easy to find and to configure2. Easy to use

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HortiMaX-Go! Wrap Up


Sustainable Horti Business:The Right Product, good services and

training are essential!

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Sustainable Horti Business:Cannot survive without integrated chain

（cooperation)!

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HortiMaX-Go! Plug, Play, Grow

hortimax-go! plug, play, grow

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