I have chosen to compare four different institutions within the horror genre.

The first two are companies that focus only

on the Horror genre compared to the last two

which are global institutions, better known

for their variety in film genres. By comparing the two, I am able to discover

the different ways in which they attract their target audience, taking into consideration the codes and conventions associated with Horror.

Our film is based upon a low budget and therefore would be perfect for ‘Blumhouse Production’ to distribute. Live events would be created from our

narrative, as we aim to reach our target audience on a personal level, making them believe the events in the trailer could happen to themselves.

Previous works include: ‘Ouija’, ‘Paranormal Activity’ and ‘The Purge2’ o Never spend over £5million per production by pioneering a new model

in studio filmmaking. The company aims to produce high-quality micro budget films

o First-look deal with Universal Pictures, creating more money for production and advertisement, reaching a mass audience due to the conglomerate

o Also produced live events including ‘The Blumhouse of Horrors’ and ‘The Purge: Fear of the Night’. This creates a connection with consumer, allowing them to experience the events themselves, thus making the films more realistic

Previous works include: ‘Dracula’, ‘Women in Black’o One of the oldest production companies, with vital experience in the

horror industry (old and new)o More prestigious then others, with well known productions an highly

respected within the film industryo Within the 1980’s, moved into TV with, ‘Hammer House of Horror’

displaying a different type of horror within each episode

Within our genre of supernatural, Hammer Production would understand the ways in which the target audience gain pleasure and entertainment from the genre. With films such as, ‘Women in Black’, they were able to

turn a book into one of the most scariest supernatural films produced. In addition, by having such a well-known and successful history in the

industry, our film would have extensive advertisement, thus attracting a mass audience.

Previous works include: ‘The Quiet Ones’, ‘Jessabelle’ and ‘Texas Chainsawo Formed in 1997, ‘Lionsgate’ has become one of the biggest film companies

in the world o Its first major box office hit was ‘American Psycho’ in 2000, resulting in the

company distributing and producing film too controversial for other American Studios

o Although it is an American company, works such as, ‘The Quiet Ones’ is a British Horror, focusing on a teenage girl who is affected with supernatural activity

In the past ‘Lionsgate’ has produced and distributed stereotypical horror which focuses on teenage antagonists. This is very similar to our trailer, set around a

group on teenagers. This means ‘Lionsgate’ already have experience in reaching a younger audience, being able to produce a highly successful horror

whilst targeting such a specific consumer. In addition, by producing other genres, the company will understand how a audience will react to a particular

horror, providing more detail into our narrative.

Previous works include: ‘OUIJA’, ‘Drag Me to Hell’ o Universal Monsters (Universal Horror). This is the name given to a series of

distinctive horror films made between 1923-1960 o Although this company is known world-wide, they took inspiration from

‘Hammer Productions’ in their early horrors o Halloween horror nights at universal to attract audience into a authentic

experience o Famed for success in all genres with only a limited few horror films as they

prefer not to reach outside their comfort zoneo Trusted by audience to produce new and exciting pictures due to previous

horror films We would benefit from ‘Universal’ distributing or producing our trailer as they

have such a rich history within horror films. The universal monsters were one of the first movements within the horror genre, creating a loyal and stable mass

audience. This would ensure our trailer would reach our target audience straight away, as they already gain entertainment from previous ‘Universal’

pictures.