hoppit trend report - nyc

trend report In its first four weeks, Hoppit generated 50,000 recommendations for its members. This trend report highlights the key learnings. Volume 1 October ‘11 1. Shake Shack (Madison) 2. Shake Shack (UWS) 3. Grey Dogs Coffee (University) 4. Koronet Pizzeria 5. Ruby’s (Soho) 6. Bouley 7. The Meatball Shop 8. Chipotle Mexican (Midtown) 9. Freemans 10. Caffe Reggio NYC’s Top Button 1. Levain Bakery 2. Metropolitan Museum of Art 3. Stumptown Coffee Roasters 4. Strand Book Store 5. Upright Citizens Brigade 6. Museum of Modern Art 7. Trader Joes Wine Shop 8. Lauren Gabrielson 9. Apple Store (Soho) 10. Ben Sherman Clothing 49% members The Average NYC Hopper is... a Mac user a Mad Men watcher a North Face wearing fan of the slopes 60% of all members 57% 57% 55% 53% 53% 47% 44% 43% 52% Top-Visited NYC Restaurants Other Top NYC Places Visit www.hoppit.com to define your taste and discover your next favorite place! 250,000 data points analyzed 50,000 recommendations Most Selected Tastes in NYC

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trend report

In its first four weeks, Hoppit generated 50,000 recommendations for its members. This trend report highlights the key learnings.

Volume 1October ‘11

1. Shake Shack (Madison) 2. Shake Shack (UWS) 3. Grey Dogs Coffee (University) 4. Koronet Pizzeria 5. Ruby’s (Soho) 6. Bouley 7. The Meatball Shop 8. Chipotle Mexican (Midtown) 9. Freemans 10. Caffe Reggio

NYC’s Top Button

1. Levain Bakery 2. Metropolitan Museum of Art 3. Stumptown Coffee Roasters 4. Strand Book Store 5. Upright Citizens Brigade 6. Museum of Modern Art 7. Trader Joes Wine Shop 8. Lauren Gabrielson 9. Apple Store (Soho) 10. Ben Sherman Clothing

49% members

The Average NYC Hopper is...

a Mac user a Mad Men watcher

a North Face wearingfan of the slopes

60% of all members

57% 57% 55% 53%

53% 47% 44% 43% 52%

Top-Visited NYC Restaurants Other Top NYC Places

Visit www.hoppit.com to define your taste and discover your next favorite place!

250,000 data pointsanalyzed

50,000 recommendations

Most SelectedTastes in NYC