hook mobile living social hackathon modevux 2012
DESCRIPTION
Hook Mobile's App Growth Engine Mobile SDK for Viral User Acquisition. Hackathon at MoDevUX and Living Social. Presented and managed by Wayne Chen.TRANSCRIPT
HookMobile.com
Core Mobile!!• Consumer • Phone Number – A6ri7on Rate
• Hardware – A6ri7on Rate
“Hook Mobile has created an invaluable product. Allowing users to promote your apps for free in the simplest way I have seen is incredible. Every mobile developer MUST check it out!” -‐ GABE LEYDON, CEO of Machine Zone Games
“Word-‐of-‐mouth style markeEng without Facebook or TwiGer….Players will be able to see which of their friends own the app and who to invite.” -‐ Tom Worthington, Writer of Pocket Gamer Biz
Mobile Developers!!• High Acquisi7on Costs • Low Conversion Rates • Expensive App Marke7ng Channels • Fierce Market Compe77on • Limited Social Network Features • Inadequate Social Intelligence • Unsa7sfactory App Store Discovery • Restricted App User Tracking
APP GROWTH ENGINE!• A Social Invita7on Engine • Empowers Mobile Users • Crowd Source Marke7ng • Social Gaming Intelligence • Word-‐of-‐Mouth From Friends • Provides Social User Analy7cs • Mul7-‐purpose App
AGE SOLUTION • Gain Social Intelligence • Accelerate App Discovery • Free Phone Verifica7on • Detect & Capture User’s
– Device and Hardware – Phone Number – Opera7ng System & Version – Carrier Network Type
• Analyze Mobile Circles • Develop Social Gaming Data • Mobile App
• User Crowd Source Marke7ng
• Mobile Contact Invita7on – Friends – Family – Colleagues
• Cut Acquisi7on Costs • Increase Conversion Rates • Lead Qualify • Go Beyond Social Network
Limits • Measure conversions
VERIFY YOUR USERS!• Free Phone Verifica7on • Verify User Iden7ty • Create User Profiles • Derive Associa7ons • Capture User’s – Opera&ng System – Device Type – Carrier Network – Mobile Contact List
SOCIAL INVITATION!• Invite…
– Friends – Family – Colleagues
• Sort and Filter Users By – Opera7ng System – Device Type – Hardware Features – Carrier Networks
• Spot Emerging Trends – Discover Hidden Market Share – Iden7fy New User Data – Analyze Past 1st Degree Friends – Cross PlaYorm Analysis
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PROMOTE!• Promote Social Experience
• Invite Friends • Local Gaming Experience
• Mobile Social Games – SINGLE PLAYERS – MULTI-‐PLAYERS
• Grow Market Share
ENGAGE!• See Who Has the App • Engage Them Now • Track Users Across PlaYorms & Mul7ple Apps
• Deliver A Living Room Experience – Promote local leader board
MEASURE!• Measure – Conversions – Click-‐through – App Installed
• Slash Acquisi7on Costs • Track Word-‐of-‐Mouth Marke7ng
• Boost Marke7ng Efforts
REPEAT!
• Invite Over and Over Again
• Invi7ng Past Degrees of Network
• Go Viral • Have Mul7ple Inviters – Mul7ple Conversion Opportuni7es
HACKATHON PRIZES!• Sign up today and get AGE for 2012!– Unlimited Invitations (See Wayne)!
• Share us on Twitter and Facebook (4/21/12)!– @Hook Mobile & #HookMobile!
• 1st to store gets iPad 3!
SHARE & LIKE US!– @HOOK_MOBILE!– http://bit.ly/HMTweet!– http://on.fb.me/AB0Ukl!
Check us out!
AGE POLICY!• Mobile Numbers Are Public Informa7on – Telecom Act of 1996
• AGE Requires User Authoriza7on – Informa7on Capture – Mobile Address Book
• AGE Does Not Store: – User Names of Phone Numbers – Mul7ple Names
• AGE Does Not Endorse Spamming