8/11/2019 HomeuserDesktopME Study 2013-15

1/5

8/11/2019 HomeuserDesktopME Study 2013-15

2/5

&hapter 3: Some +un"amental &oncepts ,se" in *usiness ecisions

3.)- 6he 'pportunity ost" Scarcity" E8ui Marginalism

3.&- 6ime erspective in 0usiness 7ecision" compounding and

discounting principle" E8uilibrium.

&hapter .: *asic /ools of Economic Analysis an" ptimiation

/echni#ues

.)- unctional (elationship between Economic 9ariables.

.3- 6he function

.- oncept of slope and its use in Economic 2nalysis

.- 7ifferential alculus

.$- 'ptimi/ation 6echni8ues% onditions for 6( Ma*imi/ation" 6

minimi/ation" rofit ma*imi/ation

&hapter : *asics of the mar!et system an" mar!et e#uilibrium

$.)- 6he concept of mar!et

$.3- 7emand side of the mar!et :including- demand function-

linear;non-linear"types of demand"law of demand"determinants of

demand and their mar!et relation- positive;negativetility

&hapter : Analysis of mar!et "eman" an" "eman" Elasticities

4.)- 2nalysis of Mar!et demand" =aw of demand

4.3- 7emand unction% linear and non linear" determinants of demand

and their relationship with the demand" e*ceptions to the law of

demand" 6ypes of demand and their importance for the managers.

4.- >se of elasticities in business decision ma!ing

4.$- Some estimates of demand elasticities

:elasticity-concept" types" measurement of elasticity-arc;point elasticity"

relation between price elasticity" 6( and M(