Abrar Alsharif Christeena Saadalla Zuzana Greplova

H

ME

Sweet

Never too old to be happy

o About uso Our serviceso Our staffo Our partnerso Marketing plano Offline marketingo Online marketingo Q&A

Outline

SweetHome is an exclusive residential care home, which provides self-sustaining social care to clients, who do not require complex care and whose health condition and age allow them to lead relatively independent lives.

We are located in the countryside in the village of Lilley, north of London.

Who we areA

bou

t u

s

We provide seniors with the chance to build new relationships, socialize with people from different backgrounds, and get engaged in various activities.

We offer customized packages based just on your needs.

Why should you choose us?

Target group

Senior people

Age range from 75 to 85 years.

o Accommodation (singles and couples) o Customized meal plano Connections to social consultants (legal

and financial matters)o Beauty salon and spao Physiotherapeutic treatmento Personal shopper/assistanto First aid clinic

Our services

Activities offered:o Fitness programs (yoga and dancing

classes, gym)o Meditation classeso Libraryo Arts and craftso Tripso Cultural eventso Gardeningo Bingo eveningso Golf

We have an experienced, dedicated, and caring team on duty 24 hours a day to ensure we are maintaining the highest standards of care.

We provide extra training for our staff members to ensure they are up to date with all new methods.

Doctors are visiting the home periodically.

Our staff

o UK Senior Golf Association

o National Activity Providers Association

o International Federation of Associations for Elderly People

o British Geriatrics Society

o Royal Voluntary Services

Ou

r p

art

ners

Marketing plan

Offline marketing Online marketingo Public and partner

eventso Direct mailo Refer a friendo Flyers distribution

o Websiteo Email communicationo SMS communicationo Social media

communication – Blog, Facebook, YouTube

Offline marketingo Create public eventso Participate in events held by our partners o Send direct mail o Offer a „refer a friend“ discounto Distribute flyers

Online MarketingW

eb

site

Internal links

• Tabs at the bottom of the page to all “related links”

• Use of social media channels (Facebook, YouTube, blog)

External links

• Put links of our website on our partners sites and vice versa

• Make adverts on websites related to our business field

Search Engine Optimization

Google Analytics

Email campaignso Send monthly newsletter with latest offers,

events and articles.o Send emails – early registration campaign

(20% off vouchers).o Send automated email response after

registration.

Mobile campaigno Buy a database from a reputable source.

o Send sms to potential clients inviting them to join our public or partner events which will be held on monthly basis.

o Send a confirmation sms after registration.

Do you feel Christmas is all around? Please join SweetHome for Christmas Concert on Thursday, 11th December at 18 p.m. Village Hall 40 East Road Lilley, Hertfordshire

o Quick medical tips:• How to meditate• Yoga tips

o Post testimonials from our clients

o Post our business and partners

o Tell everyone about our latest accomplishments & awards

o Put tags (keywords) to improve our SEO“

o Article exchange: to the website of our partners

Blog

Facebook advertisements

Create a fan page (private page)

Saturday night free events: open a chat with all our audience to suggest how they want to spend their Saturday

Post birthday wishes to our clients on their birthday day

Create a home page: photo gallery,

connection to our blog/YouTube, share our blog, business insight, partners,

events, pictures with texts

Engaging clients with activities such as Competitions in photo, writing, etc.

A video showing photos of the interior and exterior and virtual tour.

Videos with feedbacks from our clients.Videos from any events we will hold in or outside the house.