home improvement industry data monitor

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Global - Home Improvement Retail 0199 - 2073 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied

INDUSTRY PROFILE

Global Home Improvement

Retail

Reference Code: 0199-2073

Publication Date: March 2010

EXECUTIVE SUMMARY



EXECUTIVE SUMMARY

Market value

The global home improvement retail sector shrank by 3.8% in 2009 to reach a value of $597.4 billion.

Market value forecast

In 2014, the global home improvement retail sector is forecast to have a value of $782 billion, an increase of 30.9% since 2009.

Market segmentation I

Building materials is the largest segment of the global home improvement retail sector, accounting for 65.3% of the sector's total value.

Market segmentation II

The Americas accounts for 46.7% of the global home improvement retail sector value.

Market share

Home Depot, Inc. is the leading player in the global home improvement retail sector, accounting for an 11.1% share of the sector's value.

Market rivalry

The sector is highly competitive and fragmented; however, larger incumbents have substantial presence in individual countries.

CONTENTS



TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 6

Market definition 6 Research highlights 7 Market analysis 8

MARKET VALUE 9

MARKET SEGMENTATION I 10

MARKET SEGMENTATION II 11

MARKET SHARE 12

COMPETITIVE LANDSCAPE 13

LEADING COMPANIES 15

Home Depot, Inc. 15 Kingfisher Plc 18 Lowe's Companies Inc 22

MARKET FORECASTS 25

Market value forecast 25 APPENDIX 26

Methodology 26 Industry associations 27 Related Datamonitor research 27 Disclaimer 28

ABOUT DATAMONITOR 29

Premium Reports 29 Summary Reports 29 Datamonitor consulting 29

CONTENTS



LIST OF TABLES Table 1: Global home improvement retail sector value: $ billion, 2005–09 9

Table 2: Global home improvement retail sector segmentation I:% share, by value, 2009 10

Table 3: Global home improvement retail sector segmentation II: % share, by value, 2009 11

Table 4: Global home improvement retail sector share: % share, by value, 2009 12

Table 5: Home Depot, Inc.: key facts 15

Table 6: Home Depot, Inc.: key financials ($) 16

Table 7: Home Depot, Inc.: key financial ratios 16

Table 8: Kingfisher Plc: key facts 18

Table 9: Kingfisher Plc: key financials ($) 19

Table 10: Kingfisher Plc: key financials (£) 19

Table 11: Kingfisher Plc: key financial ratios 20

Table 12: Lowe's Companies Inc: key facts 22

Table 13: Lowe's Companies Inc: key financials ($) 23

Table 14: Lowe's Companies Inc: key financial ratios 23

Table 15: Global home improvement retail sector value forecast: $ billion, 2009–14 25

CONTENTS



LIST OF FIGURES Figure 1: Global home improvement retail sector value: $ billion, 2005–09 9

Figure 2: Global home improvement retail sector segmentation I:% share, by value, 2009 10

Figure 3: Global home improvement retail sector segmentation II: % share, by value, 2009 11

Figure 4: Global home improvement retail sector share: % share, by value, 2009 12

Figure 5: Home Depot, Inc.: revenues & profitability 17

Figure 6: Home Depot, Inc.: assets & liabilities 17

Figure 7: Kingfisher Plc: revenues & profitability 20

Figure 8: Kingfisher Plc: assets & liabilities 21

Figure 9: Lowe's Companies Inc: revenues & profitability 24

Figure 10: Lowe's Companies Inc: assets & liabilities 24

Figure 11: Global home improvement retail sector value forecast: $ billion, 2009–14 25

MARKET OVERVIEW



MARKET OVERVIEW

Market definition

The home improvement retail market consists of the owners and operators of home improvement retail stores. The market value is composed of DIY equipment and products, and building materials. Market values are calculated at retail selling price (RSP) and include all relevant taxes and levies. The latest available company revenues have been used when calculating market share. Any currency conversions used within this report have been calculated using 2009 constant exchange rates.

For the purposes of this report, the global market consists of North America, South America, Western Europe, Eastern Europe, and Asia-Pacific.

MARKET OVERVIEW



Research highlights

The global home improvement retail sector generated total revenues of $597.4 billion in 2009, representing a compound annual growth rate (CAGR) of 3.1% for the period spanning 2005-2009.

Sales of building materials proved the most lucrative for the global home improvement retail sector in 2009, generating total revenues of $390.3 billion, equivalent to 65.3% of the sector's overall value.

The performance of the sector is forecast to accelerate, with an anticipated CAGR of 5.5% for the five-year period 2009-2014, which is expected to drive the sector to a value of $782 billion by the end of 2014.

MARKET OVERVIEW



Market analysis

The global home improvement retail sector has posted decelerating growth rates over recent years, which culminated in a decline in value in 2009. The sector is expected to recover in the forecast period, posting stronger, more stable rates of growth towards 2014.

The global home improvement retail sector generated total revenues of $597.4 billion in 2009, representing a compound annual growth rate (CAGR) of 3.1% for the period spanning 2005-2009. In comparison, the European and the Asia-Pacific home improvement retail sectors generated revenues of $205.7 billion and $102.3 billion respectively, over the 2005-2009 period.

Sales of building materials proved the most lucrative for the global home improvement retail sector in 2009, generating total revenues of $390.3 billion, equivalent to 65.3% of the sector's overall value. In comparison, DIY sales generated revenues of $207 billion in 2009, equating to 34.7% of the sector's aggregate revenues.

The performance of the sector is forecast to accelerate, with an anticipated CAGR of 5.5% for the five-year period 2009-2014, which is expected to drive the sector to a value of $782 billion by the end of 2014.

MARKET VALUE



MARKET VALUE

The global home improvement retail sector shrank by 3.8% in 2009 to reach a value of $597.4 billion.

The compound annual growth rate of the sector in the period 2005–09 was 3.1%.

Table 1: Global home improvement retail sector value: $ billion, 2005–09 Year $ billion € billion % Growth2005 528.3 379.9 2006 562.4 404.5 6.5%2007 597.2 429.5 6.2%2008 620.9 446.6 4.0%2009 597.4 429.6 (3.8%)

CAGR: 2005–09 3.1%

Source: Datamonitor D A T A M O N I T O R

Figure 1: Global home improvement retail sector value: $ billion, 2005–09


MARKET SEGMENTATION I



MARKET SEGMENTATION I

Building materials is the largest segment of the global home improvement retail sector, accounting for 65.3% of the sector's total value.

The DIY segment accounts for the remaining 34.7% of the sector.

Table 2: Global home improvement retail sector segmentation I:% share, by value, 2009 Category % ShareBuilding materials 65.3%DIY 34.7%

Total 100%


Figure 2: Global home improvement retail sector segmentation I:% share, by value, 2009


MARKET SEGMENTATION II



MARKET SEGMENTATION II

The Americas accounts for 46.7% of the global home improvement retail sector value.

Europe accounts for a further 34.4% of the global sector.

Table 3: Global home improvement retail sector segmentation II: % share, by value, 2009 Category % ShareAmericas 46.7%Europe 34.4%Asia-Pacific 17.1%Rest of the World 1.8%

Total 100%


Figure 3: Global home improvement retail sector segmentation II: % share, by value, 2009


MARKET SHARE



MARKET SHARE

Home Depot, Inc. is the leading player in the global home improvement retail sector, accounting for an 11.1% share of the sector's value.

Lowe's Companies Inc. accounts for a further 7.9% of the sector.

Table 4: Global home improvement retail sector share: % share, by value, 2009 Company % ShareHome Depot, Inc. 11.1%Lowe's Companies Inc. 7.9%Kingfisher Plc 2.7%Other 78.3%

Total 100%


Figure 4: Global home improvement retail sector share: % share, by value, 2009


COMPETITIVE LANDSCAPE




The home improvement retail market will be analyzed taking retailers of DIY and building products as players. The key buyers will be taken as end-consumers, and manufacturers of building materials, paint, and other DIY equipment and products as the key suppliers.

The sector is highly competitive and fragmented; however, larger incumbents have substantial presence in individual countries.

The global home improvement retail sector contains many different inherent markets. There is not one particular firm which is dominant on a global scale, with oligopolies existing in many different countries and areas instead. The retail market is split into large, competitive, low-price entities and smaller, localized enterprises. Buyer power is diminished by the small, uncoordinated nature of buyers, although the undifferentiated products and tendency to switch between market players improve buyer power. Possibilities of substitution are limited. The leading incumbents (Home Depot, Lowe’s and Kingfisher) account for just over a fifth of total revenues.

The buyers for the home improvement retail market are mostly individual consumers (end-users). Pertaining to its position at the end of the supply chain, the home improvement retail market has a vast amount of small, single entity buyers. Market players are usually larger retailers, some having a significant presence in particular countries or regions. The abundance of small end-consumers on the buyers’ side coupled with large scale of sector’ players, weakens buyer power within this sector. Customers do not possess the financial authority to hold sway in a tug-of-war with market players. The effects of branding remain moderate as low-switching costs and a highly undifferentiated product and service means that buyers often look for the best deal available, especially regarding big-money purchases such as flooring and lighting. The exception to the rule is found in high-end kitchens and bathrooms, where certain brands are seen as delivering style, class and quality. There is no prospect of forward integration due to the retailer’s position on the supply chain and the probability of backward integration is approaching zero. Buyer power is assessed as weak to moderate overall.

Suppliers within this sector vary in size: from large-scaled manufacturers of tools (e.g. Black and Decker) or paint (e.g. Dulux), to a myriad of small independent makers. Supplier power is weakened by largely undifferentiated products and low-cost switching for players who tend to be price sensitive. In addition, suppliers are numerous and players tend not to rely on any particular one. However, some suppliers hold proprietary or exclusive brands. Where players negotiate strategic alliances and exclusive relationships with such suppliers, these suppliers have greater power. Long-term supply contracts may be in practice and can reduce the impact of global commodity price fluctuations on players and suppliers alike, although they are likely to introduce switching costs. Elements of backwards integration exist in the home improvement retail market. Suppliers are occasionally replaced with in-house producers, in order to better coordinate supplies, but players mainly use the advantages of a global source of supply to search for the best deal. Forward integration does occur with suppliers of kitchens and bathrooms operating their own retail stores or selling via the internet. Overall, supplier power is moderate.




Low level of product differentiation and low-cost switching for buyers favors new entrants. However, players attempt to differentiate themselves through trademarks and patents, as well as exclusive relationships with suppliers. Like most retail markets, barriers to entry are not high with capital requirements low enough for individuals to enter. Whilst larger players benefit from scale economies allowing them to negotiate lower prices, store location is often important with buyers less prepared to visit huge retailers who are often situated in industrial parks on the outskirts of towns or cities. The sector being in decline this year reduces the threat of newcomers to some extent. Overall, the threat of new entrants is moderate.

The only viable substitute to utilizing the home improvement retail market is the purchase of a new house. This alternative is not a close fit to the market, being much more expensive, and in the main unnecessary. Players also compete with specialty design stores or showrooms, some of which are only open to interior design professionals or manufacturers who sell their products or services directly to their consumers. Such products may be exclusive or cheaper as they bypass retailers. The threat of substitutes is correspondingly weak.

The sector is highly competitive and fragmented; however, larger incumbents may have substantial presence in individual countries. The leading players (Home Depot, Lowe’s and Kingfisher) account for just over a fifth of total revenues. Players face a threat of rivalry from a diverse range of competitors: from large national hardware stores, who benefit from scale economies allowing them to negotiate lower prices, to independent building supply stores, who may offer more specialized knowledge. The major incumbents are fairly similar in nature and low level of product differentiation increases rivalry. However, this is ameliorated in instances where players hold exclusive relationships with suppliers. In addition, players may differentiate themselves through the installation and after-care services they offer to buyers. Rivalry is further increased by the possibility of selling products over the internet, which cancels buyers' reluctance to travel to the outskirts of town to make purchases from larger stores. Overall, the level of rivalry in the sector is moderate.

LEADING COMPANIES



LEADING COMPANIES

Home Depot, Inc.

Table 5: Home Depot, Inc.: key facts Head office: 2455 Paces Ferry Road, Northwest, Atlanta, Georgia 30339, USA Telephone: 1 770 433 8211 Fax: 1 770 384 2805 Website: www.homedepot.com Financial year-end: February Ticker: HD Stock exchange: New York Source: company website D A T A M O N I T O R

Home Depot is one of the world's largest home improvement retailers. It sells an assortment of building materials, home improvement, and lawn and garden products. The company operates 2,234 stores in the US, including the Commonwealth of Puerto Rico and the territories of the Virgin Islands and Guam, Canada, China and Mexico. The company is headquartered in Atlanta, Georgia. It employed 331,000 people as of January 2008.

Home Depot stores average about 105,000 square feet of enclosed space, with approximately 24,000 additional square feet of outside garden area. The company's stores stock about 30,000 to 40,000 different kinds of products falling under its major categories: plumbing, electrical and kitchen, hardware and seasonal, building materials, lumber and millwork, and paint and flooring. The company sells these products to do-it-yourself (DIY) customers, do-it-for-me (DIFM) customers, and professional customers who include professional remodelers, general contractors, repairmen, small business owners and tradesmen.

The company operates 30 lumber distribution centers, 45 conventional distribution centers and five transit facilities, all located in the US, Canada and Mexico. Additionally, it operates five Rapid Deployment Centers (RDC) in the US. RDCs allow for aggregation of store product needs to a single purchase order, and then rapid allocation and deployment of inventory to individual stores upon arrival at the center. The company serves approximately 25% of its US stores from RDCs.

LEADING COMPANIES



Key Metrics

The company recorded revenues of $71,288 million in the fiscal year ending February 2009, a decrease of 7.8% compared to fiscal 2008. Its net income was $2,260 million in fiscal 2009, compared to a net income of $4,210 million in the preceding year.

Table 6: Home Depot, Inc.: key financials ($) $ million 2005 2006 2007 2008 2009Revenues 71,100.0 77,019.0 79,022.0 77,349.0 71,288.0Net income (loss) 4,922.0 5,641.0 5,266.0 4,210.0 2,260.0Total assets 39,020.0 44,405.0 52,263.0 44,324.0 41,164.0Total liabilities 14,862.0 17,496.0 27,233.0 26,610.0 23,387.0 Source: company filings D A T A M O N I T O R

Table 7: Home Depot, Inc.: key financial ratios Ratio 2005 2006 2007 2008 2009Profit margin 6.9% 7.3% 6.7% 5.4% 3.2%Revenue growth 11.7% 8.3% 2.6% (2.1%) (7.8%)Asset growth 13.3% 13.8% 17.7% (15.2%) (7.1%)Liabilities growth 23.5% 17.7% 55.7% (2.3%) (12.1%)Debt/asset ratio 38.1% 39.4% 52.1% 60.0% 56.8%Return on assets 13.4% 13.5% 10.9% 8.7% 5.3% Source: company filings D A T A M O N I T O R

LEADING COMPANIES



Figure 5: Home Depot, Inc.: revenues & profitability

Source: company filings D A T A M O N I T O R

Figure 6: Home Depot, Inc.: assets & liabilities


LEADING COMPANIES



Kingfisher Plc

Table 8: Kingfisher Plc: key facts Head office: 3 Sheldon Square, Paddington, London, W2 6PX, GBR Telephone: 44 20 7372 8008 Fax: 44 20 7644 1001 Website: www.kingfisher.co.uk Financial year-end: February Ticker: KGF Stock exchange: London Source: company website D A T A M O N I T O R

Kingfisher is a global home improvement retailer, operating through a network of 780 retail stores. The company primarily operates in the UK, Europe and Asia. Kingfisher is headquartered in London, the UK and employs about 67,726 people.

Kingfisher principally operates through its main retail brands- B&Q, Castorama, Brico Depot and Screwfix Direct. The company also has a 21% interest in Hornbach, a German do-it-yourself (DIY) warehouse retailer.

Kingfisher operates stores in large format, medium format and small format. Large-format stores offer an assortment of repair and maintenance products. The large-format stores average 8,000 square meters, and carry 30,000 to 50,000 products. As of February 2, 2008, Kingfisher operated 278 large-format stores in nine countries, typically operating as B&Q and Castorama. Kingfisher's medium-format stores average 5,000 to 8,000 square meters, and carry 20,000 to 30,000 products. These stores serve the needs of everyday do-it-yourselfer and the trade professional customers, by offering a range of repair and maintenance products in their local market.

As of February 2008, Kingfisher operated 174 medium-format stores in 10 countries, typically operating as B&Q, Castorama, Brico Depot and Koctas. Kingfisher's small-format stores are specifically designed to cater to the needs of the trade professionals. These stores average 5,000 square meters and carry up to 15,000 products. As of February 2, 2008, the company operated 266 small-format stores in eight countries typically operating as B&Q, Brico Depot, Trade Depot, Screwfix Direct and Koctas.

B&Q offers a range of home improvement products. These stores offer traditional DIY products that are displayed alongside "room sets" displaying complete kitchens, bathrooms and bedrooms. B&Q also sells its products online at www.diy.com. Kingfisher operates two complementary store formats, Castorama

LEADING COMPANIES



and Brico Depot. Castorama's stores are aimed at the mainstream consumer. They stock a range of up to 50,000 home improvement products including finishing touches, such as lighting and soft furnishings.

Castorama also offers a bathroom range- Style houses, Contemporary, Technicolour, Charme and Authentique. On the other hand, Brico Depot is aimed at the DIY or trade professional. Its stores offer a range of construction, renovation and DIY products. These stores are located in out-of-town retail parks. Screwfix Direct is the direct and online supplier of trade tools, accessories and hardware products in the UK. Screwfix Direct also operates a number of trade counters across the UK.

Key Metrics

The company recorded revenues of $15,627 million in the fiscal year ending February 2008, an increase of 11% compared to fiscal 2007. Its net income was $321 million in fiscal 2008, compared to a net income of $424 million in the preceding year.

More recent financial information was not available for this company at the time of publication.

Table 9: Kingfisher Plc: key financials ($) $ million 2004 2005 2006 2007 2008Revenues 11,922.9 12,484.8 13,522.7 14,105.6 15,626.8Net income (loss) 695.9 216.6 527.4 423.9 321.1Total assets 12,046.0 13,027.3 13,429.9 14,655.8 15,946.3Total liabilities 5,207.8 6,293.4 6,539.2 7,292.8 8,468.0Employees 58,700 63,800 69,929 71,238 67,726 Source: company filings D A T A M O N I T O R

Table 10: Kingfisher Plc: key financials (£) £ million 2004 2005 2006 2007 2008Revenues 7,649.6 8,010.1 8,676.0 9,050.0 10,026.0Net income (loss) 446.5 139.0 338.4 272.0 206.0Total assets 7,728.6 8,358.2 8,616.5 9,403.0 10,231.0Total liabilities 3,341.3 4,037.8 4,195.5 4,679.0 5,433.0 Source: company filings D A T A M O N I T O R

LEADING COMPANIES



Table 11: Kingfisher Plc: key financial ratios Ratio 2004 2005 2006 2007 2008Profit margin 5.8% 1.7% 3.9% 3.0% 2.1%Revenue growth (13.1%) 4.7% 8.3% 4.3% 10.8%Asset growth 8.2% 8.1% 3.1% 9.1% 8.8%Liabilities growth 22.1% 20.8% 3.9% 11.5% 16.1%Debt/asset ratio 43.2% 48.3% 48.7% 49.8% 53.1%Return on assets 6.0% 1.7% 4.0% 3.0% 2.1%Revenue per employee $203,115 $195,686 $193,377 $198,006 $230,736Profit per employee $11,856 $3,396 $7,543 $5,951 $4,741 Source: company filings D A T A M O N I T O R

Figure 7: Kingfisher Plc: revenues & profitability


LEADING COMPANIES



Figure 8: Kingfisher Plc: assets & liabilities


LEADING COMPANIES



Lowe's Companies Inc

Table 12: Lowe's Companies Inc: key facts Head office: 1000 Lowe's Boulevard, Mooresville, North Carolina 28117, USA Telephone: 1 704 758 1000 Website: www.lowes.com Financial year-end: January Ticker: LOW Stock exchange: New York Source: company website D A T A M O N I T O R

Lowe's Companies (Lowe's) is a US based home improvement retailer providing products and services under the categories home decorating, maintenance, repair, remodeling, and property maintenance. The company's customers primarily include Homeowners, renters and Commercial Business Customers, who work construction, repair/remodel, commercial and residential property management, and business maintenance professions. Lowe's operates in the US and Canada. The company is headquartered at Mooresville, North Carolina and as of January 2009 employed 164,000 people out of which 65,000 were part-time.

By the end of FY2009 Lowe's operated 1,638 stores in 50 states in the US and 11 stores in Canada, comprising 187 million square feet of retail selling space. Its stores are in three primary prototypes: 117,000 square feet, 103,000 square feet and 94,000 square feet. Apart from the products, Lowe's offers through the retail stores, it also offers additional services and products under Specialty Sales category. Under specialty sales, the company provides installation services and special order sales as well.

Lowe's also offers credit financing for its customers through private label credit cards and well as Lowe's Business Account and Lowe's Accounts receivables which cater to the small-medium and medium-large commercial customers respectively.

The company sources its products from 7,000 vendors worldwide. Each Lowe's stores at a given point has about 40,000 items and includes various national brands like KitchenAid, Samsung, Whirlpool, Pella, Werner, etc and also has several proprietary brands.

Lowe's operates 14 regional distribution centers each catering on an average to 118 stores and are located in North Carolina, Georgia, Indiana, Pennsylvania, Texas, California, Ohio, Florida, Connecticut, Wyoming, Illinois and Oregon. Apart from this, 15 flatbed distribution centers are operated to cater to

LEADING COMPANIES



distribution of products that require special handling. Four facilities are operated for its special order sales business and internet sales.

Key Metrics

The company recorded revenues of $48,230 million in the fiscal year ending January 2009, a decrease of 0.1% compared to fiscal 2008. Its net income was $2,195 million in fiscal 2009, compared to a net income of $2,809 million in the preceding year.

Table 13: Lowe's Companies Inc: key financials ($) $ million 2005 2006 2007 2008 2009Revenues 36,464.0 43,243.0 46,927.0 48,283.0 48,230.0Net income (loss) 2,167.0 2,765.0 3,105.0 2,809.0 2,195.0Total assets 21,101.0 24,639.0 27,767.0 30,869.0 32,686.0Total liabilities 9,603.0 10,343.0 12,042.0 14,771.0 14,631.0Employees 161,964 185,314 210,142 160,000 164,000 Source: company filings D A T A M O N I T O R

Table 14: Lowe's Companies Inc: key financial ratios Ratio 2005 2006 2007 2008 2009Profit margin 5.9% 6.4% 6.6% 5.8% 4.6%Revenue growth 18.2% 18.6% 8.5% 2.9% (0.1%)Asset growth 13.0% 16.8% 12.7% 11.2% 5.9%Liabilities growth 13.3% 7.7% 16.4% 22.7% (0.9%)Debt/asset ratio 45.5% 42.0% 43.4% 47.9% 44.8%Return on assets 10.9% 12.1% 11.8% 9.6% 6.9%Revenue per employee $225,136 $233,350 $223,311 $301,769 $294,085Profit per employee $13,380 $14,921 $14,776 $17,556 $13,384 Source: company filings D A T A M O N I T O R

LEADING COMPANIES



Figure 9: Lowe's Companies Inc: revenues & profitability


Figure 10: Lowe's Companies Inc: assets & liabilities


MARKET FORECASTS



MARKET FORECASTS

Market value forecast

In 2014, the global home improvement retail sector is forecast to have a value of $782 billion, an increase of 30.9% since 2009.

The compound annual growth rate of the sector in the period 2009–14 is predicted to be 5.5%.

Table 15: Global home improvement retail sector value forecast: $ billion, 2009–14 Year $ billion € billion % Growth2009 597.4 429.6 (3.8%)2010 613.5 441.2 2.7%2011 649.3 467.0 5.8%2012 687.1 494.1 5.8%2013 733.8 527.7 6.8%2014 782.0 562.4 6.6%

CAGR: 2009–14 5.5%


Figure 11: Global home improvement retail sector value forecast: $ billion, 2009–14


APPENDIX



APPENDIX

Methodology

Datamonitor Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-checked and presented in a consistent and accessible style.

Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys and supported by analysis from industry experts using highly complex modeling & forecasting tools, Datamonitor’s in-house databases provide the foundation for all related industry profiles

Preparatory research – We also maintain extensive in-house databases of news, analyst commentary, company profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market overview

Definitions – Market definitions are standardized to allow comparison from country to country. The parameters of each definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the market and our clients

Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and trends

Datamonitor aggregates and analyzes a number of secondary information sources, including: - National/Governmental statistics - International data (official international sources) - National and International trade associations - Broker and analyst reports - Company Annual Reports - Business information libraries and databases

Modeling & forecasting tools – Datamonitor has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can then be refined according to specific competitive, regulatory and demand-related factors

Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date

APPENDIX



Industry associations

National Association of the Remodeling Industry 780 Lee St, Suite 200, Des Plaines, Illinois 60016, US Tel.: 1 847 298 9200 Fax: 1 877 685 6274 http://www.nari.org/

Related Datamonitor research

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Global Automotive Retail

Global Computer & Electronics Retail

Global Multiline Retail

APPENDIX



Disclaimer

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