home improvement & diy industry
TRANSCRIPT
The local market
Home Center
The leading Israeli retailer
46 shops in Israel
4 Cyprus
5 Russia
3 Serbia
ACE Franchisee of the American ACE Hardware
28 shops all over the country
Including 17 shops of Auto Depot retail chain
for automotive products and accessories
“Mom & Pop” shops Represents the majority of Israel’s market
Mostly located in city centers
Why Israel?
Home Improvement & DIY in Israel
Estimated exports in 2013 - 1.5 million dollars
57% 20%
5%
10%
8%
Europe
North America
South America
Asia
Other countries
Household
Lawn & Garden
Hardware
Innovative and unique designs
Eco- friendly products
Cutting-edge technologies
Worldwide leaders in the plastic industry
Optimized flexibility to customers specifications
Strengths
Value for top-quality
Reliable and experienced partner
Israel to Europe Speed-to-market advantage
Free Trade Agreement with Europe and US
Complete package of services at your doorstep
Connections with International DIY Chains
Challenges
Small companies with limited range of products
Competing with low cost labor in Far East countries
Plastic industry based on changes of oil prices in the world
Price change in raw materials in the world
Opportunities Designed products
Short time delivery
Free trade agreement with Europe
Reliable and experienced companies
Value for top quality
For further Information please contact:
Mrs. Caroline Nave
Manager - Home and Family products
Tel: +972-3-514-2982
Fax: +972-3-514-2985
www.export.gov.il
Thank you