Redbeacon knew consumers needed a better way to hire local service professionals, and that local service professionals needed more work. However, Redbeacon lacked a way to generate enough leads to accelerate their sales process. Radius gives them the data, insights, and tools they need to consistently grow their lead generation efforts.

case study

How Redbeacon Slashed Research Time, Supercharged Conversions, & Grew Market By 240% Using Radius

redbeacona Home Depot® company

about redbeacon

company overview- Foster City, CA

- 100+ Sales Reps

- Sales Managers Build Lists

- 100+ Reps Prospect & Engage

remarkable faqs- Acquired by Home Depot in 2012

- Built own CRM called TACO

- Every rep calls 100-200 leads per day

target market- Local service providers

- 60 verticals

- 7 markets & growing

the problem

Redbeacon sales leadership looked to Radius to identify large quantities of quality local service providers in specific verticals and locations. Sales reps turned to Radius to gain insight into every lead.

With hundreds of salespeople and rapid growth into new locations and verticals, Redbeacon was expand-ing fast. But without a constant stream of new leads, the Redbeacon sales team had no way to scale their growth. They needed a centralized solution, but only had access to disparate and unreliable data sources. The poor quality of their data led to low conversion rates, and sales reps wasted valuable time sifting through data and calling wrong numbers.

To address the issue, many reps were spending hours scanning social media sites and search results to find any insights they could about prospects. Engagement was still low.

meet redbeaconRedbeacon is the link between local, professional service providers and their customers. Skilled service providers create profiles and receive jobs from consumers who select and book with their top choice. Everything from the provider application process to the final booking, billing, and reviewing happens within the Redbeacon interface.

“We always need to be in acquisition mode.”-firstname lastname, redbeacon ceo

the results

+ Slashed research time while increasing conversion rates.+ Bolstered lead targeting capability to fuel expansion.

the solution

Redbeacon’s sales organization fills their pipeline by building prospect lists that empower reps to gain insight into every lead.

Through the use of Radius, Redbeacon sales leaders now build large, pre-qualified prospect lists containing accurate, up-to-date information on their prospects. Sales reps now use Radius’ real-time insights from social media and website activity to have relevant, engaging conversations with their prospects.

As Redbeacon continues their rapid growth, they need to efficiently and intelligently identify new target markets. Radius provides reps with the data and research to identify which target markets to launch next.

“Radius saves tens of hours in prospecting time.” - anthony rodio, redbeacon ceo

manager1. Create research list to evaluate market potential

2. Build vertical-targeted prospect list for market geographies

sales representatives1. Sync new businesses into CRM

2. Connect and engage

3. Close new businesses

qualifying using online activity

+ =www

contactI’m [NAME], a [POSITION] at Radius.Let’s setup chat for 10 minutes. I’d love to help.

1.855.RADIUS-0 info@radiusintel.com

about usIdentifying and engaging with the right local businesses can be overwhelming due to the disorganized — and often contradictory— nature of local business information. Radius Intelligence has amassed unmatched data that documents the existence and activities of over 20 million small and medium-sized U.S. businesses. Using Radius, businesses are empowered to prospect smarter and accelerate sales.

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