Microsoft HoloLens

Team Digby: Jessica, John, Megan, Sam

An In-depth Analysis

Microsoft HoloLens

• Holographic computer • First to be fully untethered

• Integrates holograms with your world• Visualize objects in real space• Navigate & manipulate with gestures & voice

•Windows 10• Universal Windows Apps

Technical Specifics

• Transparent, holographic HD lenses • Intel’s Atom processors • Depth and 1080p color cameras• Infrared sensor • Fits around crown of head• balanced weight • adjustable

Application• Business• virtual conferences

• Engineering & Design • product development

• Architecture• visualize structures

• Healthcare• anatomy & physiology

Application

•Gaming • early adopters

•Minecraft• purchased for $2.5 Billion • build and destroy holographic structures

Competition

•Oculus Rift• Facebook, Valve, & Sony• Virtual Reality

•Google Glass • Augmented Reality

•Microsoft HoloLens• Combination of VR & AR

A Tool for Concept Evaluation

Strategic Fit• Does the

concept fit with corporate vision?

• Microsoft creates new product category

Customer Fit• Does the

concept have good value as perceived by the consumer?

• Diverse application

Consumer Fit• Does the

concept satisfy an unmet or latent consumer need?

• Cost-efficient holographic technology

Figure 11.10, Page 274

A Tool for Concept Evaluation

Market Attractiveness • Is the concept

unique relative to the competition?

• VR/AR Combination

Technical Feasibility

• Is the concept feasible?

• Extensive developer recruitment

Financial Returns

• Will the project achieve required earnings in the desired time?

• First of its kindFigure 11.10, Page 274

Industrial Design• Quality of the User Interface• new technology, learning curve

• Emotional Appeal• very exciting, new-to-the-world product

• Maintenance and Repair• minimal maintenance, repair facilities

• Appropriate use of Resources• state-of-the-art technology, no automated gestures

• Product Differentiation• unlike anything ever seen before, logical next step for Microsoft

Figure 13.5, Page 322

VALS Framework

HoloLens Users

• Innovators• successful, high self-esteem, high resources• image is important

• Thinkers • value knowledge

• Achievers• prefer to purchase prestige products

Traits of Innovators & Early AdoptersVenturesomeness• The willingness and desire to be daring in trying the new

and differentSocial Integration • Frequent and extensive contact with others in one's area

Social Mobility• Upward movement on the social scale; successful young

executive or professional typesPrivilegedness• Being better off financially than others in the group

Figure 16.4, Page 408

Bringing Virtual Reality

to Life

Questions?