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  • Fresh Top Trends in

    Holistic Health February 23, 2017

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 2

    Thank you to IRI and Burris Logistics For making this webinar possible

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 3

    FMI is the trade association that

    serves as the voice of food retail.

    We assist food retailers in their role

    of feeding families and enriching

    lives.

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 4

    ASSET PROTECTION

    EDUCATION RESEARCH

    FOOD SAFETY & DEFENSE

    GOVERNMENT RELATIONS

    SUSTAINABILITY

    SUPPLY CHAIN

    HEALTH & WELLNESS

    PRIVATE BRANDS

    FRESH FOODS INFORMATION SERVICE

    CENTER STORE CONSUMER &

    COMMUNITY AFFAIRS INDEPENDENT

    OPERATOR

    COMMUNICATION WHOLESALER

    TECHNOLOGY

    The Association:

    Our members are food retailers, wholesales and

    suppliers of all types and sizes

    FMI provides comprehensive programs,

    resources and advocacy for the food, pharmacy

    and grocery retail industry

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 5

    Fresh @ FMI

    Fresh Foods

    Emphasis on fresh

    • Produce

    • Meat

    • Seafood

    • Deli/In-store, fresh prepared foods and

    assortments

    FMI is committed to the growth and success of fresh

    companies and their partners. FMI provides resources

    and networks that support the interests of member

    companies throughout the global, fresh produce supply

    chain, including family-owned, private and publicly

    traded businesses as well as regional, national and

    international companies.

    Rick Stein Vice President, Fresh Foods

    Food Marketing Institute

    rstein@fmi.org

    202.220.0700

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 6

    FMI Fresh Executive Committee John Ruane (Co-Chair)

    Ahold USA

    Rick Steigerwald (Co-Chair)

    Lund Food Holdings, Inc.

    Tom DeVries (Past Chair)

    Giant Eagle, Inc.

    John Beretta

    Albertsons, LLC

    Dave Bornmann

    Publix Super Markets, Inc.

    Scott Bradley

    Target Corporation

    Jerry Chadwick

    Lancaster Foods, LLC

    Alex Corbishley

    Target Corporation

    Chris Darling

    Albertsons, LLC

    Dan Koch

    Associated Wholesale Grocers, Inc.

    John Grimes

    Weis

    John Haggerty

    Burris Logistics

    Mark Hilton

    Harris Teeter LLC

    Chris Lane

    Wakefern Food Corporation

    Mike Malone

    Brookshire Grocery Company

    Dan Murphy

    Unified Grocers, Inc.

    Pat Pessotto

    Longo Brothers Fruit Markets Inc.

    Jerry Suter

    Meijer, Inc.

    Geoff Waldau

    Delhaize America

    Brett Bremser

    Hy-Vee

    Jim Lemke

    Robinson Fresh

    Emily Coborn

    Coborns

    Mark Doiron

    Schnuck Markets, Inc.

    Geoff Wexler

    Wakefern

    Steve Howard

    Bristol Farms

    Buddy Jones

    MDI

    Nick Carlino

    MDI

    Richard Cashion

    Healthy Markets

    Blaine Bringhurst*

    Price Chopper Supermarkets

    Nicole Wegman*

    Wegmans Food Markets, Inc.

    The FEC seeks to • identify areas of

    collaboration across all

    fresh foods

    departments

    • promote understanding

    and cooperation

    throughout the industry

    and with sister fresh

    associations

    • maximize common

    learning’s between

    fresh categories and to

    create a vision of

    leadership for the

    entire fresh category

    Fresh Foods

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 7

    FMI Fresh Foods

    Research and Education

    In-depth information, trends and

    insights to foster innovation,

    take advantage of new

    opportunities and help develop

    winning strategies

    Networking

    Share ideas, explore best

    practices and develop business

    relations

    Advocacy

    Understand what is going on in

    Washington and make your

    voice heard

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 8

    2017 Top Trends

    in Fresh Foods

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 9

    Today’s Discussion

    Our Study

    Trend Overviews

    Holistic Health Deep Dive

    3 – 5 Year Projection/Implications

    2017 Education Series Rollout

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 10

    Our study focused on finding the keys to high performance

    Objective

    industry interviews primary data analysis secondary research

    Inputs

    Define the major trends that are driving Perimeter sales outperformance and

    will directly impact long-term success of retailers and suppliers over the next 3-

    5 years

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 11

    Perimeter outpacing other F&B departments over last 4 years

    0.5%

    1.1%

    2.3% 2.6%

    1.4%

    1.8%

    3.8%

    Frozen General Food Refrigerated Beverages Total Food Total F&B Fresh Perimeter

    4-YEAR CAGR DOLLAR GROWTH

    2.7X

    Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 12

    Perimeter

    department sales

    $6.4B

    $2.8B

    $6.3B

    $11.3B

    $48.2B

    $62.5B

    $4.7B

    Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 13

    2016 Major Perimeter Highlights

    Meat

    Deflation

    Seafood

    Strength

    Deli Prep

    Growth

    Produce

    Churn

    Bakery

    Softening

    Deli Cheese

    Strength

    Deli Meat

    Stable

    Source: IRI FreshLook POS data, MULO, 52 weeks ending 10/30/2016

    2.3%

    3.8%

    5.3%

    6.2%

    5.0%

    4.8%

    1.1%

    1.3%

    0.5%

    3.8%

    5.3%

    3.1%

    3.2%

    -3.0%

    DOLLAR

    VOLUME

    DOLLAR

    VOLUME

    DOLLAR

    VOLUME

    DOLLAR

    VOLUME

    DOLLAR

    VOLUME

    DOLLAR

    VOLUME

    DOLLAR

    VOLUME

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 14

    2017 Emerging Top Trends in Fresh

    Holistic

    Health

    Atomization of

    Personalization

    Social &

    Cultural

    Alignment

    Hyper

    Localization

    RETAILER RESPONSE:

    Customization

    to New

    Consumerism

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 15

    We want to know…

    Which of these would you say is most critical

    to taking care of your overall health?

    a

    b

    c

    d

    Diet

    Exercise

    Vitamins

    All of the above

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 16

    For the Executive Agenda

    Trends still in early stages

    Embracing these trends drives

    sales outperformance

    Forms foundation for next generation

    of success

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 17

    Holistic Health

    New consumer-based

    definitions of health

    and wellness that

    drive growth

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 18

    In the midst of healthcare premiums rising…

    PREMIUMS HAVE SOARED

    Average annual health insurance

    premiums for family coverage

    $2,937 $5,277 $8,508 $12,865

    2006 2016

    2006 2016

    WORKER SHARE EMPLOYER SHARE

    Source: Kaiser/HRET Employer sponsored health benefits survey - 2016

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 19

    and chronic diseases rising…

    230M by 2023

    42% increase in

    chronic diseases

    Source: Milken Institute: “An Unhealthy America: The Economic Burden of Chronic Disease”

  • Copyright © 2017 Information Resources, Inc. (IRI). Confidential and proprietary. 20

    TREAT PREVENT