holiday prep: 10 mobile best practices for 2016
TRANSCRIPT
MOBILE BEST-PRACTICES
About Your ExpertsWilson Kerr - VP, Business Development, Sales Unbound Commerce
Wilson has expertise in mobile commerce, in-store mobile engagement, mobile payments, mobile marketing, and mobile business development across a broad range of technology platforms. He has worked with top tier brands, retailers, device manufacturers, mobile platforms, and application developers. Wilson is a speaker, moderator, blogger, and conference panelist in the mobile space.
Trevor Legwinski - Chief Retail Officer, SearchSpring
Trevor has broad experience in retail and eCommerce, he has 10+ years of experience leading marketing, eCommerce, and omni-channel for retailers including Hallmark, Cycle Gear, Bambeco. He has grown brands from $0-$40M and from $500M+ in annual revenues. Trevor is a featured retail speaker and moderator in the marketing, conversion optimization and personalization space.
About The Companies
Unbound Commerce is the #1 mobile commerce provider among mid-market retailers. Our Mobile Presence® platform is used by 600+ merchants, selected as the easiest and most cost-effective way to mobile-optimize their business. Since 2008, we have been leading the mobile revolution. If you want to improve your company’s effectiveness with mobile, we can help.
Since 2007 SearchSpring has been a trusted partner by over 600 B2B and B2C customers across a variety of retail categories. Their Relevancy Platform™ drives conversion, AOV and LTV across search, category, product and landing pages, while their merchandising and insight suites empower marketers and merchandisers with the tools to easily merchandise and take action to drive results.
Format
● 45 Min Webinar● Recording will be emailed to you and available tomorrow● Please submit questions, they will be answered at the
end● Stay until the end for a exclusive offer● Share this webinar with your teammates
Agenda
1.) 2016 Mobile Retail Trends
2.) 10 Mobile Best Practices for Holiday
3.) 2017 Mobile Strategy
4.) Questions
5.) Exclusive Special
The Rise Of Mobile
Over 66% of email will be opened on mobile
2016 Mobile Strategy Trends
Got Mobile?
Dedicated or RWD?
1:1 Personalization
10 Tips To Optimize Mobile For Holiday
Tip 1: See Mobile As Unique
Tip 2: Optimize For Speed, Know Your Page-load Times
https://testmysite.thinkwithgoogle.com
Tip 3: Focus on Site Search Optimization
● Search Bar Front & Center● Leverage historical data from LY ● Optimize Synonyms and Redirects● Boost high margin products● Use relevancy to automate product
display
Case Study: Site Search Optimization Drives Results (60 Days)
“We are very pleased with this mobile site enhancement,” said Peter Roman of Bedding Style. “The process was made easy for us and the results have been a better experience for our mobile shoppers and higher mobile commerce numbers for us. A win-win.”
Tip 4: Don’t Set it And Forget It
Conduct performance edits
Where are the breakage points?
Use filters
Use sort
Add ratings and reviews
Add recommended products
Apply best practices
Check the competition
What’s broken?
Tip 5: Silo Bust: Marketing Needs To Know
Tip 6: Use Landing Pages For Deeper Engagement
Tip 7: Use Deep Linking for Higher Conversions
Tip 8: Consider Mobile Wallets For Increased Conversion Rates
Tip 9: Streamline The Path To Purchase
Tip 10: Consider An App and Understand The Differences
2017 Tip: Keep Apps On Your Radar
Summary
● Mobile will drive over 50% of holiday sales● Site Search can improve main path to purchase● Focus on reducing friction ● Don’t set it and forget it, iterate● Optimize using DATA● Apps will be important for your 2017 roadmap
Questions?
We’d love to hear from you to help maximize holiday conversions
Wilson Kerr:[email protected]
Trevor Legwinski:[email protected]