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T Plantel Azteca Kicks Off School Year With Presentation of Tuition Waivers 2TV Azteca Launches Bicentennial Campaign 3Grupo Salinas Supports Hispanic Heritage Month Celebrations With CHCI 3 Ricardo B. Salinas Inaugurates el Nuevo Juan de Grijalva With Mexican President Felipe Calderón 4 Names & Faces: Tristán Canales 5

Fundación Azteca del Perú Delivers With Campaigns 6The Best of Ricardo B. Salinas´ Blog 6Grupo Salinas Hosts Members of San Francisco Delegation 7GS Teams Up With International Center for Journalists to Spread the Word of Caminos de la Libertad para Jóvenes 7Unefon Launches Multi-Level Sales With Une-T 8Fundación Azteca Relaunches Website 8Values in Action: Honesty 9

September, 2009 • Num. 20

Hispanic Heritage Month

At Grupo Salinas we are proud of our roots. We see his-tory as a springboard toward the future as we learn from the legacy of the past.

This month marks the be-ginning of bicentennial cel-ebrations throughout Mex-ico. And TV Azteca takes a leadership role with its Mi México, 200 Años de Liber-tad campaign. Freedom is

also a universal right that we promote through our Cami-nos de la Libertad para Jóvenes multimedia contest.

Looking to the century ahead, Grupo Salinas positions itself strongly in a globalized world, as Ricardo Salinas delivered an inspirational address to incoming MBA stu-dents at the University of Michigan’s Ross School of Busi-ness, in a forum reserved for leading business thinkers.

We also see globalization as an opportunity to spread so-cial initiatives. Our Fundación Azteca is bringing some of the success we have had in Mexico and the United States to Guatemala and Peru through innovative projects.

Notable in Mexico are projects such as Ciudades Rura-les, which our Chairman Ricardo Salinas recently inau-gurated in Chiapas with President Calderón and Gover-nor Sabines, former Procter & Gamble CEO A.G. Lafley and current GE CEO.

Enjoy this month’s publication and Viva México!Thank you for your interest,Luis J. Echarte

Ricardo B. Salinas Addresses Incoming University of Michigan MBA Students

Ricardo B. Salinas Pliego continues his university speech circuit this month with an inspirational talk for students at the University of Michigan’s Ross School of Business.

The presentation, made to about 500 MBA students, was part of the Ross Leadership Initiative, which has also hosted in prior events prominent business leaders such as former CEO of General Electric Jack Welch, Procter & Gamble CEO A.G. Lafley and current GE CEO Jeff Immelt.

Mr. Salinas proposed a series of ideas to help guide stu-dents, expand their horizons and successfully present projects. He also touched on concepts such as recruit-ment and selection, company succession and commu-nity involvement.

cont. p.2

Businessweek Executive Editor John Byrne and Ricardo B. Salinas

• 2 •

September, 2009

Plantel Azteca Kicks Off School Year With Presentation of Tuition Waivers

As part of the annual inauguration of the incoming school year at Plantel Azteca, students were pre-sented this month with full tuition waivers. Grupo Salinas covers the costs of tuition, registration, uniforms, school supplies and books.

The waiver is presented in the form of what is known as a Bono Educativo, valued at about US$2,000, as a symbolic reminder of the value of education.

The ceremony was presided by Esteban Moctezuma, President of Fundación Azteca, Rocío Vinay de Melgar, member of the Fundación Azteca volun-teer group, as well as the directors of Plantel Az-teca: Hortencia Torres Esquivel and Hilda Aracelli Villalobos Cornejo.

“There’s no better recipe for success –no matter what the field-- than doing what you love to do,” said Mr. Salinas, citing some of the ideas of British educator and author Sir Ken Robinson.

He contrasted the differences between entrepre-neurs and executives, recommending that stu-dents take into account these traits when seeking career paths.

“Being an entrepreneur is a personality trait. It re-quires vision and self-sacrifice. However, seeing a vision executed despite difficult odds is a very gratifying experience.”

Mr. Salinas also emphasized the importance of community service. Through Fundación Azteca, Grupo Salinas has raised over US$60 million since

1997, and also funds the top technical high school in Mexico, Plantel Azteca, in addition to numerous programs to improve society in Mexico and other countries where Grupo Salinas operates, such as the United States, Peru and Guatemala.

cont. from p.1

• 3 •

TV Azteca Launches Bicentennial Campaign

During this month of Mexican Independence Day, TV Azteca has launched a special bicentennial campaign with the slogan “Mi México, 200 años de Libertad” (My Mexico, 200 Years of Freedom) to mark the landmark anniversary.

The first series of spots include the traditional “mañanitas” birthday celebration song dedicated to Mexico and a congratulatory message to Mexi-cans everywhere.

A series of events is planned throughout the year both on the cultural and entertainment fronts.

The message of the campaign is simple and clear: to celebrate Mexico. All are invited to join the fes-tivities and enjoy the country to the fullest.

Grupo Salinas Supports Hispanic Heritage Month Celebrations With CHCI

Grupo Salinas continues its support of the Con-gressional Hispanic Caucus Institute (CHCI) dur-ing their recent annual gala event.

Luis J. Echarte, who also sits on the CHCI board of directors, Nathalie Rayes and Javier Medina hosted a table of distinguished guests. The par-ticipants included Obama appointee for Assistant Secretary of State for Western Affairs Arturo Va-lenzuela; Assistant Secretary for Economic Policy and Chief Economist of the US Treasury Alan Krueger; U.S. Congress member from California Judy Chu; Sen. Bob Menendez staffer Cory Var-gas and Georgetown University executive Paula Uribe.

Through a longstanding relationship with the CHCI, Grupo Salinas has been very active through a scholarship program in educating future Latino leaders on the importance of cross-border policy in the U.S. and Mexico.

Honorable Judy Chu, Member of Congress with Luis J. Echarte

Javier Medina, Nathalie Rayes and Luis J. Echarte Luis J. Echarte with Alan Krueger, Chief Economist of the Treasury Department

• 4 •

September, 2009

Ricardo B. Salinas Inaugurates el Nuevo Juan de Grijalva With Mexican President Felipe Calderón and Chiapas Governor Juan Sabines

Mexican President Felipe Calderón and Chiapas Governor Juan Sabines officially inaugurated the first of a series of what are called Ciudades Rura-les or rural cities, with a special participation by Grupo Salinas Founder and Chairman Ricardo B. Salinas.

Nuevo Juan de Grijalva is part of a development program know as Ciudades Rurales (rural cities) that unites dispersed communities to offer health, cultural and economic activities to otherwise mar-ginalized communities.

The original town of Juan de Grijalva was buried by a mudslide in November of 2007, resulting in a tragic loss of lives and property.

Today, Nuevo Juan de Grijalva brings together communities of different religious faiths and cul-tures with services such as schools, a health clinic, sports facilities, markets and a garment workshop operated by the town. The services are centrally located for communities that were plagued in the past by isolated housing that made access to mar-kets and health facilities prohibitive.

“Nuevo Juan de Grijalva is not an urban Project. It is a human project with sustainable goals in eco-nomic as well as ecological terms,” said Mr. Salinas.

Ricardo B. Salinas

President Felipe Calderón addresses the audience

• 5 •

“It’s a concrete bet against the dispersion that generates so much marginalization.”

Fundación led a coalition of non-profit organiza-tions that worked hand in hand with state and fed-eral organizations for the project.

“I recognize all of the actors that made this pos-sible, the impulse and the generosity,” said Presi-dent Calderón.

The project is a combined effort of federal and state organizations, as well as UNICEF, UNPD, ILO, Fundación Azteca, Instituto Carso, Teletón, Fomento Social Banamex, Fundación Bancomer, Unidos por Ellos, la Academia Mexicana de Arqui-tectura, Empresarios por la Educación Básica and Fundación Adobe Home.

“Infinite thanks go out to the Mexicans and foun-dations, especially Mr. Ricardo Salinas Pliego for his enormous support through Fundación Azteca

with housing, and also to Iusacell for the connec-tivity in this area,” said Governor Sabines.

The Ciudades Rurales is the first of what is hoped to be five similar development projects through-out Mexico, about 2 such proyects are being planned.

President Calderón congratulates Nuevo Juan de Grijalva resident. To his right, UN Resident Coordinator Magdy Martínez Soliman and Ricardo Salinas

NAMES & FACESTristán Canales General Director, Corporate CommunicationsGrupo Salinas

With a career at Grupo Salinas that spans over a decade, Tristán joined TV Azteca in 1997 as Chief of Staff of the Chairman’s Office. He was later named Vice President of News, a position he held during the coverage of the 2000 presidential elections, among other affairs.

Since 2002, he is General Director of Corporate Communications of Grupo Salinas, an area that includes media relations, institutional relations and special events.

When he is not following up on communication issues of the Group, he enjoys spending time with his family.

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September, 2009

Fundación Azteca del Perú Delivers With Health, Housing and Clothing Campaigns

Fundación Azteca del Perú celebrates its first year of operations with successful campaigns in favor of children’s health, housing and clothing.

Just in time for the height of the winter cold in Peru, Fundación Azteca donated warm clothing for 1,000 low-income boys and girls in the com-munity of Huayta. Located in the Arequip region, temperatures in the region can reach -15°C, mak-ing it one of the toughest climates in the country.

Fundación is also donating housing to victims of the 2007 earthquake in Pisco. To this day 70 homes have been delivered, with the commitment of 50 more before the end of the year. The homes,

which are located in the community of Bernale, are certified as earthquake resistant.

The foundation is also promoting a blood dona-tion drive that will be held from November 17-25, with the goal of helping 265 children, some of whom suffer from congenital heart defects and will be treated by a specialist flown in from Spain.

Visit: www.fundacionaztecadelperu.org

Esteban Moctezuma

www.ricardosalinas.com

Tough Transportation: The Mexican countryside is being transformed with motorcycles… Itálika bikes of course. In this entry Ricardo Salinas shares the winning entries of the Gánate tu Itálika pho-tography contest.

How Much Is a Trillion?: According to recent estimates by the Obama Administration, the accumu-lated fiscal deficit of the U.S. Government over the next ten years will be US$9 trillion, a historical and exorbitant figure. As a result the U.S. deficit will double in the same timeframe. Politicians are used to talking about stratospheric amounts without measuring the consequences of public spending. This entry includes a graphic description of what a trillion dollars look like.

Once Again We Rewrite Futures With Dibujamos un Mañana: It hurts to think that a six-year-old girl could prefer the “safety of the street” to her own home because of domestic violence. The car-ing home she is lacking has been supported during the 52nd Movimiento Azteca, which took place last month dedicated to street children.

THE BEST OF RICARDO SALINAS’ BLOG

• 7 •

Grupo Salinas Hosts Members of San Francisco Delegation

Grupo Salinas hosted members of a delegation of the office of the City of San Francisco, during a re-cent visit to Mexico City by Mayor Gavin Newsom.

The California gubernatorial hopeful was in town to discuss environmental issues with President Felipe Calderón and Mexico City Mayor Marcelo Ebrard.

TV Azteca aired an exclusive interview with Mayor Newsom for its national newscasts on Azteca 7, Az-teca 13 and Azteca America in the United States.

San Francisco Mayor Gavin Newsom with hosts and members of Mexico City trip delegation

Grupo Salinas Teams Up With International Center for Journalists to Spread the Word of Caminos de la Libertad para Jóvenes

Grupo Salinas has enlisted the aid of the Wash-ington-based International Center for Journalists (ICFJ) to extend the invitation of the Caminos de la Libertad para Jóvenes multimedia contest to promote freedom.

The contest is open to youths 15-25 years of age to define what walls still need to be torn down to promote free societies. Participations are accept-ed in the areas of video, photography, music, fine arts, written work and the design of a limited edi-tion Converse shoe.

Entries close on September 30, with winners an-nounced on November 8, 2009, coinciding with the 20th anniversary of the fall of the Berlin Wall.

ICFJ will take part on the judging panel for video entries and is promoting participation through it’s ijnet.org website, international journalism organi-zations, Latin American university faculties, as well as through social networks such as Twitter and Facebook.

• 8 •

September, 2009

Unefon Launches Network Marketing Program With Úne-T

Unefon, which revolutionized the Mexican cellular market when it began selling prepaid airtime for a fraction of competitors’ prices, is now pioneer-ing in network marketing with its Úne-T program. Despite Mexico’s strong history of multi-level sales with products such as vitamins, cosmetics and shoes, this is the first of its kind for cellular airtime. To participate, potential sellers need only pur-chase a Unefon handset with a monthly recharge of $300, $500 or $1,000 pesos. After signing up af-filiates to the Úne-T program, and training them to invite more people to their network, users receive monthly commissions deposited into their bank accounts based upon the celullar airtime their net-work generates. All affiliates can percieve commis-ions and for up to six levels, but can establish as many “direct lines” in their first level as possible.

Early success of the program is promising. In the multi-level sales industry, a “boomer” is consid-ered a company who in the first year affiliates 10,000 members. Úne-T, in its first two months prior to its launch, has signed up an estimated 8,000 affiliates. For more information, visit: www.une-t.com.mx

Fundación Azteca Relaunches Website

Fundación Azteca launched an all-new website this month at (www.fundacionazteca.org) with a vanguard design, improved interactivity, ease of navigation and an innovative multi-media section.

The site includes photo galleries, latest news events, videos, video games and options to communicate directly with the staff of Fundación Azteca.

Also included is an all-new section of books that the Fundación has supported or edited. For up-dates on fundraising activities, the page links to micro sites such as www.movimientoazteca.org.

The primary goal of the site is to create a sense of community in electronic spheres that mirrors the communities of Fundación Azteca.

• 9 •

VALUES IN ACTION: Honesty Arturo Longares Patron Administrator of Honestel

Responsibility is essential for the prosperity of any society. This value is the root of Honestel, a hot-line and e-mail address to report any activity that goes against the companies’ code of ethics. The program began 10 years ago to protect the most valuable asset at Grupo Salinas: our employees.

When the project began, Grupo Salinas had about 10,000 employees, or about one fourth of the cur-rent total. Nevertheless, the system was so effec-tive that Ricardo Salinas decided a few years back to have the area report directly to the Chairman’s Office. “At that moment the image of Honestel was completely transformed,” says Arturo, who has been actively involved in the processes of the system since then.

Honestel is a secure medium where any activity that goes against values, assets or the people of Grupo Salinas can be reported. “It works like a fire extinguisher. We all know it’s there, and have to make sure it is used to put out fires.”

Participants have the option of remaining anony-mous with complaints or working discretely with Honestel, where confidentiality is a key part of the success of the program.

“The most important part of the system is to make sure that employees have the confidence to be open with Honestel,” adds Arturo.

www.gruposalinas.com

Contact Information:

Investor Relations, Grupo Salinas Bruno Rangel • (5255) 1720-9167• jrangelk@gruposalinas.com.mx

Public Relations, Grupo Salinas U.S. Nathalie Rayes • (818) 683-4178 • nrayes@gruposalinas.com.mx

Press Relations, Grupo SalinasDaniel McCosh • (5255) 1720-0059 • dmccosh@gruposalinas.com.mx

“GS Update” Publication Info Elena Arceo • (5255) 1720-0060 • mearceo@gruposalinas.com.mx

Grupo Salinas is a group of dynamic, fast growing, and technologically advanced companies focused on creating shareholder value, and improving society through excellence. By making technology available to all levels of society, Grupo Sali-nas foments the development of the countries where it operates.

Editorial CommitteeDaniel McCosh • Bruno Rangel • Elena Arceo • Arturo Longares • Ana Santín • Linda Garcidueñas • Alejandro Vázquez • Carlos Casillas • Mauricio Torres