Information Package

KBXX 97.9fm – The Box :: The City of Houston

presents

6th Annual Hip Hop for HIV

and Sexual Transmitted Diseases

Concert

Hip Hop 4 HIV: The CONCEPTHip Hop 4 HIV: The CONCEPTIn 2012, Gilead Sciences in conjunction with KBXX-FM “97.9 The BOX”, The Houston Department of Health and Human Services and AIDS Foundation Houston will partner to test some 7,500 Houstonians under the aegis of The sixth Annual Hip Hop for HIV Awareness Campaign.

As the nation’s single largest testing initiative, KBXX-FM uses on-air, on-web and on-site events to reach out to its 1.3 Million listeners and provides ourPartner/sponsors the opportunity to be “one-on-one” with 7,500 testingVolunteers. This out reach includes sponsorship exposure, HIV informational messages, sponsor videos on the web PLUS photo/video from local/national recording artists. MTV, BET, Giant Magazine and local TV stations also provide coverage to support this huge community outreach!

The campaign culminates with an exclusive concert for our testing volunteers. All seventy-five thousand (7,500) volunteers (between the ages of 15 and 40) receive an HIV test, HIV education AND the incentive of a free ticket to our exclusive HIP HOP for HIV concert!

In 2010, the concert was held at Reliant Center (one of Houston’s largest convention/event venues on Saturday, July 31st to a ‘sell-out’ crowd of 15,000 bringing huge exposure to our initiative AND our partner/sponsors. In 2011, the event tested over 7500 people making the concert ticket even more in demand!

Hip Hop 4 HIV: Quick FactsHip Hop 4 HIV: Quick Facts

• Event date: July 21st, 2012

• Test Target: 7,500 people

• Timetable: May 4th – July 21st

• Partners: KBXX, City of Houston, Houston Dept. of Health & Human Services, AIDS Foundation Houston, Cricket Wireless, Planned Parenthood Gulf Coast and others.

• Presenting Sponsor

• Supporting Sponsor• Testing Only Sponsor• Interactive Sponsor• Booth / Video Package

Hip Hop 4 HIV: OpportunitiesHip Hop 4 HIV: Opportunities

Let’s team up, test for tickets and take HIV awareness

to the next level in the city of Houston!

FOR MORE INFORMATIONCONTACTCONTACT

MALCOLM X. INNISSAccount Executive

KBXX – 97.9fm

713 300 5884

minniss@radio-one.com