Title page

Create a title page. Type your name, the name of your company, the name of the

report and the name of the client. Include the date the report was delivered to the

client.

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Table of Contents

Executive Summary.......................................................................................................3

1. Introduction.............................................................................................................4

2. Findings of Analysis...............................................................................................5

2.1. Prospects and prosperity in EAC...................................................................5

2.2. Key types of opportunities in EAC................................................................5

3. Summary and recommendations.............................................................................8

References......................................................................................................................8

Appendices.....................................................................................................................8

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Executive Summary

Write an executive summary.

1. An executive summary is a concise description of what the report contains.

2. Copy important sections from the body of the report and paste them into the

executive summary.

3. Include the major findings, analysis and conclusions.

According to Custom Papers, a good executive summary allows the reader to

understand the basic content of the report without reading the report.

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1. Introduction

Include an introduction.

1. Write an introduction that explains the purpose of the report.

2. Outline the basic issues addressed in the report.

3. Include methods and approaches used to analyse the given topic.

4. Include the structure of the report

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2. Findings of Analysis

Provide analysis of the issues. Give each issue a descriptive heading. Use researched

data and statistics. For example,

2.1. Prospects and prosperity in EAC

What the medium to long term prospects for development and prosperity are for these

countries and the region. Your group can use the following framework and model to

complete this part.

1. PESTEL

You only one for EAC or five separate PESTEL for each country

One possible conclusion of your PESTEL analysis may be: There is a

medium to long term prospects for development and prosperity in EAC.

2. Porter’s Five-force Model

You only one for EAC or five separate Porter’s Five-force Model for each

country

One possible conclusion of your Porter’s Five-force Model analysis may be:

Lenovo has competitive advantages to compete with existing and future

competitors in EAC.

2.2. Key types of opportunities in EAC

Show the key types of opportunities that might exist now or in the near future for

Lenovo’s businesses, from an entry into the region. Your group can use the following

framework and model to complete this part.

1. SWOT

2. Entry Mode

i. E.g. set up a factory in Kenya and then distribute products from Kenya into

different countries in EAC.

ii. E.g. direct export because of unstable electricity supply

iii. Different entry mode strategies to be used in different time.

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3. Fishbone diagram

4. Target customers (e.g. B2C, B2B and/or B2G)

5. Generic Strategies to be used (e.g. Cost leadership)

6. Products and Services to be offered to EAC customers

Fishbone diagram

Correlation between investment and control

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Generic Strategies: E.g. Cost leadership

What products to be produced to EAC customers? (e.g. B2C, B2B and/or B2G). Visit

Lenovo’s website to understand what products and services that the company is

currently offering

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3. Summary and recommendations

i. Create a list of recommendations.

ii. Gather all of the recommendations from the analysis sections into one section.

iii. List each recommendation in a concise, easy-to-understand manner. E.g. Quality

Control because of low skills and lack of knowledge of local employees.

References

Show references in Harvard reference style.

Appendices

Show supporting information if required.

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