EXECUTIVE SUMMARY

The purpose of the dissertation was to find out the buyers buying behavior and customer

satisfaction towards Hindustan Times in the city of Muzaffarpur.. The objective of the study was

to understand the buyer’s behavior and satisfaction towards price, quality and availability of

Hindustan Times in Muzaffarpur. The study also intended to find the various buying motives and

the customer’s awareness level and acceptance level of customers and their expectation from

Hindustan Times. The study will help the company to better position their products across

various customer segments and also in creating the awareness about the quality of the companies

various product line through effective advertisement.

The information was collected through a well structured questionnaire by a house hold survey,

the target respondents being anybody who is residing in Muzaffarpur and has use for newspaper..

The research design is descriptive in nature. The sampling technique used was convenience

sampling. The data collected through the questionnaire has been analyzed using statistical tools

such as percentage analysis.  MS Excel has been used to analyze the data.

It was found by analyzing the date that there is strong brand awareness about Hindustan times.

The majority of the customers were found to be men and students at that. Availability of

newspaper in the early morning times has been found to be a major advantage.

The suggestion revolve around the findings and objective of the study the major suggestions

being introduction of value adding services like home delivery by the company itself and Also

added stress on advertisement is suggested to target the customers more effectively.  

 

FACTORS INFLUENCING CONSUMER BUYING BEHA VIOR

This figure represents the major influences on consumer buying decisions. There are intra-

personal, inter-personal and many other environmental variables that affect consumer decision

making process. The inter-personal influences include family, social class, reference group,

cultural and financial status of an individual. The intra-personal variables include motivation,

perception, learning, attitudes and personality of the buyer.  

EVOLUTION OF MARKETING

1. Barter System:

The goods are exchanged against goods, without any other medium of exchange like

money.

2. Production Orientation:

This was the stage where producers, instead of being concerned with the consumer

preferences, concentrating on the mass production of goods for the purpose of profit.

They cared very little about the customers.

3. Sales Orientation:

This stage witness major changes in all the spheres of economic life. The selling activity

becomes the dominating factor without any efforts for the satisfaction of the consumer

needs.

4. Marketing Orientation:

Customers’ importance was realized only as a means of disposing of goods produced.

Competition becomes stiffer. Aggressive advertising, personal selling large scale sales

promotion etc are used as tools to boost sales.

5. Consumer Orientation:

Under this stage only such products are brought forward to the markets which are capable

of satisfying the taste and expatiation of consumer and to satisfy customers.

6. Management Orientation:

The marketing function assumes the managerial role to coordinate all the interacting

businesses with the objectives of planning, promoting and distributing want – satisfying

products and service to the present and potential customers. 

INTRODUCTION TO CONSUMER BUYING BEHAVIOR

Today’s markets are witnessing several changes in character and complexity at an incredible

pace. The last few decades have seen companies operating in a highly competitive environment.

In the present scenario each and every marketing activity revolves around the customers and the

economy is referred to as CONSUMER DRIVEN. It is the focal point of all business activities.

In the earlier stage of economic revolution, consumer had to accept what producer had produced

that is caveat emptor, which means buyer bewares. But today consumer dictates the quality

standers, the specification to the manufacturer to manufacture what they wants and corporate

strategies evolved around the consumer changing to caveat vendor, that is seller beware. Now

the marketing managers have come to a conclusion that the best way to achieve success is to

serve and satisfy the consumer needs.

DEFINITION AND MEANING OF CONSUMER BUYING BEHAVIOR

Consumer buying behavior is define as “ all psychological, social and physical behavior of

potential customer as they become aware of, evaluate, purchase, consume, tell others about the

products  and services”.

Behavior is a minor in which everyone shows his or her image. It is a process of responding to

stimuli. Consumer behavior is to do with the activities of individuals in obtaining and using the

goods and services, it encompasses the decision making process that precedes and determines

purchases. It is the process whereby individuals decide whether, what, when, how and from

whom to purchase goods and services.

A consumer market can be defined as all the individuals and households who buy goods and

services for personal consumptions.

INTRODUCTION TO CONSUMER SATISFACTION

Customer satisfaction, a business term, is a measure of how products and services supplied by a

company meet or surpass customer expectation. It is seen as a key performance indicator within

business and is part of the four perspectives of a Balanced Scorecard.

In a competitive marketplace where businesses compete for customers, customer satisfaction is

seen as a key differentiator and increasingly has become a key element of business strategy.

MEASURING CUSTOMER SATISFACTION:

Organizations are increasingly interested in retaining existing customers while targeting non-

customers; measuring customer satisfaction provides an indication of how successful the

organization is at providing products and/or services to the marketplace.

Customer satisfaction is an ambiguous and abstract concept and the actual manifestation of the

state of satisfaction will vary from person to person and product/service to product/service. The

state of satisfaction depends on a number of both psychological and physical variables which

correlate with satisfaction behaviors such as return and recommend rate. The level of satisfaction

can also vary depending on other options the customer may have and other products against

which the customer can compare the organization's products.

Because satisfaction is basically a psychological state, care should be taken in the effort of

quantitative measurement, although a large quantity of research in this area has recently been

developed. Work done by Berry (Bart Allen) and Brodeur between 1990 and 1998 defined ten

'Quality Values' which influence satisfaction behavior, further expanded by Berry in 2002 and

known as the ten domains of satisfaction. These ten domains of satisfaction include: Quality,

Value, Timeliness, Efficiency, Ease of Access, Environment, Inter-departmental Teamwork,

Front line Service Behaviors, Commitment to the Customer and Innovation. These factors are

emphasized for continuous improvement and organizational change measurement and are most

often utilized to develop the architecture for satisfaction measurement as an integrated model.

Work done by Parasuraman, Zeithaml and Berry (Leonard L) between 1985 and 1988 provides

the basis for the measurement of customer satisfaction with a service by using the gap between

the customer's expectation of performance and their perceived experience of performance. This

provides the measurer with a satisfaction "gap" which is objective and quantitative in nature.

Work done by Cronin and Taylor propose the "confirmation/disconfirmation" theory of

combining the "gap" described by Parasuraman, Zeithaml and Berry as two different measures

(perception and expectation of performance) into a single measurement of performance

according to expectation. According to Garbrand, customer satisfaction equals perception of

performance divided by expectation of performance.

The usual measures of customer satisfaction involve a survey with a set of statements using a

Likert Technique or scale. The customer is asked to evaluate each statement and in term of their

perception and expectation of performance of the organization being measured.

NEED FOR THE STUDY

An understanding of consumer behavior is essential in marketing planning and program. The

study of the consumer behavior will help the marketing managers to shape marketing strategies

suitable to consumers needs. Marketing activities start and ends with the consumers. Today the

competition is intense and the challenge before the marketers is to understand the diversity of

consumer behavior and offer goods and services accordingly. The marketers should also

constantly upgrade the consumers about their products by finding new dimensions.

The need to study consumer behavior is not only concern with what consumer buy? But with a

preview of:

Who buys products/ services?

How do they buy products or services?

Where do they buy them?

When do they buy them?

How often do they buy them?

Why do they buy them?

How often they use them?

Are they satisfied with the product?

These questions will help in understanding better what factors influence the decision making

process of consumers.

The ultimate success for any marketer will depend on how a consumer behaves and whether his/

her behavior is an indication of an acceptance of the products or services offered by the

company. But marketers are faced with the complex task of consumers who are not predictable.

Therefore it becomes very necessary to understand, analyze and evaluate the consumer behavior

and customer satisfaction in a systematic manner and act accordingly for existence.  

AN ORGANISATIONAL STUDY

ON

CONSUMER BEHAVIOUR OF HINDUSTAN TIMES, MUZAFFARPUR

Submitted in Partial Fulfillment of the Requirements of Bangalore University for awarding the degree of

“MASTER OF BUSINESS ADMINISTRATION”

By:

SAKET SINHA

REG. NO: 08SKCM 6080

Under the guidance of: Mr. SANJAY SINHA

EMPOWERING MINDS

ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES,

1st cross, 1st stage, Peenya Industrial Area,

Bangalore-560 058

Session: 2008-2010

DECLARATION:

I hereby submit A DISSERTATION ON CONSUMER BEHAVIOUR OF HINDUSTAN

TIMES, MUZAFFARPUR to the Department of Management, Bangalore University in

partial fulfillment of requirements of MBA Programme. It’s a bonafied work carried by

me under the guidance of Mr SANJAY SINHA

Place:Muzaffarpur (Saket Sinha)

Date:

ACKNOWLEDGEMENT:

The successful completion of any task would be incomplete without complementing

those who made it possible through their guidance, encouragement and co-operation.

I am thankful to Prof. Kiran Reddy, Principal and CEO (AIMS) and Prof.

Ranganathan, Program Director (MBA) for permitting me to carry out this

Organizational study, and also for their kind co-operation.

I express my gratitude to my company guide Mr. SANJAY SINHA for his valuable

guidance, encouragement and assistance to complete the project. I would also like to

acknowledge the contribution of my internal guide MS. GANGAMBIKA DESHNUR for

her full-fledged guidance. My family and friends extended their incredible support in

making the project successful to whom I am grateful.

SAKET SINHA

INDUSTRY PROFILE

A BRIEF HISTORY OF NEWSPAPERS-

The newspaper as we know it today is a product born of necessity, invention, the middle class,

democracy, free enterprise, and professional standards.

Pre-history "newspapers" were one-to-one in nature. The earliest variation on a newspaper was a

daily sheet published in 59 BC in Rome called Acta Diurna (Daily Events), which Julius Caesar

ordered posted throughout the city. The earliest known printed newspaper was in Beijing in 748.

In 1451, Johannes Gütenberg uses a press to print an old German poem, and two years later

prints a 42-line Bible -- the significance being the mass production of print products, ushering in

an era of newspapers, magazines, and books. By 1500, the genesis of a postal system can be seen

in France, while book publishing becomes popular throughout Europe and the first paper mill

can be found (England).

Zeitung (newspaper) is a news report published in Germany in 1502, while Trewe Encountre

becomes the earliest known English-language news sheet in 1513. Germany's Avisa Relation

oder Zeitung, in 1609, is the first regularly published newspaper in Europe. Forty-four years after

the first newspaper in England, the Oxford Gazette is published, utilizing double columns for the

first time; the Oxford/London Gazette is considered the first true newspaper. The first North

American newspaper, Public Occurrences Both Foreign and Domestic, was published in 1690 in

Boston.

The 1700s was a century in which market elements were created that encouraged the

development of daily newspapers: rising literacy, the formation of nation-states, a developing

postal system, the proliferation of urban centers, a rising literary and philosophical tradition

emphasizing democratic involvement in government, and technologies that supported newspaper

production. In short, it was a great news century. The first daily newspaper was The Daily

Courant in London, 1702. In 1754, The Daily Advertiser in London uses the first four-column

format. France's first daily newspaper appears in 1777, Journal de Paris, while the first United

States daily was the Pennsylvania Packet in 1784.

The rise of the middle class transformed newspapers in the 1800s. A penny (US$0.01) buys a

New York newspaper in 1833, opening up the first mass market for newspapers. In 1847, the

telegraph is used as a business tool, transforming far-away stories. In 1873, an illustrated daily

newspaper can be seen in New York. In 1878 the first full-page newspaper advertisements

appear, and in 1880 the first photographs are seen in newspapers, using halftones.

With the basic technical groundwork for the modern newspaper in place by the late 19th century,

the story of newspapers in the 20th century was about professional development and adaptation

to changing consumer and media markets. The story also involved an evolving business model

that rode an ever-growing wave of mass-market advertising. Increased profitability and higher

revenues attracted publicly owned corporations interested in buying newspapers from

descendants of company founders, while simultaneously exposing newspapers to the whims of

cash- and profit-hungry stock markets.

By 2000, newspapers were juggling priorities: fragmentation of news consumption,

fragmentation of advertising investments, the advantages and disadvantages of being a mass

medium, balancing the wants of the marketplace with the company's duty to provide the needs of

the marketplace, a journalistic backlash against industry changes, the sheer physicality of ink-on-

paper production and distribution versus digital distribution, increasing profit pressure

surrounding the core print product, and extension of the company's core brand into other profit

centers.

These are the top five Indian English news papers-

The times of India. The Hindu. Hindustan Times. Deccan Chronicle. The Indian Express.

CIRCULATIONS OF TOP 5 INDIAN ENGLISH NEWSPAPERS

PRINT MEDIA

India offers a promising market for the print media industry. The expected CAGR of 12

per cent up to 2010 is a result of the increasing rate of literacy and thus the increase in the

number of people reading newspapers and magazines. Also, the demand for the latest events in

the country and the world is driving the newspaper industry growth. In 2010, the print media is

expected to reach Rs 19,500 crore from its present value of Rs 10,900 crore.

Current size: Rs 10,900 crore

Projected size by 2010: Rs 19,500 crore

CAGR: 12%

The bright future and the immense scope of the Indian print media have also aroused the

interest of foreign investors and recently the government has opened up the sector to foreign

investment. Foreign media has also shown interest in investing in Indian publications. The

revenues for India's newspaper market are generated from advertising and circulation. India's

growth rate in this segment is poised to be higher than the average rate of growth in the Asia-

Pacific region over the next four years.

Digital printing, new ways of promotion and distribution are the latest trends and content being

the focus of the print media industry. A few leaders in India in this segment are: Times of India

Group, Dainik Jagran, Lok satta, The Hindustan Times and The Hindu.

HISTORY

Hindustan Times was inaugurated by Mahatma Gandhi in 1924. Since then, the newspaper has

established its presence as a newspaper with editorial excellence and integrity. One of India's

leading and most respected English dailies, HT has always prided itself in spotting emerging

trends and reflecting the same through its unmatched editorial prowess. Today, Hindustan

Times-Delhi edition has the unique distinction of being the largest selling single edition English

newspaper in India.

QUICK OVERVIEW OF HISTORY-

September 26, 1924

This date marked the august beginnings of Hindustan Times with Mahatma Gandhi, the Father of the

Nation inaugurating the newspaper.

1927

Hindustan Times, was reborn as Hindustan Times Ltd., a limited liability company.

1936

The Hindi daily Hindustan was launched, which remains the dominant newspaper in the core Hindi belt

of northern India.

1937

Devdas Gandhi was appointed the Managing Editor of the newspaper and remained the managing

editor till his death in 1957.

1942

The Hindustan Times was one of the few newspapers that stopped publishing the newspaper for four

and a half months as it refused to accept the British imposition of censorship on all newspapers.

1947

The year India gained its freedom, was also the year Hindustan Times attained the status of being the

dominant newspaper in Delhi.

1957

The newspaper circulation grew from 58,693 copies to 144,287 in 1970 after KK Birla took over the

mantle from GD Birla.

1960

The Hindi literary magazine Kadambini was launched.

1964

The group started actively targeting the youth of India and launched the Nandan magazine.

1991

At the start of liberalization of India, Hindustan Times moved to becoming an autonomous power center

in a mature democracy.

1999

The Hindustan Times celebrated its platinum anniversary.

2000

With a focus on localization, five new editions for Calcutta, Bhopal, Ranchi, Chandigarh and Jaipur were

launched

2003

The media business of was de-merged and incorporated under HT Media Ltd.

2004

HT Media Ltd was listed as a public company and attracted external funding.

2005

Hindustan Times successfully entered the Mumbai market with a refreshingly new product and content

mix.

2006

Fever 104 FM is launched, in technical collaboration with the Virgin Group. Hindustan was relaunched

re-establishing the company's prominent presence in the regional news space.

2007

Mint, the business paper in partnership with the Wall Street Journal was launched in Delhi and Mumbai.

In the internet space, Hindustantimes.com was relaunched and Livemint.com was introduced.

2008

Firefly e-Ventures, an HT Media Company launched its first portal for job seekers, Shine.com

COMPANY DETAILS

Type - Daily newspaper

Format- Broadsheet

Owner- HT. Media. LTD.

Founded- 1924

Political allegiance- Centrist

Language- English

Headquarters- New Delhi

Website: www.hindustantime .com

Details of the company-

HT Media found its beginning in 1924 when its flagship newspaper, Hindustan Times was

inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown to become one of

India's largest media companies

Produced by an editorial team known for its quality, innovation and

integrity, Hindustan Times (English) and Hindustan (Hindi), have a combined daily circulation

of 2.25 million copies and a readership base of 12.4 million readers to their credit. Both dailies

enjoy a strong brand recognition among readers as well as advertisers

To cater to the large readership base, HT Media operates 19 printing facilities across

India with an installed capacity of 1.5 million copies per hour.

In addition to Hindustan Times and Hindustan, HT Media also publishes a national

business newspaper, Mint. Mint is a one-of-its-kind newspaper in the sense that the company has

an exclusive agreement with the Wall Street Journal to publish Journal-branded news and

information in India. Mint is today the second-largest business newspaper in India with presence

in the key markets of Delhi, Mumbai and Bangalore.

HT Media, through its subsidiary HT Music and Entertainment Company Ltd., has

made its foray into electronic media. Diversifying its ambit of operations, the company in a

consulting partnership with Virgin Radio, has launched the FM radio channel - Fever 104.

Currently available in Delhi and Mumbai, Fever 104 has established a strong presence as being

one of the most vibrant channels on air. In a short span of two years, the channel's rise has been

meteoric considering its position in Delhi as the No. 2 station on the popularity charts

Internet businesses of HT Media, incorporated under Firefly e-ventures, operate

leading web portals Hindustantimes.com and livemint.com in the general and business news

categories respectively. The company has recently launched Shine.com, a job portal which has

received high appreciation from consumers and industry for its innovative design and usability.

HT Media reported FY 2007 annual revenue of $245 million. For the fiscal third

quarter ended March 31, 2007, the company reported a 13% increase in revenue to $82 million

and a 10% increase of profit after tax (PAT) to $9 million from the year-ago quarter.

BOARD OF DIRECTORS -

Chairperson Shobhana Bhartia Directors Roger Greville, K N Memani,

Y C Deveshwar,N K Singh Whole-time Directors Priyavrat Bhartia, Shamit Bhartia

The Board of Directors and Management of HT Media comprises eminent persons

from diverse professional fields, who bring with them vast professional experience

to the company.

A rich mix of veterans in media and top leaders from non-media sectors, from both India and

abroad, HT Media’s Management team reflects the company's desire to be the best by leveraging

diverse strengths. The management team comprises   people from varied verticals such as media,

FMCG, telecom, automobiles, each of whom add fresh perspective to the rich experience of

media industry stalwarts. This rich talent pool is ably assisted by our Global Think Tank.

Chairperson

Mrs. Shobhana Bhartia, who has been associated with the company since its inception, has taken

over as the Chairperson on September 18, 2008. She has spearheaded the company's long-term

vision and strategy. Mrs. Bhartia is in charge of formulating and directing the editorial policies

of the company and has more than 20 years of experience in the newspaper industry.

Mrs. Bhartia is a graduate from Calcutta University and is a recipient of

the Padma Shri Award by the Government of India in 2005. Mrs. Bhartia has received several

other awards, including the Outstanding Business Woman of the Year(2001) by PHD Chamber

of Commerce & Industry, the Global Leader for Tomorrow(1996) by the World Economic

Forum, Davos and the National Press India Award(1992). She has been on the board of Indian

Airlines Limited and on the North Regional Board of the Reserve Bank of India.

Awards

Acknowledged in the industry for best practices and consistent delivery

The true reflection of our undying commitment to quality is the large number of awards and

accolades we have received from industry and customers alike. We not only stole the show at

recent Asia Media Awards 2008, but also qualified for the coveted membership of IFRA INCQC

awarded jointly by NAA (Newspaper association Of America) and IFRA (Europe).

Print

Journalism

Others

Kolkata plant gets SNAP Award - 2008

Lucknow plant gets SNAP Award - 2008

Hindi Hindustan - Greater Noida recieves INCQC Club membership for 2008-10

The goal of the International Newspaper Color Quality Club is to raise day-to-day quality in

reproduction and printing. The quality competition is organised jointly by Ifra (www.ifra.com),

NAA (Newspaper Association of America: www.naa.org) and PANPA (Pacific Area Newspaper

Publishersâ™ Association: www.panpa.org.au). Newspapers that participate with success are

awarded membership for a two-year period in the exclusive club of top-quality titles.

This quality benchmarking competition has been organised at two-year intervals since 1994 and

this time attracted the record number of 198 registrations.

Kolkata plant gets SNAP Award - 2008

Kolkata plant gets SNAP Award in February 2008

The Specifications for Newsprint Advertising Production (SNAP) are designed to improve

reproduction quality for newsprint production and provide guidelines for the exchange of digital

file information. SNAP is intended for advertisers, advertising agencies, publishers, pre-press

managers, material suppliers, commercial and newspaper printers.

Lucknow plant gets SNAP Award - 2008

Lucknow plant gets SNAP Award in March 2008

The Specifications for Newsprint Advertising Production (SNAP) are designed to improve

reproduction quality for newsprint production and provide guidelines for the exchange of digital

file information. SNAP is intended for advertisers, advertising agencies, publishers, pre-press

managers, material suppliers, commercial and newspaper printers.

Sanskriti Award for Journalism

Chitrangada Choudhary, Principal Correspondent - HT Mumbai received the "Sanskriti Award

for Journalism".

This award is intended for journalists who make significant contributions towards any branch of

journalism.  Chitrangada qualified for this award because of her investigative reportage revealing

the bleeding of the state's rural employment guarantee scheme, corruption in Mumbai's slum

rehousing projects, the abuse of children in welfare institutions and the official neglect of historic

cave monuments that resulted in public interest litigations, legislative questions and police

probes.

Ramnath Goenka Excellence in Journalism Awards

Two editorial projects by Hindustan Times won the Ramnath Goenka Excellence in Journalism

Awards 2007-08.

National Special Projects Editor Neelesh Misra and Associate Editor Nagendar Sharma won the

award for reporting `India Invisible’, a nine-part national series on insurgency called “India

Besieged”. From Kashmir to Chattisgarh to Jharkhand to Manipur, Neelesh and Nagendar

separately travelled to 7 states affected by insurgency, trying to drive home one larger theme:

insurgency has become an excuse for misgovernance in India.

Principal Correspondent Sayli Udas Mankikar won the Prakash Kardaley Memorial Award for

Civic Journalism for her two-month series on dwindling number of open spaces in Mumbai.

Sayli’s series focused on how 49 of Mumbai’s open spaces were being lost to private builders,

and 20 of the city’s gymkhanas were denying public access.

K C Kulish International Award

Hindustan Times won K C Kulish International Award for journalistic efforts towards “Human

Development”, instituted by Rajasthan Patrika. This came for a series done on changes in the

Muslim community – “The New Muslim: From masjid to market, a journey”. Neelesh Misra,

Sunita Aron, Samar Halarnkar and Rajeev Mukherjee reported the series

The same jury also recognized two other series of stories by the Hindustan Times for special

mention:

– “India Besieged” by Neelesh Misra & Nagendar Sharma

– “War Torn” by Kuldeep Maan & his team in Chandigarh.

Asia Media Awards 2008

The Asia Media Awards recognizes and rewards excellence among individuals and organizations

in the Asian Region.

And this was the first big one for the Hindustan Times -- Himanshu Vyas won Gold in the

general news category; Satish Bate got silver in sports and Ritesh Uttamchandani received

Judges special recognition award for Best Newspaper Photography and Rajnish Kakade got the

same in the spot news category.

The Statesman award for rural reporting

Pankaj Jaiswal won The Statesman award for rural reporting in 2007 for being the first to report

the Bundelkhand drought and its impact on people of that region.

Hindustantimes.com wins PC World Web Awards for best technology usage for 2nd time

in a row

Hindustantimes.com takes pride in constantly upgrading itself to successfully meet the growing

and evolving demands of its consumers. The site creates synergy between cutting edge

technology, editorial content and of course the most important component the end user. Its path

breaking efforts have been recognized by the web world and the site has bagged PC World Web

Award’s 'Excellence in Technology Usage' award in the News Category for the second time in a

row. According to the jury, “Hindustantimes.com is the best designed news site proving very

relevant for news readers and those who were looking for that extra edge from a news site”. We

need not say more!

PACE gets President’s Pat

If you are a teacher and your students are bored with the way subjects are being taught in school,

especially when they are studying history and not events they can relate to it’ s time perhaps to

join HT’s PACE Programme.

This has been pointed out by the President of India, Dr. A.P.J. Abdul Kalam. The President’s

comments figure on the RashTrapati Bhavan’s official web site, www presidentofindia.nic in in

the children’s Corner carrying Kalam’s answers to questions e-mailed to him by children.

Education Friendly Media award

The Society for Unaided Private Schools of Rajasthan conferred PACE with the Education

Friendly Media award for activities conducted under the aegis of PACE.

Rotary Club of Calcutta honours PACE

The Rotary Club of Calcutta honoured PACE Manager Kolkata for contributions made in the

field of social education

PARTNERS

The success of company’s partnership is a reflection of the joint ideas, goals and commitment to quality

Our path to success has leapt several steps more with successful alliances from the best across

the globe. These partnerships have helped us gain the best practices and technologies used by the

industry leaders and raise our benchmark to the global standards. We would continue to keep our

commitment to our consumers with the best technologies, innovations, products etc from around

the world.

Partners:

Burda  

Redmatch

The Wall Street Journal

Velti

Virgin

Burda

Burda has interests in publishing, radio, event management and the internet. Apart from staging

the largest premium annual digital conference in Europe, Burda also publishes and prints several

hundred magazines including local editions of Elle, Playboy and Focus, and catalogs.  In June

2008, Dr Burda was conferred with the "Hall of Fame 2008" award in Germany by the Manager

magazine earlier this week for his outstanding contribution to the economic, social and political

development of Germany.

Redmatch

Redmatch is a world leader in online recruitment solutions. Using unique Real-Time Job

Matching technology, Redmatch enables recruiters to find and hire the best people, faster and

more cost effectively. Thousands of satisfied users are already using the Redmatch products.

Redmatch provides a variety of products including:

Job portals solutions, newspaper online employment advertising solutions, corporate Applicant

Tracking Systems, staffing companies solutions and more.

The Wall Street Journal

The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE: DJ;

www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall

Street Journal has a print and online circulation of nearly 2.1 million, reaching the nation's top

business and political leaders, as well as investors across the country. Holding 31 Pulitzer Prizes

for outstanding journalism, the Journal seeks to help its readers succeed by providing essential

and relevant information, presented accurately and fairly, from an authoritative and trusted

source. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of

the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that

are part of The Wall Street Journal franchise, with total circulation of 2.7 million, include The

Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at

WSJ.com, the largest paid subscription news site on the Web. In 2006, the Journal was ranked

No. 1 in BtoB's Media Power 50 for the seventh consecutive year.

Velti

Velti’s market-leading mobile marketing technology platform, coupled with its experience in the

mobile advertising industry, enables clients around the world to deliver an extensive range of

highly targeted marketing campaigns. With operations in 25 countries, and a mobile marketing

joint venture with the Interpublic group, a top global holding group of advertising agencies, Velti

has the ability to reach through its platform an estimated 1.4 billion consumers. Velti’s unique

Mobile Marketing and Advertising Platform manages the full cycle of planning, execution and

monitoring of multiple campaigns across differing mobile formats and channels, offering

customers more than 70 mobile marketing and advertising templates, which can be managed

from one user interface.

virgin

One of the most respected brands in Britain - is involved in a variety of businesses including

airlines, trains, finance, soft drinks, mobile phones, holidays, cars, wines, publishing, fashion and

of course Music.  What tie all these businesses together are the values of the brand and the vision

and ambition of its founder Sir Richard Branson.  Virgin Radio went on-air in London at

12.15pm on 30 April 1993 - promising to play classic album tracks and today's best music. It has

since been sold to Ginger Media (which was subsequently bought by SMG plc). Virgin also

currently broadcasts on DAB across England, Scotland and Wales, on digital TV and cable.

Print Works 2008

Print Works a one stop shop for space selling in any of the publications in HT, has remarkably

maintained the tradition of ours as the first Indian media company to have organized this expo,

much to the chagrin of other media houses. Held for five days in April end-May, it fetched huge

ad revenues to the company. The novel concept, undoubtedly, set our company in the league of

top notch organisations which are always in the lookout of avenues to widen their clientele.

Moreover, it took place barely a few months after the media marketing departments of Hindustan

Times, Hindustan and Mint were integrated. It won’t be wrong to say that Print Works reaped the

harvest, seeds of which were sown during this integration. To woo the advertisers, a mega prize

of Volvo S80 will also be given after a lucky draw to be taken place in April 2009.

HT Media Limited is a mammoth player in the print media in India. The extent of its presence is

undisputed in that it is the top leader in the English newspaper market in North India and

occupies second place in the Hindi newspaper market in North India and East India. The group

now intends to further consolidate its already established position as a vibrant and modern media

powerhouse.

Print media

Reporting

Management Editorial

Desk

production

marketing sales HR finance supply chain

IT

Editorial

Chief reporting desk- news editor

Crime report cine report adver.

Page1 Page2 Page3

PRINT-

English- Hindustan Times. Mint. Brunch. Sunday Mega. HT Line.

Hindi- Hindustan. Nandan.

Remix Kadambani.

RADIO-Fever 104 FM.

INTERNET-

With brands like HindustanTimes.com, Livemint, Desimartini and Shine.com, Firefly spearheads

HT Media's foray into the Internet media space.

Firefly e-Ventures Ltd., a 100% HT Media subsidiary, focusses on creating and building brands

and businesses in the Internet media space. Firefly aims to combine HT Media’s 84-year old

legacy as one of India’s largest and most respected names in the media industry, with the

innovation and energy that characterize the Internet space.

Compelling product ideas, creative use of design and intuitive user interface, backed by a

knowledgeable sales force and customer service are the hallmarks of Firefly products. With

brands like Hindustantimes.com, Livemint.com, Desimartini.com and Shine.com in its portfolio,

Firefly promises to be an exciting addition to the HT Media family.

Some internet contact-

HindustanTimes.com

Latest breaking news from India and the world, on current affairs, business, sports, and

entertainment

  Livemint.com

Business news site combining editorial strength and credibility of the business daily Mint with

best-in-class web interface.

  Shine.com

Better careers for better people.

  HT Mobile 54242

SMS, Call, Log - redefining entertainment on the mobile.

DesiMartini.com

Social networking site for people from all over the world to connect to each other.

HT Media Ltd. was founded when its flagship newspaper Hindustan Times was inaugurated. It

is India's second-largest print media company and presently has a daily circulation of 2.25

million copies and a readership base of 14.49 million readers. With 17 printing facilities across

India, it is capable of generating 1.5 million copies per hour.

In the Internet domain, it functions as HindustanTimes.com portal. Its sister publications include

the radio station, Fever 104, formed in collaboration with Virgin Radio; national business

newspaper, Mint, which has been started under an agreement with Wall Street Journal;

Hindustan, a Hindi daily; Nandan, a monthly children's magazine and Kadambani, a monthly

literary magazine.

Mint Launches in Kolkata

Mint, HT Media's business daily in exclusive content partnership with The Wall Street Journal,

is now going national. With the launch of the Kolkata edition on 25 May, the daily now has a

national footprint that includes Delhi, Mumbai, Bangalore, Chandigarh and Pune as well. With

an introductory price of Rs3, Mint will target the key business and policy leaders in the

metropolis, in line with its reader profile nationally.

The launch excitement will culminate on June 19 with a high profile event that debates how the

potential of the East can be unleashed. With panellists that include the Honourable Finance

Minister of West Bengal and Business Leaders from both the Public Sector and the Private

Sector, the event will underscore Mint's commitment to bringing Clarity in Business to issues

that matter.

HT Burda Media Ltd readies to capture market

Joint Venture between HT Media Ltd., India and Burda Druck GmbH

HT Burda Media Ltd. started its Pre-Press operations last year and is now aligned to start its

Printing & Finishing operations at Greater Noida by the end of year 2009.

With the completion of state-of-the-art Print Facility, HT Burda Media Ltd. will be in a position

to capture a substantial share of the commercial printing business in India.

HT Burda Media Ltd. intends to bring International quality standards and services to its

Customers through proven technology of Gravure Printing.

HT Burda Media Ltd. is a Joint Venture between HT Media Ltd., India and Burda Druck

GmbH. Both the partners bring together over 100 years of experience in printing. HT Media Ltd.

is primarily into the business of Newspaper ...

Fever 104 FM conquers Mumbai: No.1 in RAM

Fever 104 FM is the most aggressive radio station with No.2 FM Station in Delhi and Bangalore.

May 11, 2009: India’s youngest and fastest growing FM channel, Fever 104 FM has gained the

No. 1 position in in Mumbai leaving behind all the other FM channels in the city. With a share %

of 16.9% (all people, 12+, Week 17), Fever 104 FM has stamped its authority on the market,

with the second and third players in the market being far behind. Even in terms of TSL, Fever

104 FM has surged ahead with a total time spent listening of 386 minutes, which is only a

validation of Fever’s strong programming content and stickiness.

In Delhi & Bangalore as well, Fever 104 FM has garnered great RAM

results with an overall listenership share of 16.9% in Bangalore and 17% in Delhi.

Hindustan's Special Election Coverage - 'Right Information'

Hindustan, through its in-depth and wide coverage on the General Elections is giving - what’s

probably the only ammunition that one needs to participate in this big event; that ammunition

being - Right Information.

This ‘right information’ is being brought to the readers through Hindustan’s special election

coverage that includes – views of Experts, state-wise analysis, reader viewpoints and

minister report cards. In addition to this, Hindustan, through its association with some of the

leading media brands like Google, Aaj tak and IBN 7 is giving its readers more avenues to

seek in-depth information on their future leaders because we at Hindustan believe that not just

voting but ‘Informed Voting’ will bring the change that India ...

Shine.com crosses 2 million candidates

Within only ten months of its launch in June 2008, Shine.com, India’s newest and most

innovative career portal, has now crossed the 2 million candidate mark.

Shine.com is a product from Firefly eVentures – a 100% subsidiary of HT Media Ltd., focused

on building brands and businesses in the internet space.

Radio

Fever 104 FM is the premium radio station currently operational in the Indian cities of Delhi, Mumbai, Bangalore and Kolkata.

Fever 104 FM - It’s all about the music

Fever 104 FM, owned by HT Media Limited, was formed in technical collaboration with the

Virgin group. The company entered the private FM radio market in the four main cities of Delhi,

Mumbai, Bangalore and Kolkata with the brand Fever 104 FM. Fever 104 FM is a contemporary

hits music station that plays a mix of regional, national and international hits.

Fever 104 FM

Fever 104 FM, a private radio station from HT Media Ltd, is present in the most vibrant and

important markets of India including Delhi-the national capital, Mumbai-the financial nucleus,

Bangalore-the technology hub and Kolkata-the cultural capital. Fever 104 FM has pioneered

format programming in India by offering the latest contemporary regional, national and

international hits. The station stays true to its core brand promise of “It’s all about the music”

with the best quality and maximum quantity of music on-air through its signature property of 40

minutes of non-stop music. Fever 104 has also been a trendsetter in organizing successful

listener-focused promotions.

While Fever 104 FM caters to 18-34 SEC A/B audience, its primary target

audience is the 18-24 year old young adult, who is typically a college-goer or a young

professional. Fever 104 FM has established itself as a discerning, witty, innovative radio station

which seeks to bond with its listeners, through both its on and off-air tone and content.

Fever 104 has also been involved in exciting and innovative concepts like Fever Jam, Music

Election and the Fever 104 Concert with A.R. Rahman, thus well and truly positioning Fever 104

as the brand that’s all about the music.

An organizational structure is a mostly hierarchical concept of subordination of entities that

collaborate and contribute to serve one common aim.

Organizations are a variant of clustered entities. The structure of an organization is usually set up

in many a styles, dependent on their objectives and ambience. The structure of an organization

will determine the modes in which it shall operate and will perform.

Organizational structure allows the expressed allocation of responsibilities for different functions and processes to different entities. Ordinary description of such entities is as branch, site, department, work groups and single people. Contracting of individuals in an organizational structure normally is under timely limited work contracts or work orders or under timely unlimited employment contracts or program orders.

Organization structure

Muzaffarpur Unit (Business)

Unit Head(Business Head-muzaffarpur)

Media marketing Sales HR Finance Supply chain

M. Marketing Head

Production News Print IT

Marketing Operation Ad account

Machine Operation Printing Binding &

maintenance dispatch

Sales Operation Sales acct.

Inventory maintenance Supply Claim &Settlement Waste control

Human Resources Department

The Human Resources Management (HRM) function includes a variety of activities, and key

among them is deciding what staffing needs you have and whether to use independent

contractors or hire employees to fill these needs, recruiting and training the best employees,

ensuring they are high performers, dealing with performance issues, and ensuring your personnel

and management practices conform to various regulations. Activities also include managing your

approach to employee benefits and compensation, employee records and personnel policies.

Usually small businesses (for-profit or nonprofit) have to carry out these activities themselves

because they can't yet afford part- or full-time help. However, they should always ensure that

employees have -- and are aware of -- personnel policies which conform to current regulations.

These policies are often in the form of employee manuals, which all employees have.

 The Human Resources Department is responsible for the administration of a modern

personnel merit system and an effective affirmative action program consistent with applicable

provisions of law.  

 A.    Recruiting and examination of applicants.

    B.    Development of job classifications, including wages and benefits.

    C.    Responsibility for labor relations, union negotiations, and employee relations.

    D.    Maintenance of personnel records.

    E.    Development and implementation of personnel policies, programs, and procedures.

    F.    Implementation and administration of employee development and training programs.

    G.    Provision of staff support to the Personnel Board.

    H.    Management of a City-wide benefits program.

 I.    Administration of City-wide safety, workers' compensation and loss prevention programs.

Shri Dinesh Mittal

VP-Legal, Tax & Company Secretary

HT Media Limited

Policy of company-

HT Media Ltd. is the sole owner of the website http://www.htmedia.in/ (hereinafter "website").

The Policy is applicable to the website. It may also be applicable generally to their other related

websites provided it appears at the footer of the page therein.

Information Collection

Use

The information provided by the company shall be used by them to:

Improve their website and enable them to provide us the most user-friendly experience

which is safe, smooth and customized;

Improve and customize their services, content and other commercial /non - commercial

features on the website;

Send their information on their products, services, special deals, promotions;

Send to us service-related announcements on rare occasions when it is necessary to do

so;

Provide us the opportunity to participate in contests or surveys on our website (If we

participate, they may request certain additional personally identifiable information from

us. Moreover, participation in these surveys or contests is shall be completely voluntary

and therefore shall have a choice whether or not to disclose such additional information);

Provide customer support and the services we request;

Resolve disputes, if any and troubleshooting;

Avoid/check illegal and/or potentially prohibited activities and to enforce Agreements ;

Provide service updates and promotional offers related to their services/products.

Comply with any court judgment / decree / order / directive / legal & government

authority /applicable law;

Investigate potential violations or applicable national & international laws;

Investigate deliberate damage to the website/services or its legitimate operation;

Detect, prevent, or otherwise address security and/or technical issues;

Protect the rights, property or safety of HTML and/or its Directors, employees and the

general public at large.

Changing our Personal Information

Account Protection

Account Protection

Security

Links to Other Sites

Changes in this Privacy Statement

Function of Finance Department-

The Finance Department is responsible for the financial functions and activities of the Council

and for the administration of the Council's fiscal policy. It is also responsible for the financial

activities of the Appalachian Development Corporation.

Some important functions of F.M department-

Preparation of budget, appropriation of accounts, re-appropriations, surrender and savings.

Control of expenditure and ways & means position.

Audit

Treasury administration

Administration of Taxes i.e. Sales Tax, Entertainment Tax, Luxury Tax and Entry Tax etc.

Service Conditions including Freedom Fighters Pensions.

Resource mobilization through loans, Institutional Finance, Small Savings, Credit and

Investment and public debt.

Financial concurrence and advice.

Compilation of Codes, Rules and procedures concerning financial transactions and having

bearing on State finance and their implementation.

Safety and investment of funds from consolidated funds, contingency fund and public accou

HT Media Annual Results 2008 – 09

HT Media Annual Results 2008 - 09

HT Media Limited today announced its financial results for the fourth quarter and year

ended 31 March, 2009. The highlights of the firm’s operational and financial performance

in 2008-09:

Round 1, 2009 released in May 2009.

Hindustan Times maintains its leadership position in Delhi and the national

capital region, while growing by 4% in Mumbai.

Hindustan continues to be the third largest, but fastest growing Hindi daily.

Mint, India's second largest business daily, grows its readership by 25%,

significantly narrowing the gap with the market leader in key markets.

Radio gains traction across stations; becomes No.1 station in Mumbai and

Bengaluru while maintaining its No.2 position in Delhi Job ...

PRODUCTION DEPARTMENT-

Production functions

Printing Machine maint. Operation Binding &

Dispatch.

This department is responsible for the entire manufacturing process, turning raw materials into

finished goods. Under the leadership of a Works or Production Manager it has to:

1. identify the engineering or technical aspects of the production process

2. assess how long it will take to plan production

3. monitor progress, carrying out work studies and inspection

Now look at each of these functions in more detail:

Engineering

1. Determines how product will be made

2. Assesses what technical equipment is needed

3. Checks on standard of raw material

Planning

1. Identifies when production will take place

2. Estimates length of production

3. Ensures raw materials are delivered on time

Controlling

1. Ensures production plan is being followed

2. Maintains quality standards

3. Monitors timescale

The production departments objective is to consistently produce goods to the quality that the

customer expects, on time and in the numbers the business requires.

The production departments produce goods and takes care that they are producing the right

amounts of goods and their production is good for the sale. They also check the quality of the

products. They arrange things and they buy the raw materials for the products. They also take

care that the equipments and the machine are in right order.

Production is the functional area responsible for turning inputs into finished outputs through a

series of production processes. The Production Manager is responsible for making sure that raw

material are provided and made into finished goods effectively. He or she must make sure that

work is carried out smoothly, and must supervise procedures for making work more efficient and

more enjoyable.

For businesses to be competitive, Production and Marketing need to work in an integrated way.

Marketing is concerned with knowing and understanding the requirements of customers, so that

Production can provide the market led products that are required. This also requires excellent

communication systems to be in place

Sales Department-

Sales are responsible for persuading the consumer to purchase the end product, manufactured

through marketing’s research. The Sales Department’s selling strategy could involve mailshots,

travelling sales representatives, telephone sales and devising the sales interview.

A sale is the pinnacle activity involved in selling products or services in return for money or

other compensation. It is an act of completion of a commercial activity.

A sale is completed by the seller, the owner of the goods. It starts with consent (or agreement) to

an acquisition or appropriation or request followed by the passing of title (property or ownership)

in the item and the application and due settlement of a price, the obligation for which arises due

to the seller's requirement to pass ownership, being a price the seller is happy to part with

ownership of or any claim upon the item. The purchaser, though a party to the sale, does not

execute the sale, only the seller does that. To be precise the sale completes prior to the payment

and gives rise to the obligation of payment. If the seller completes the first two above stages

(consent and passing ownership) of the sale prior to settlement of the price the sale is still valid

and gives rise to an obligation to pay.

Some sales techniques are used like,

Direct sales

Agency based sales

Sales through agents

Sales outsourcing

Telemarketing

Door-to-Door

Business-to-Business

Through electronic media

Functions of sales department-

The chief functions of sales management are :

Recruiting and employing salesmen and fixing their compensation and respective

territories.

Training the salesmen in a knowledge of the goods and in methods of selling them.

Supervising and directing the sales activities of the men out in the field, sending them

letters and providing helpful information.

Preparing and furnishing equipment for salesmen in the way of samples, sample cases,

price lists, kits, portfolios, or whatever else may be necessary, depending on the nature of

the business and the product or service sold.

Supervising and checking the expense accounts, route lists, detailed reports and daily

letters of the salesmen.

Determining sales quotas, providing bonuses and prizes, conducting sales contests and

special sales campaigns.

Preparing, or directing the preparation of, sales manuals, or salesmen's handbooks, giving

detailed information about the company, the products, and the sales principles and

methods involved in selling.

Cooperating with the advertising department by helping the salesmen utilize and sell the

company's advertising and aiding them to assist customers to make use of advertising

helps, and by obtaining reports from the field concerning the reaction to the company's

advertising and that of competitors.

Cooperating with the production department in the matter of qualities, quantities,

containers, packages, sizes and seasonal goods, and reporting their reaction on dealers

and consumers.

Making investigations of the products or offering to discover new uses and new appeals

to dealer or consumer.

Conducting, or arranging for, special market surveys and analyses of territories with a

view to discovering new markets for the goods or new methods of developing old

markets.

Marketing Department:

"The perceptions and feelings formed about an organization, its products / services, and its

performance is what is known as its “brand.” The Marketing Department is responsible for

creating meaningful messages through words, ideas, images, and names that deliver upon the

promises / benefits an organization wishes to make with its customers. Furthermore, the

Marketing Department is responsible for ensuring that messages and images are delivered

consistently, by every member of the organization."

Marketing Department should be responsible for-

1. Focus on the Customer

2. Monitor the Competition

3. Own the Brand.

4. Find & Direct Outside Vendors.

5. Create New Ideas.

6. Communicate Internally.

7. Manage a Budget.

8. Understand the ROI.

9. Set the Strategy, Plan the Attack, and Execute

Marketing management is a business discipline which is focused on the practical application of

marketing techniques and the management of a firm's marketing resources and activities.

Marketing managers are often responsible for influencing the level, timing, and composition of

customer demand accepted definition of the term. In part, this is because the role of a marketing

manager can vary significantly based on a business' size, corporate culture, and industry context.

For example, in a large consumer products company, the marketing manager may act as the

overall general manager of his or her assigned product.

From this perspective, the scope of marketing management is quite broad. The implication of

such a definition is that any activity or resource the firm uses to acquire customers and manage

the company's relationships with them is within the purview of marketing management.

HT Marketing Solutions

HT Marketing Solutions has been formed to offer holistic solutions to clients aiming for

a complete and effective connect with the target consumers. HT Marketing Solutions builds a

powerful and appropriate idea for a brand after which  mass media, activation and PR are used to

provide an impactful implementation of the core idea.

SWOT ANALYSIS-

A scan of the internal and external environment is an important part of the strategic planning

process. Environmental factors internal to the firm usually can be classified as strengths (S) or

weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats

The SWOT analysis provides information that is helpful in matching

the firm's resources and capabilities to the competitive environment in which it operates. As

such, it is instrumental in strategy formulation and selection.

POSITIVE NEGATIVE

INTERNAL Strengths Weaknesses

EXTERNAL Opportunities Threats

SWOT ANALISIS OF HT MEDIA LTD.-

STRENGTHS-

Brand image/equity.

Large network.

It is equipped with highly skilled technical employees in the form of experienced and

qualified persons.

Added strength of HT media is its supportive staff in achieving the goals of organization

Top level management is very supportive in experimenting of the organization.

HT media is one of the leading company in the industry.

WEAKNESS-

Due to the large network it is very tuff task to handle it.

Lack of marketing expertise.

Undifferentiated products or services(i.e.in relation to the competitors)

OPPERTUNITIES-

Business expansion with strength & dynamics.

Segmentation in news channels.

Could develop new product.

Local competitors have poor product.

Support core business economies.

THREATS-

Environmental effects would favour larger competitors.

Retention of key staff critical because of big network channel.

Vulnerable to reactive attack by major competitors.

Values & Vision -

Vision-

HT Media strives to be a visionary organization and not an organization with a vision. In our

endeavour to have a shared understanding, alignment and commitment, we have derived our

company’s vision that sets the course and empowers people to take action.

Values-

The values personified by HT Media are:

Courage-

To encourage the ability that meets opposition with skill, competence and fortitude.

Responsibility-

Be accountable for results in line with the company’s objectives, strategies and values

Empowerment-

Support our people and give them the freedom to perform and to provide our readers with

information to influence their environment.

Continuous Self Renewal-

Determination to constantly re-examine and re-invent ourselves for further innovation and

creativity.

Goals of the organization-

HT media-A rich heritage to live up to organizational values are the foundation stone on which

the organization’s image is built. These help the company realize its organizational goals and in

turn transform lives. Their values drives them towards their goals of expansion, diversification

and excellence.

SUGGESTION

It was really a memorable training undergone by me at HT Media ltd., of course as a student of second Year M.B.A. It was really an enthusiastic & unforgettable experience for me.

Here by I conclude by giving certain suggestion:-

The company has to concentrate more on new comers providing with better focused

training, in order to reduce wastage of products in the process.

Company Should be segment in news channel.

The company must concentrate more on exports as there is huge untapped potential in

those regions.

CONCLUSION-

HT Media found its beginning in 1924 when its flagship newspaper, Hindustan Times was

inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown to become one of

India's largest media companies.

Produced by an editorial team known for its quality, innovation and integrity,

Hindustan Times (English) and Hindustan (Hindi), have a combined daily circulation of 2.25

million copies and a readership base of 12.4 million readers to their credit. Both dailies enjoy a

strong brand recognition among readers as well as advertisers.

To cater to the large readership base, HT Media operates 19 printing facilities

across India with an installed capacity of 1.5 million copies per hour.

All the departments were managed very well & there was clear delegation of Authority &

Responsibility, Right & Duties. Due to quality products, smart work of technical team &

joint efforts of management & workers the company has bright future.

Since last some year’s company has been developed more and more. The

company gets excellence service and support from its expertise managerial group and the

company holds excellent industrial relation.

ANNEXURE-1

QUESTIONNAIRE

I am a MBA student of Acharya Institute of management & sciences, Bangalore doing a

dissertation, which titled as “A study on consumer buying behavior of Hindustan Times in

Muzaffarpur”. Your feedback will be of immense benefit to me. This information will be used

only for academic purpose. Kindly co-operate.

PART – A

1. Name  : ________________________________________________

2. Age              : ________________________________________________

 

3. Gender  :  Male   Female

4. Marital status :  Married  Unmarried

5. Address  : ________________________________________________                        ________________________________________________

6. Telephone / Mobile : ________________________________________________

7. E – mail ID  : ________________________________________________

8. Qualification : ________________________________________________

9. Occupation  :  Employed   Unemployed

                         Business    Others, specify___

1. Monthly Income (Rs.)

   0 – 10,000    10,000 – 20,000   20,000 – 30,000 30,000 – 40,000

  More than 40,000 

PART – B

1. Do you read Hindi Newspaper? 

         Yes     

2. Which Hindi newspaper do you prefer?

       Hindustan  Danikjagran   Aaj  Other

3. How have you come to know about HindustanTimes & its product lines?

       Hoarding/Posters    Television    Word of mouth  

4. From whom do you purchase Hindustan Times & its product line?

       Door delivery   Near by shop    

5. Which is the best page you like in Hindustan Times?

  Global page     Local page        Political page ditorial page

       Economic / Business page         Sports page

6. Are you satisfied with other media services?

       yes    no           

7. End use of Newspaper?       Local information  Employment information

  Product information  Political information     International information     

8. Which page you Read first?

      Front page   Global page       Local page Economic page     Sports page

9. How do you rate the overall quality of Hindustan Times?

       Excellent      Good  Average            Below average  

10. Are you satisfied with the products of Hindustan Times and its product lines?

           Highly satisfied    Satisfied need to be improved             Poor 

If unsatisfied give reason

11. Do you have any suggestion for the improvement of Hindustan Times & its product

line?                     

ANNEXURE-2

FINANCIAL RESULTS

The highlights of performance of your Company during the financial year ended on 31st March, 2009 are as follows:

(Rs. in Crore)

PARTICULARS 2008-09 2007-08

Total Income 1357.77 1226.92Profit before Interest, Depreciation, Tax &Exceptional Items

220.02 263.63

Interest 31.69 17.73

Profit before Depreciation, Tax &Exceptional Items

188.33 245.90

Depreciation 55.01 44.67Profit before Tax & Exceptional Items

133.32 201.23

Exceptional Items 18.82 -Profit before Tax 114.50 201.23Provision for Taxes 3.45 51.28Deferred Tax Charge 25.82 5.40Profit after Tax 85.23 144.55Balance from previous years broughtforward (Net of adjustment)

251.31 128.72

Amount available for appropriation 336.54 273.27Appropriations -• Transfer to General Reserve• Proposed Dividend on Equity Shares• Tax on Dividend Distribution

5.007.051.20

11.009.371.59

Balance carried forward to 323.29 251.31

Balance sheet

Websites:

http://www.htmedia.in

http://www.hindustantimes.com

Other sources:

Information provided by the employees. Newspaper. Magazine.