HIGHLIGHTSN E W S & I N F O R M AT I O N F O R S OT H E BY ’S I N T E R N AT I O N A L R E A LT Y ® P R O F E S S I O N A L S | J U LY 7, 2 0 1 5

FEATURED ABOVE: Beverly Hills, California | $39,500,000 USD | Prop ID#F2996C

NOW PLAYING — VIDEO AS THE ESSENTIAL ELEMENT OF YOUR PROPERTY

Over the past few years you may have read that video is quickly becoming the primary method of presenting and consuming content on the web. Unsurprisingly, that time has already arrived. In 2014, consumer internet video traffic accounted for 64% of all consumer internet traffic (see source).

The reason for this is self-evident – the ease at which the user can consume content is unmatched. As an application for portraying real estate, the experience of video viewing brings a level of realism that is palpably closer to actually being there.

The new sir.com, as well as all affiliate websites on the cascading platform, feature video as the single most prominent content element. As consumer expectations for video content continues to grow, the Sotheby’s International Realty® brand will stay at the forefront of the industry, enabling our affiliates to present their tremendous properties in the most inimitable ways imaginable.

©MMXV Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned And Operated.

N E W S & I N FO R M AT I O N FO R S OT H E BY ’S I N T E R N AT I O N A L R E A LT Y ® P R O F E S S I O N A L S | J U LY 7, 2 0 1 5

VIDEO & CREATION MARKETPLACE RECOMMENDATIONSWith the launch of the new sir.com, the creation of high production value property video has never been more essential. For affiliates looking to move forward with local filmmakers, we have produced a guide to assist you in this process. Click here to access recommendations.

SIR.COM STYLE GUIDEYour videos are the first impressions consumers have of the Sotheby’s International Realty® brand. It is imperative that they meet or exceed the required quality standards. To help you with this, please refer to our STYLE GUIDE, which was issued last year and designed to help you in this endeavor.

N E W S & I N FO R M AT I O N FO R S OT H E BY ’S I N T E R N AT I O N A L R E A LT Y ® P R O F E S S I O N A L S | J U LY 7, 2 0 1 5

SPOTLIGHT LENIHAN SOTHEBY'S INTERNATIONAL REALTYAs the Sotheby’s International Realty® brand continues to push video to the forefront of our marketing efforts, Lenihan Sotheby’s International Realty, located in Lousiville, Kentucky, was faced with a challenge.

"Do we provide video as a free service to our agents, or do we leave it up to them to find, schedule and work with freelance videographers? Another issue was whether to do property videos on every new listing, or just over a certain price point.”

Here is what they came up with:

"We looked at our photography budget, and realized that we had some wiggle room to bring photography (and now videography) in-house. We had a hard time finding someone that did both well. We got a lot of resumes from people that had either worked for TV stations for years but had never touched an SLR, or wedding photographers that had no videography or real estate photography experience. It can be tricky finding someone with experience in still photography and video.

We provide videos on homes that are listed above $500,000 which makes sense for our marketplace. If the property is truly unique or is on several acres, we will shoot aerial videography (and photos) from our quadcopter that's equipped with a GoPro.

Without question, our agents are winning listings because of our high quality photography and elegant videos. Our agents love sharing their listing videos on Facebook, and we're always amazed at the number of views that we are seeing across Wellcomemat, Facebook and YouTube. We get several hundred views on most of our videos, with some of them having thousands of views.”

To see more of the videos produced by Lenihan Sotheby’s International Realty, visit:  lenihansothebysrealty.com/videos

N E W S & I N FO R M AT I O N FO R S OT H E BY ’S I N T E R N AT I O N A L R E A LT Y ® P R O F E S S I O N A L S | J U LY 7, 2 0 1 5

SOTHEBY’S INTERNATIONAL REALTY® & WELLCOMEMATAs the leading real estate video platform, all video content from the Sotheby’s International Realty® brand is hosted and distributed through WellcomeMat. This integration is most evident in the video content contained within sir.com. As part of this partnership, all affiliates who purchase the WellcomeMat system (at a pre-negotatied rate, exclusive to our network) will have additional control over their video content on sir.com. These sir.com benefits include:

• Instantly control your video thumbnail image, as displayed on the sir.com property page

• Upload revised variations of your videos, which will be visible publicly within minutes

• A robust analytics platform, breaking down views by website and geographic location

• … and much more

Click here to read more about the Sotheby’s International Realty & WellcomeMat partnership.

GLOBAL MEDIA VIDEO EXPOSURE OPPORTUNITIESAs you create property videos, it is valuable to know where that video will ultimately be seen. By submitting your property video to listing.exposure@sothebysrealty.com, you automatically receive placement on the brand’s Wellcomemat channel and the brand’s YouTube channel. Our YouTube channel has over 25,000 subscribers, making it the most followed real estate video channel on the entire site. In addition to this exposure, videos are considered for strategic positions within our global media plan:

• Architectural Digest Sitewide Video Interstitial• Bloomberg Video Pre Roll (Mobile) and 30 Sec Pre Roll • Dwell Video Pre Roll• NY Times Great Homes Slideshow• WSJ Full Length Videos Extraordinary Content Module, Custom

Video Center and Pre Roll on Global WSJ Video center• Mansion Global Video Pre Roll• Social Video of the week – reaching over 225,000 followers

worldwide through Facebook, Twitter, Google+ and the Extraordinary Living Blog

Sotheby’s International Realty® 175 Park Avenue Madison, NJ 07940

marketing@sothebysrealty.com sir.com