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Confidential ©2019 VMware, Inc. High Performance Teams Pamela Cass Vice President, Marketing, VMware

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Page 1: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc.

High Performance Teams

Pamela Cass

Vice President, Marketing, VMware

Page 2: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc. 22

Borderless

InnovationOutcomes Driven Culture

Technology

Inclusionand The Community I support

Technology that makes an Impact

Page 3: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc.

Page 4: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc.

What Makes Extraordinary Teams?

Page 5: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc. 5Confidential │ ©2018 VMware, Inc.

Talent is Changing

Page 6: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc.

Life Experiences

Giving Back

Upskilling

Empowerment

Page 7: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc. 77Confidential │ ©2018 VMware, Inc.

The Workplace is Changing

Page 8: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc. 8

*Source: IDC Survey

80BN+devices by 2025

Page 9: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc. 9Confidential │ ©2018 VMware, Inc. 9

Marketers need to lead the way

Page 10: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc. 10

Page 11: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc. 11

Increase Impact

Reduce Friction & Inefficiencies

Accelerate the Customer Journey

Improve Alignment

11Confidential │ ©2018 VMware, Inc.

Page 12: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc.

Diverse and Inclusive Teams Drive Better Business Results

Page 13: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc. 13

Diverse Companies Outperform

15%

Gender Diverse Company Performance

35%

Ethnically Diverse Company Performance

Source: McKinsey “Diversity Matters” (2015)

Performance Perspective

Page 14: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc. 14Confidential │ ©2018 VMware, Inc. 14

People join communities, not companies

Page 15: High Performance Teams - B2B Marketing Leaders Forum APAC · 2019-05-24 · High Performance Teams Pamela Cass Vice President, Marketing, VMware. Confidential │ ©2019 VMware, Inc

Confidential │ ©2019 VMware, Inc. 1515Confidential │ ©2018 VMware, Inc.

Attract and Retain

Diverse Talent

Enable Flexible Working

Environments

Leverage Technology to Support

Transformation