high context vs low context !

13
Are you aware of the big difference?

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Page 1: High context vs low context !

Are you aware of the big difference?

Page 2: High context vs low context !

ANADOLU UNIVERSITY

Ceyda Kaya Sezin Sap

Göker Harmanlı

Page 3: High context vs low context !

High Context Low Context

Page 4: High context vs low context !

• Contents• Association

• Relation-centered Task –centered

Attention to group process Attention to the goal

Social structure-centralized Social structure-decentralized

Interaction

Non-verbal Verbal

Implicit Explicit

Indirect Direct

High Context Low Context

Page 5: High context vs low context !

High Context Low Context

Association Relation centered Task centered

Page 6: High context vs low context !

High Context Low Context

Association Attention to group process Attention to goal

Page 7: High context vs low context !

High Context Low Context

Association Social structure - centeralized Social structure-decenteralized

Page 8: High context vs low context !

High Context Low Context

Interaction Nonverbal Verbal

Page 9: High context vs low context !

High Context Low Context

Interaction Implicit Explicit

Page 10: High context vs low context !

High Context Low Context

Interaction Indirect Direct

Page 11: High context vs low context !

High Context Low Context

Countries Japan U.S.A. China German Korea Scandinavian Arabic Countries North America Latin America Swiss

France England

Page 12: High context vs low context !

High Context Low Context

Conclusion

In conclusion, Association and interaction are the key differences

between Low and High Context Culture !

Page 13: High context vs low context !

Are you aware of the big difference?

High context culture

Low context culture