online, ur different

CREATIVITY ONLINE

online, ur different HELLO THEREonline, ur different

WHO ARE WE?

WHAT DO WE DO?

Creatively engage consumers online. We reach consumers wherever they are across the web, helping companies build a brand connect with their audience.

We’re a bunch with an open mind and a love for the interactive medium who like to poke around to answer the question ‘What else can we do online?’. We’re also known as an interactive agency focused on building creatively led engaging platforms online for consumer and brand interaction.

online, ur different HELLO THEREonline, ur different

WHY DO WE DO IT?

WHAT’S NEXT?

Go deeper, discover more. Keep evolving with the medium. A consumer is not just a consumer, he's family. It’s with this belief that we look to build an affinity with him.

We've been brought up in digital. It's our world, it's what we're passionate about. This is where we live, thrive and evolve.

online, ur different INDIA ONLINEonline, ur different

Source: IAMAI, Internet Governance Forum; BCG Report

India, already ranked 3rd in the world in terms of number of people online is fast becoming an online nation. So if the people of the country are online, where should your brand be?

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50,000,000

100,000,000

150,000,000

200,000,000

250,000,0002

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6

20

07

20

08

20

09

20

10

20

15

Internet Penetration in India

Projected Penetration

81

online, ur different OUR SIMPLE APPROACHonline, ur different

CONSUMERS BRANDS

creative

engagements

online

that’s

us

simplicity overlying complexity

We’re about creating experiences. A brand is not a product online, it’s another being. For a brand, coming online is like your first day at school. You’ll have to make friends. We help you make friends online by building positive interactions with your consumer.

Finding the perfect mix of creative and functionality to engage consumers online. We believe a brand interaction for a consumer has to be interesting yet relevant, with respect to the product/service offered and its role in the consumer’s life.

online, ur different SERVICES

development

website design & development

viral marketing

online, ur different

gamesrich media

e-mail

applications

social media

brandingconsultation

online, ur different

Prabhat Bhatnagar – Creative Daddy

An experienced Industry veteran, Prabhat is the recipient of numerous awards and is known for his path breaking work in the digital space, especially in the area of viral marketing.

In his previous role, Prabhat was the Creative Director at Webchutney Studio.

THERE’S NO ‘I’ IN TEAM

“Coming together is a beginning. Keeping together is progress. Working together is success.

- Henry Ford

online, ur different THERE’S NO ‘I’ IN TEAM

Laven Chauhan– Creative Daddy part II

With many a successful viral marketing campaigns to his credit, Laven is a master of flash whose experiments with creativity have garnered him awards all around. At digiVaasi, Laven overlooks all that is creative.

Ashima Bawa – Art Director

Design Diva. Ashima has worked for a host of clients ranging from HBO to MakeMyTrip to HP. She’s a seasoned professional who believes in the power of design and the impact it makes on user experience, a thought she ensures her team carries forward into each project.

Ashima was previously Art Director at Webchutney Studio and holds a degree in Bachelor of Arts from the Delhi College of Arts.

online, ur different THERE’S NO ‘I’ IN TEAM

Rajat Sachdeva – Business Brigadier

Having worked in a creative capacity as well an account manager in the past, Rajat has added many feathers to his hat. In his current role, Rajathandles business development and strategy at digiVaasi.

Rajat holds an honours degree in Computer Science from Hans Raj College

Rahul Bahuguna – Technocrat

Rahul is the jack of all, master of some. Technology that forms the backbone of our online initiatives being his specialty. At digiVaasi, Rahul is the technology supervisor who ensures that every project we deliver is user friendly and spec’tech’ular.

Rahul has numerous years of startup experience in his past stints. In his last role, Rahulwas working with India’s largest social network, iBibo.

online, ur different THERE’S NO ‘I’ IN TEAM

Abhishek Prasad – Word-a-holic

Can cunningly crafted copy capture consumers and create captivating campaigns? Certainly, it can! (Yup, that’s all written by Abhishek)

Abhishek used to be an engineer by profession. But ‘profession’ was too big a word for him. So here he is, following a smaller word – his passion.

online, ur different CURRENT WORK

AIRCEL

When we found out there were only 1411 Tigers left in India, we knew we had to partner Aircel in this noble cause to Save Our Tigers.

Leading the entire online initiative from strategy to conceptualization to execution, we’ve seen tremendous support, whether on the website, Stripeythe Cub’s facebook page, Stripey’s blog or SaveOurTiger’s twitter interactions.

RESULT

Within the first 15 days, 1,550,000+ views on the website. 154,000+ registered supporters. 150,000+ Facebook Fans.

VIEW SITE>> FACEBOOK>> TWITTER>>

online, ur different CURRENT WORK

TOPPER-HORLICKS

Exam season is when Topperlearning.com sees a surge in its traffic. Horlicks sees to present itself as a perfect drink during exam time.

In an amalgamation of both, we introduced Horlick’s Examskool, where students encounter a pleasant, inviting environment but under all the fun and games can also take serious tests to help them prepare for the upcoming exams.

This year, we launched the improved version of the Horlicks Examskool

VIEW THE WORK >>

online, ur different CURRENT WORK

HAPPYDENT

When darkness fills the world…always know, there will be light at the end of the tunnel. And in this case, a splash as well. To bring Happydent Wave online, we knew we needed something or someone super(hero?)… Say hello to Shineshah!

An interactive game preceded by an equally entertaining story. There’s a new hero to light the way!

RESULT

500,000+ views and a Silver Abby winner at the GoaFest 2011. Shine on!

VIEW THE WORK >>

online, ur different CURRENT WORK

PEPSI – CHANGE THE GAME

The game of cricket has changed leaps and bounds in the last decade and as Pepsi celebrated this with their Change the Game campaign, we partnered them to say, if the game has changed, why shouldn’t the fan partricipation?

The culmination was some of the craziest cheering you’ve ever seen: - Pepsi Mega Wave: An attempt to create the biggest Mexican wave online and inviting users to join.- Desktop Dancer: An app which lets you and your friends dance on each other’s desktops for every 4 and 6!

VIEW THE WORK >>

online, ur different CURRENT WORK

MAKEMYTRIP

To promote its weekend breakaways, MMT wanted to carry forward its OffisialAtyachaar campaign online.

We brought the concept alive online through a creative microsite which lets victims of Offisial Atyachaar let loose and let off some steam.

RESULT

Offisial success! With talk all around and a spillover of 25000+ fans on facebook. MMT now expanding the online campaign.

VIEW THE WORK >>www.offisialatyachaar.com

online, ur different CURRENT WORK

7UP

With it’s new ‘mood ko do lemon ka lift’ campaign, 7up wanted to know how they could carry the brand onto the online space.

We developed an interactive website which lets the user explore the site according to his mood. A flash driven website with different sections to suit different moods.

RESULT

Over 130,000 visits to the website within 3 weeks.

online, ur different CURRENT WORK

For a perfect brand integration for their Happydent “Sparkling Teeth” chewing gum, we suggested an Earth Hour campaign for Happydent urging people to switch off their lights.

Through a creative innovation across media properties, we drove the message home with a bang!

PERFETTI – HAPPY DENT

RESULT

0.67% CTR against the industry average of 0.2%. Sprakling smiles all around.

VIEW THE WORK >>www.tiny.cc/afaqs

online, ur different CURRENT WORK

YAHOO RICH MEDIA

Yahoo and 7up together wanted to spread the “Mood ko do lemon ka lift” message using the Yahoo property innovatively.

We conceptualized a property specific idea which interacts with the entire Yahoo homepage to showcase the moods we had to offer.

RESULT

CTR rate of 0.5% against the industry average of .2%. The client cried. We did too.

VIEW THE WORK >>www.tiny.cc/7up

online, ur different BRANDS ‘R’ US

BRANDS digiVaasi

HAS WORKED ON

online, ur different

type: bd@digivaasi.comtalk: 9811559890 / 9811207277travel: 12,Hauz Khas Village, 2nd

Floor, New Delhi - 16

CONTACT US

online, ur different