Rick%Friendman%

Fran%Kaufman%

Melissa%Grobmyer%

Janet%Hobby%

September(14(–(16,(2012(marks(Houston(Fine(Art(Fair’s((HFAF)(return(for( a( second( year.% Last% September,% 10,000% patrons% visited% HFAF%

exploring%art% from%over%90%galleries%and%cultural% institutions.%This%year,%

HFAF%welcomes%Houston%based%MKG%Art%Management%who% is%working%

to%make%HFAF%2012%into%a%major%US%art%fair%in%one%of%the%most%exciting,%

sophisticated,%and%fastest%growing%art%centers%in%the%country.%%

%

HFAF%takes%place%in%a%city%that%is%home%to%over%150%museums%and%worldM

class% cultural% institutions,% and% that% possesses% a% vital% and% burgeoning%

creative% economy.% % Positioned% at% the% gateway% to% Mexico% and% South%

America,% Houston’s% vibrant% cultural% scene% reflects% the% city’s%

internationalism.% HFAF% will% build% on% the% bedrock% of% Houston’s% solid%

economy%a%natural%sophistication.%As%the%fourth%largest%city%in%the%United%

States,% with% a% culturally% diverse,% young,% and% growing% population,%

Houston% was% just% named% by% Forbes% Magazine% as% having% the% fastest%

growing%numbers%of%millionaires%in%the%USA%for%number%of%millionaires%in%

the%USA%for%the%second%consecutive%year.%%

%

For% the% 2012% edition,% HFAF% is% moving% to% the% newer,% more% modern,%

Reliant% Center.% % This% venue%will% allow% for% a%more% varied% programming%

schedule,% including% exclusive% VIP% programs,% glamorous% patron% events,%

engaging% discussion% panels,% tours% of% private% and% public% art% collections,%

and%more%great%art%from%around%the%world.%%

%

The% VIP% gala% preview% will% be% held% on% September% 13,% and% will% again%

benefit%The%Core%Program%at%the%Museum%of%Fine%Arts,%Houston%(MFAH)%

Glassell% School% of% Art.% The% Core% Program% has% awarded% residence%

fellowships% and% cultivated% the% early% careers% of% many% artists% who% now%

enjoy% international% recognition,% such% as% Trenton% Doyle% Hancock,%

Mequitta% Ahuja,% Julie%Mehretu,% Shahzia% Sikander,% Todd%Herbert,% Leslie%

Hewitt,% William% Cordova,% Leandro% Elrich,% Jose% Lerma,% and% Demetrius%

Oliver.% HFAF% is% please% to% continue% supporting% this% important% art%

incubator.%%

(((

HFAF% has% the% full% support% of% the% Houston% art% community.% As% part% of%HFAF% ARTWEEK,% a% week% long% event% leading% up% to% the% fair,% we%will% be%partnering% with% museums% and% nonMprofits% throughout% Texas,% the%Southwest%region,%and%beyond,%to%attract%collectors’%groups%and%to%host%special% events% at% the% fair.% Our% event% list% is% growing,% and%we%will% offer%programming% that%will% feature% important% curators%and% thought% leaders%from% throughout% the%world.% Furthermore,%we% are% very% happy%with% the%continued%support%of%The%Museum%of%Fine%Arts,%Houston.%Gary%Tinterow,%recently%of%the%Metropolitan%Museum%of%Art%and%the%new%director%of%the%MFAH,%will%be%in%attendance%and%involved%personally.%%%Fran% Kaufman,% the% director% of% last% year’s% fair,% will% return% as% creative%advisor.%This%year,%we%will%continue%our%focus%on%creating%a%high%caliber,%vetted% fair% utilizing% our% outstanding% sales% and% PR% team.%Our% colleague%Mark%Drucker% is% the% Senior%Director%of% Sales% at%Hamptons% Expo%Group%and%is%dedicatedly%working%with%us%to%make%HFAF%an%extraordinary%and%unique%fair%in%an%increasingly%crowded%field.%%%We% invite% you% to% join%us% this% year.% Included% in% this%packet% is%press%and%information,%and%forms%regarding%HFAF%2012.%%%We% look% forward% to% another% exciting% event,% and% hope% you% will%participate%in%making%HFAF%2012%extraordinary.%%

!!!!!

!!!!!!!Houston'Fine'Art'Fair'invites'you'to'be'among'the'corporations' and' individuals' that' benefit' from' its'2012' season.' In' its' inaugural' year,' 2011,' the' fair'generated'millions' of' dollars' in' total' art' sales,'with'individual' sales' ranging' between' $4,000' and'$900,000.' Attended' by' over' 10,000' people,' the'Houston'Fine'Art'Fair'provides'a'unique'platform'for'sponsors' to' both' support' Houston’s' cultural'endeavors' while' also' gaining' exposure' to' our'sophisticated'audience.'''

Presenting'Sponsor/''''''Naming'Rights''''$40,000'

As' presenting' sponsor,' your' corporation' will' be'associated'with'all'aspects'of'Houston'Fine'Art'Fair.'Our' pinnacle' sponsorship' offers' exclusivity' and'inclusion'in'our'national'media'campaign.'''

1. Sponsorship' and' designation' with' Houston' Fine' Art'Fair'in'all'media'–'“Houston'Fine'Art'Fair'presented'by'xxx”'–'print,'web,'outdoor,' radio,'TV'and'all'collateral'materials.'Total'impressions'will'exceed'6'million'

2. Sponsorship'designation'in'all'pre'and'post'event'press'coverage.''

3. 2' page' advertisement' in' show' catalogue.' Total' reach'will'exceed'15,000.'

4. Rights' to'distribute'promotional'materials'at'entrance'and'conduct'onTsite'promotion'

5. Docent'led'tour'of'fair'for'up'to'15'clients.''6. Logo'on'all'printed'pieces,'including'opening'VIP'pass.''7. Prominent'onTsite'signage.''8. Host' Private' reception' in' the'VIP' lounge' for' up' to' 50'

people.''9. Unlimited'day'passes'for'clients'and'employees.'10. 200' VIP' passes,' including' admission' to' opening' night'

and'access'to'private'VIP'events.''''

'

'Houston'Fine'Art' Fair’s' audience' is' varied.' From'the'casual'art'enthusiast'to'some'of'the'nation’s'most'respected'collectors,'the'fair'attracts'from'a'cross'section'of'Houston’s'diverse'population.'''''''

''

''''Gold'Sponsor'$20,000''

1. Logo' and' designation' in' all' promotional' and'collateral'materials,'such'as'tickets,'invitations,'etc.'total'impressions'will'exceed'100,000.''

2. Logo'on'select'print'advertising.''3. FullTpage' advertisement' in' catalogue;' inclusion' on'

sponsor'recognition'page'in'catalog.''4. Sponsor'table'at'the'fair'to'promote'your'company.''5. Docent'led'tour'of'the'fair'for'up'to'15'clients.''6. Host'a'private'reception'for'clients'in'VIP'lounge'for'

up'to'50'people.''7. Exclusivity' in' your' product' category' and' rights' of'

first'refusal'for'2013.''8. Receive' 100' VIP' passes' (includes' admission' to' all'

days'including'the'opening'gala),'and'150'singleTday'passes.''

'''''

'!!!!!

2012$'SPONSORSHIP'

OPPORTUNITIES'September'14'–'16,'2012'''Reliant'Center,'Houston'TX'

See'Page'2'for'Additional'Sponsorship'Opportunities'

!!

Participating'Sponsor'$10,000''''''

1. Logo' and' designation' in' appropriate' print' ads,'website' and' collateral' material.' Total'impressions'exceed'50,000.''

2. Sponsor'table'at'fair'to'promote'company.''3. Full' page' advertisement' in' catalogue;' inclusion'

in' sponsor' recognition' page' of' catalog.' Total'reach'to'exceed'15,000.'

4. Name'on'VIP'program'materials.''5. 50'VIP'passes'(includes'admission'for'2'days,'all'

days' including' opening' –' value' of' $150' per'ticket),' and' 75' one' –' day' passes' (value' of' $20'per'ticket).'''Event'Sponsorship'$5,000'

Option' to' sponsor'one'of' three'key'events'surrounding'Houston'Fine'Art'Fair.'''

VIP$Glassell$Brunch.''• Saturday,' September' 15th,' at' the' Glassell'

School.' VIP' fair' patrons' join' curators,' art'critics,' and' collectors' at' a' brunch' before' the'fair.''

• Hosted' by' The' Glassell' School' of' Art,' Judy'Nyquist'and'Lee'Ellis.'''

Art$Car$Tailgate$Party$$Saturday,'September'15th$$• Gourmet'Food'Trucks.'• Artist'Performance.''• Dealers'and'art'fair'patrons'continue'to'enjoy'

the'art'fair'after'it'closes.'''

The$ Core$ Factor$ Exhibition$ $ September' 13th' ' –'16th$$

• Exhibition' of' art' work' by' Internationally'recognized'graduates'of' the'Core'Program'at'the'Glassell'School'of'Art.''

• Curated' by' Victoria' Lightman' and' Brad'Bucher.''

''

'Event'Sponsorship''''''''Benefits'

1. Logo' and' designation' indicating' you' status' in'show' catalog' and' on' Houston' Fine' Art' Fair'Website.''

2. Full'page'advertisement'in'catalogue.'Total'reach'will'exceed'15,000.''

3. 20' VIP' passes' (admission' to' all' days' including'opening' gala' –' value' $150' per' ticket),' and' 10'singleTday'passes'(value'of'$20'per'ticket).''

''''

2012'Sponsorship'Opportunities!!continued'

'To' discuss' how' HFAF' can' work'for' you,' including' customized'sponsorship'programs,'contact:'''Melissa'Kepke'Grobmyer'HFAF'Show'Advisor'mkg@mkgart.com''''''''''''t:'713.526.4146''Janet'Hobby'HFAF'Show'Advisor'jmh@mkgart.com' '''''''t:713.526.4146''Rick'Friedman'HFAF'Founder'and'Director'rick@hegshows.com' '''''''t:'631.283.5505'

(((Advisory(Panel (Brad%&%Leslie%Bucher%Jereann%Chaney%Alison%de%Lima%Greene%Joe%Havel%Cecily%Horton%%

Collectors(Committee((Catherine%Anspon%Karol%&%Paul%Barnhart%Leslie%&%Jack%Blanton%Kelli%&%Eddy%Blanton%Minnette%Boesel%Charles%Butt%Karol%Kreymer%&%Robert%Card%Claudia%&%Roberto%Contreras%Marita%&%JB%Fairbanks%Debra%&%Dan%Friedkin%Jo%&%Jim%Furr%Barbara%&%Michael%Gamson%Heidi%&%David%Gerger%Eleanor%&%Dan%Gilbane%Liz%&%Tom%Glanville%Jonathon%Glus%&%Alton%LaDay%Brenda%&%William%Goldberg%Melanie%Lawson%&%John%Guess%%Terri%&%John%Havens%Diana%&%Russell%Hawkins%Molly%&%Ford%Hubbard%Jill%F.%Jewett%Toby%Kamps%Carol%&%Neil%Kelley%Isabel%Lummis%Judy%&%Rodney%Margolis%Dr.%Penelope%Gonzalez%&%Lester%Marks%Poppi%Massey%Tatiana%&%Craig%Massey%Catherine%&%George%Masterson%%%

%%%%%

%%

George%&%Linda%Kelly%Mimi%Kilgore%Marshal%&%Victoria%Lightman%Mari%Carmen%Ramirez%%%%%Lisa%&%Will%Mathis%Elisabeth%&%Brian%McCabe%Kate%McConnico%Peter%McStravick%Marc%Melcher%Carol%Neuberger%Judy%&%Scott%Nyquist%Sarah%&%David%Pesikoff%Amy%Purvis%Kathryn%&%Richard%Rabinow%Minnette%Robinson%Mickey%Rosmarin%Lauren%Rottet%Courtney%&%Christopher%Sarofim%Leslie%&%Shannon%Sasser%Claudia%Schmuckli%Carson%&%Arthur%Seeligson%Lisa%&%Russell%Sherrill%Leigh%&%Reggie%Smith%Sara%Dodd%&%Keith%Spickelmier%Eliza%&%Stuart%Stedman%Aliyya%&%Herman%Stude%Cynthia%Toles%Bridget%&%Patrick%Wade%Shelley%&%Andy%Weathers%Marcy%&%Tom%Wessel%Andrea%&%Bill%White%Cyvia%&%Melvyn%Wolff%Lea%Weingarten%%Elizabeth%&%Barry%Young%

!!!!

!!!!!!!!!!!!!!!!!!!!!!! *!This!list!is!subject!to!change!as!more!organizations!join.!

2012!Cultural!Partners!

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Arful  partying  for  Houston  Fine  Art  Fair By Molly Glentzer

Published 01:19 p.m., Monday, April 2, 2012

Janet Hobby, left, and Melissa Grobmyer serve as show advisors for the 2012 Houston Fine Art Fair Sept. 14-16. Melissa and Albert Grobmyere hosted a party at their art-filled home to announce sponsorships. Photo: Gary Fountain / Copyright 2012 Gary Fountain.

The Houston Fine Art Fair returns Sept. 14-16, this time at Reliant Center.

Melissa and Albert Grobmyer opened their art-filled home to collectors, gallerists and museum patrons to announce sponsorship opportunities for the event, which benefits the Glassell School of Art. Melissa Grobmyer and Janet Hobby, partners in MKG Art Management, are show advisors for the fair.

On the scene: Lea Weingarten, Victoria and Marshal Lightman, Craig Massey, Herman and Aliyya Stude, Toby Kamps, Sonja Roesch, Barbara Davis, Bill Goldberg, Catherine Masterson, Elisabeth McCabe, Heidi Gerger and Zoya Tommy

molly.glentzer@chron.com

FOR!IMMEDIATE!RELEASE! ! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Media!Contact:!January!30,!2012! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Marta!Fredricks,!

Marta@dpwpr.com!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Dancie'Perugini'Ware'Public'Relations,''

!713G224G9115!!Houston!Fine!Art!Fair!Slated!for!September!14!–!16,!2012!

Expanded!Venue!and!Team!Poised!to!Grow!Fair!into!the!Nation’s!Premier!Art!Fair!in!the!Southern!Region!

!The!Houston!Fine!Art!Fair!(HFAF)!is!returning!to!Houston!September!14!J!16,!2012!and!will!be!held!at!Reliant!Center,!the!largest!and!most!prestigious!entertainment!complex!in!the!state!of!Texas.!

!In! its! inaugural! year! in! 2011,! 10,500! visitors! came! to! HFAF! and! perused! art! from!galleries!representing!13!Countries!and!37!cities.!

For! 2012,!more! than! 80! leading! galleries! from! across! the! US,! Latin! America,! and!Europe! will! experience! an! exciting! and! diverse! collection! of! art! galleries! and!installations! from! around! the! globe.! The! second! annual! fair! will! continue! to! offer!contemporary!and!modern!masters,!emerging!artists!and!today’s!art!stars.!!Paintings,!drawings,!print!editions,!installations,!sculpture,!and!photography!will!have!price!points!that!will!appeal!to!both!novice!and!experienced!collectors.!International!in!scope,!the!fair!will! also! showcase!a!wonderful! selection!of! the!best! in!classic!and!contemporary!Latin!American!art.!!

WorldJclass!museums!and! renowned!art!patrons! in!Houston,!America’s! third! largest!art!market,!will! once!again!offer! special! access! to!private! collections,!museum! tours,!onGsite!cocktail! receptions!and!cityGwide!sponsored!events.!The!VIP!gala!preview!will!be!held!on!Thursday,!September!13,!2012!and!will!again!benefit!the!Museum!of!Fine!Arts!Houston’s!Glassell!School!of!Art!Core!Program.!!Joining!Fran!Kaufman!in!her!new!role!as!Creative!Consultant!will!be!Sales!Director!Ruth!Fruehauf.!Fruehauf!brings!her!impressive!20!years!of!experience!and!art!knowledge!at!Art! Forum! and! Artnet! to! the! Houston! Fine! Art! Fair.!Melissa! Grobmyer! and! Janet!Hobby,! partners! of!Houston’s!MKG!Art!Management,! have! joined! the! team!as! Show!Advisors.! They! will! oversee! audience! development,! host! committee! participation,!museum!participation,!educational!programming!and!special!events.!The!Houston!Fine!Art!Fair!is!produced!by!Hamptons!Expo!Group!Management.!!!Houston!Fine!Art!Fair!exhibitor!applications!are!being!accepted!until!June!1,!and!will!be!reviewed!by!the!HFAF!Selection!Committee.!To!submit!an!exhibitor!application,!go!to!www.houstonfineartfair.com.!!!For!exhibitor!inquiries!contact!Sales!Director!Mark!Drucker!!at!mark@hegshows.com.!In!Europe,!contact!Rebecca!Anson!at!rebecca@hegshows.com.!