Helvetica_4

1985

Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas'sche Schriftgiesserei of Münchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with the successful Akzidenz-Grotesk in the Swiss market. Originally called Neue Haas Grotesk, its design was based on Schelter-Grotesk and Haas’ Normal Grotesk. The aim of the new design was to

create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage.

When Linotype adopted Neue Haas Grotesk (which was never planned to be a full range of mechanical and hot-metal typefaces) its design was reworked. After the success of Univers, Arthur Ritzel of Stempel redesigned Neue Haas Grotesk into a larger family.

HelveticaIn 1960, the typeface's name was changed by Haas' German parent company Stempel to Helvetica (derived from Confoederatio Helvetica, the Latin name for Switzerland) in order to make it more marketable internationally. It was initially suggested that the type be called 'Helvetia' which is the original Latin name for Switzerland. This was ignored by Eduard Hoffmann as he decided it wouldn't be appropriate to name a type after a country. He then

decided on 'Helvetica' as this meant 'Swiss' as opposed to 'Switzerland'.

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Helvetica is an increasingly popular typeface that is constantly growing in family members. Throughout the 60s, 70s, and 80s, more weights were added.

Helvetica_8

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Light

Helvetica_10

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ABCDEFGHIJKLMNOPQRSTUVWXY&Z

abcdefghijklmnopqrstuvwxy&z

{ }Bold

Helvetica_12

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Helvetica_14

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ABCDEFGHIJKLMNOPQRSTUVWXY&Zabcdefghijklmnopqrstuvwxy&z{ }

Black

1957Helvetica was first developed by Max Miedinger. Originally called Neue Haas Grotesk, this sans-serif typeface aimed to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage.

1950 1960 1970

1957

The Cyrillic Version was designed in-house in the 1970s at D. Stempel AG. This consisted of four new kinds of type weight- Light, Regular, Bold, Black

19701970

The introduction of Helvetica Rounded is a version containing rounded stroke terminators. Bold, bold oblique, black, black oblique, bold condensed, bold outline fonts were made.

19781978

1980 1990 2000

19831970In 1983, in an attempt to rein in the font's expansion, an updated version of Helvetica was designed by Linotype called Neue Helvetica (New Helvetica) that included more weights and styles, and overall made the type family more consistant.

1992Cyrillic characters were chritiqued and redesigned by the advice of Jovica Veljovic.

1992

2009Neue Helvetica W1G is a version with Latin Extended, Greek, Cyrillic scripts support. Only OpenType CFF font format was released.

2009

The release of Helvetica Linotype (renamed Helvetica World in 2006), a family of four fonts, each of which has over 1,500 glyphs—representing Latin, Greek, Cyrillic, Hebrew, and Arabic. The Cyrillic, Greek, and Hebrew were drawn by John Hudson.

2004

2004

2004

Helvetica_18

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ABCDEFGHIJKLMNOPQRSTUVWXY&Zabcdefghijklmnopqrstuvwxy&z{ }

Oblique

Helvetica_20

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ABCDEFGHIJKLMNOPQRSTUVWXY&Zabcdefghijklmnopqrstuvwxy&z{ }

Compressed

Helvetica_22

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ABCDEFGHIJKLMNOPQRSTUVWXY&Zabcdefghijklmnopqrstuvwxy&z{ }Ultra Compressed

Helvetica_24

TOYOTA

Moving ForwardMoving ForwardMoving ForwardMoving ForwardMoving ForwardMoving ForwardMoving ForwardMoving ForwardMoving ForwardMoving ForwardMoving ForwardMoving ForwardMoving ForwardMoving ForwardMoving Forward

Bold 35 pnt

Moving ForwardBold 40 pnt

Bold 30 pnt

Bold 28 pnt

Bold 25 pnt

Bold 20 pnt

Bold 18 pnt

Bold 15 pnt

Bold 13 pnt

Bold 11 pnt

Bold 07 pnt

Bold 09 pnt

Bold 05 pnt

Bold 10 pnt

Bold 06 pnt

Bold 08 pnt

LightLight ObliqueLight Condensed

Light Condensed ObliqueRegular

Regular CondensedBold

Bold ObiqueBold Narrow

Bold Narrow ObliqueBold Condensed

Bold Condensed ObliqueBlack

Black ObliqueBlack Condensed

Black Condensed ObliqueOblique

NarrowNarrow Oblique

Condensed ObliqueCompressed

Extra CompressedUltra Compressed

PanasonicJCPennyGMToyotaJeepNestleTargetAmerican AirlinesMicrosoftKawasakiEnergizerCaterpillarMattelSearsBMWLufthansaThe North FaceCVSSkypeStaplesMotorola3mEvian

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HELVETICAthe official font for

SINAGEsense

1989

London New York

Seoul AmsterdamMontreal Paris

Berlin Chicago

Mexico City

Tokyo Vancouver

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Helvetica is one of the most widely used sans-serif typefaces in the world, born when clarity of communication was becoming more important than unnecessary ornamental decoration. It's forms are characterized by a balance of positive and negative space and exemplify the ideals of the time in which it was created by being clear and easy to read at almost all weights and sizes. Making Helvetica the perfect typeface for commer-cial use.

Nestlebergamin

B&G

DIAMOND

EMIAMERICA

EasTex

Tupperware

Jeep

AmericanAirlinesAA

that was easy.

STAPLES

B M W

Panasonic

GMAIRCON DUCATI

BANK ONE.

KnollCATERPILLARPost-it

3MMicrosoftScotch

Oral B

BLAUPUNKTAGFA

JCPenney.

TOYOTA

Sears

Crate&Barrel

TARGET.

CVS/pharmacy

THENORTH

FACE

BASF

GRAN TURISMOTHE REAL DRIVING SIMULATORBell Atlantic

Helvetica_34

TARGET.

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Expect more. Pay less.

Helvetica_36

JCPenney.

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Its all inside.

Helvetica_38

B M W

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The ultimate driving machine.

ELIZABETH BEASLEY : TYPE 1 : FA10