Helping you to create killer content

Remember it's about

investment and resource

Exploring the info graphic

Dissecting the info graphic in terms of

• Topic

• Visual

• Data

http://www.creditloan.com/infographics/the-50-richest-people-on-earth/

Topic

Killer! • its parameters are clear (50 people); • it’s enticing (they are worth how much?);• and it’s relevant to the publisher’s business of wealth and credit management.

Topic

• it’s not a one-off piece of content. • a few months earlier, the brand published another provocative info graphic titled, “Is walking away from your mortgage okay?”

The lesson here is that serialising content can contribute to scale and continuity.

The visual

•refreshingly simple image• but the info graphic does little to go beyond the source data• great info graphics are faithful to the data while providing a relevant perspective• the design also misses the opportunity to engage readers with more compelling visuals.

The visual

What could have improved this info graphic?Iconography: sector identificationIllustration: caricaturesContext: data is far more interesting

in context than it is as an absolute.

Interactivity: links

The data

Reliable source The lifeblood of an info graphic is data reliability.

Lesson: Strengthen credibility by showing linkage to the source.