helping hands helping you, help yourself

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HELPING HANDS HELPING YOU, HELP YOURSELF

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Helping Hands Helping you, help yourself. Helping Hands Helping you, help yourself. Joshalyn Burgos Sport & Medical Sciences Academy Hartford, CT. What’s the problem?. Working parents have difficulty balancing work, childcare, and maintaining an efficient household. - PowerPoint PPT Presentation

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Page 1: Helping Hands Helping you, help yourself

HELPING HANDSHELPING YOU, HELP YOURSELF

Page 2: Helping Hands Helping you, help yourself

HELPING HANDSHELPING YOU, HELP YOURSELF

Joshalyn BurgosSport & Medical Sciences AcademyHartford, CT

Page 3: Helping Hands Helping you, help yourself

WHAT’S THE PROBLEM?▪Working parents have difficulty balancing work, childcare, and maintaining an efficient household. ▪We organize FOR you more efficiently ▪Demonstrate how to maintain organization▪Use aesthetically pleasing décor

Page 4: Helping Hands Helping you, help yourself

WHAT’S OUR SOLUTION?

▪Provide hands on, in-home organizing services▪Use organization to provide a more efficient running household▪Services offered in contract or single service▪3-month contracts offered

Page 5: Helping Hands Helping you, help yourself

DESCRIPTION OF SERVICE▪Go to your home and organize whatever is needed▪Organizational methods tailored to your tastes▪ It is efficient and convenient▪We help create systems of organization for you▪We bring order, calm, and control to your home and family life▪ Includes a consultation to cater to your needs, schedule and lifestyle

Page 6: Helping Hands Helping you, help yourself

BUSINESS MODEL

One unit is equal to a seven hour job, or doing a full kitchenorganizational job

Economics of One UnitSelling Price $350.00 Cost of materials $34.00 Cost of labor $57.75 Other variable costs $00.00Total COGS/ COSS $91.75Contribution Margin $258.25

Definition of One UnitA full kitchen Organize

Monthly Break Even Units$691.00

= 2.67 ≈ 3 jobs$258.25

Page 7: Helping Hands Helping you, help yourself

Market Analysis

Description of Target Consumer

Demographics Geographic

Busy families with annual incomes of $60,000 +, college education, may be stay at home mothers

My customers are expected to live in the Greater-Hartford area, this includes Hartford, and the surrounding Suburban areas. They shop at popular groceries store, like Stop and Shop, and go to family centers like parks, and YMCA’s

Psychographics Buying Patterns

Conservative families, with a middle-class to wealthier lifestyle. They hire people to help with the upkeep of their home, (gardeners, nannies, maids). Makes them more likely to hire a business like mine to come into their home

Hiring maids, nannies, to come several times a week, or paying for daycares

Market Statistics

Industry Name: Consumer Services Annual Industry Sales: $1 Billion

Total population of targeted geographic area

Population of target market

1,059,870

Market size

Target Market Size

347,205

3,472

Page 8: Helping Hands Helping you, help yourself

PROMOTION AND SALES

• Business Cards• Word of mouth• Pamphlets• Website• Social Media• Personal

Selling/Consultations

Page 9: Helping Hands Helping you, help yourself

COMPETITION DIRECT COMPETITION

▪ Direct Competition ▪Merry Maids▪Home Cleaning Solutions▪ Professional Organizers (NAPO)▪ Strengths/Weaknesses▪Come to your house, have experience.▪Don’t provide personalized service.

INDIRECT▪Home organizational supplies▪HGTV▪ Strengths/weaknesses▪Only have supplies, not actual instructions.

Page 10: Helping Hands Helping you, help yourself

QUALIFICATIONS▪ In charge of cleaning and maintaining my household for the past 4 years. ▪Great sales and customer skills▪Will gain a NAPO license. ▪Took a Marketing and Entrepreneurship class

Page 11: Helping Hands Helping you, help yourself

SALES PROJECTIONS

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec012345678

Units Sold

Units Sold

Total Units54

Gross Revenue$18,900

Net Profit$5,111

Page 12: Helping Hands Helping you, help yourself

STARTUP FUNDSItem Why Needed Cost

Label Maker For organizing $35.00Agenda For scheduling $12.00Website Design For advertising $50.00Laptop For record keeping $0.00DBA For legal purposes $15.00Workspace To handle business, and hold files $0.00Car For transportation $0.00Business Cards Promotions $10.00Pamphlets Promotions $2.00

Total Startup Expenditures $124.00

Emergency Fund $62.00Reserve for Fixed Expenses $1698.00

Total Startup Investment $1878.00

Page 13: Helping Hands Helping you, help yourself

Thank you for your consideration.Joshalyn Burgos

HELPING HANDSHELPING YOU, HELP YOURSELF