finedesigngroup.com

Hello, we’re

A few FINE facts• Founded: 1993. A few years before launching some of the world’s

first ever marketing websites.

• Offices: San Francisco CA, Portland OR, Traverse City MI

• Ownership: Independent and fully over-engaged in every project

• Employees: ~35 strategists, content creators, designers, developers, and directors

• Client Geography: Global, ranging from across the street to New York to Tanzania, with a focus on The Valleys of Silicon and Napa

• Industry Focus: Hospitality, Wine & Spirits, Architecture & Engineering, Luxury Goods brands, and world-class Technology.

We Are A Digital Branding Agency.We do more than digital. But our specialty is helping define companies using the media customers turn to when they want a definition. We design, build, and manage the key touch points that connect brands with people in digital space.

Digital is Where Brands Are Made.We evolved from traditional design early on, because logos and ads are not enough to create a brand. Brands {and companies} are increasingly formed by customer-driven, technology-enabled interactions.

Your brand lives in a complex ecosystem.

EARNED MEDIATHINGS YOU MONITOR & INFLUENCE:

Social Media Dialog, Word of Mouth, Buzz, Blogs, PR, Customer List (email)

PAID MEDIAPAY TO PLAY

OUTREACH VENUES:

Search Engine Marketing (PPC) Online Ad Partnership and

Sponsorship Integrated Offline Advantage

OWNED MEDIADIGITAL DESTINATION ASSETS

YOU CONTROL

The Product, The Core Website or Landing Pages, Mobile Apps and

Site Versions, Your Blog, Promotional IP, Social Media Destinations

(Twitter, YouTube, Facebook)

SEM/SEO,

SOCIAL MEDIA

ONLINE PROMOS REBATES

SEM/PPC,

CO-BRANDING

YOU

To stake your claim in a cluttered marketplace, creativity must create brand equity. And that always involves applying some unique blend of the 3 capabilities we offer - strategy, design, and technology.

We help you own it.

Here’s where we live:

Design

Core company/brand positioning, content, digital marketing (SEM, PPC, Social), consulting and road-mapping

Strategy

Technology

Applications to manage and access customer and content data: CMS, CRM, workflow tools, apps, hosting

Customer-facing experiences: web and mobile site design, identity and print, user interfaces, video

Your Site Is Your Brand.All of the elements of your brand are assembled on a website and its associated mobile and social media venues. Together, they shape the destination(s) where customers get a full picture of a business.

These capabilities blend into every project

Design

Strategy

Technology

• Digital & Brand Strategy

• Brand Identity Creation

• Content Strategy & Copywriting

• Website Design & Development

• Applications and Content Management Systems

• Mobile Sites & Applications

• Digital Marketing (SEO, PPC, Social Media)

• Print Communication

• Video & Time-Based Media

Small Company. Big Work.We’re no old school agency. You work directly with senior strategists who guide in-house experts in broad disciplines. Today’s iconic brands come from passionate individuals who see branding as a verb.

A Few Recent Case Studies.

Napa’s pre-eminent hospitality brand re-imagined for the digital age.Case Study: Auberge du Soleil

10 beer brands leverage a common history, and build a new head of Steam.Case Study: Anchor Brewing

13 uniquely distinct brands formed into a “string of pearls” Case Study: Ste Michelle Wine Estates

Branding the idea that life expectancy should not depend on zip code.Case Study: Health Happens Here

{ We look forward to presenting this in person. }

finedesigngroup.com : 415.552.9300

Thanks for reading.