Note: This logo will always appear on a black background.

Hello Kitty one day plans a trip to

Jamaica for a vacation. She loves the

Jamaican beaches and playing beach ball games.

One day while lying on the sand, Hello Kitty meets a

new friend, Native. While taking a walk by the water,

together they find a cat named Purrchy playing with

his friends, Pixie and Perry in the sand. Hello Kitty and

Native started playing with them, and began to love

them. Later Hello Kitty and Purrchy begin to create a

strong connection, and Hello Kitty decides to bring

him back home as a new pet and a new friend to

Chococat. Purrchy was sad to leave his friends, but he

loved Hello Kitty and promised to always come back

to visit his friends.

page 8: Characters

page 13: Size Chart

page 24: Logo

page 26: Merchandise

Design Elemets

page 25: Fonts

Table of Contents

page 16: Patterns

page 19: Icons

page 20: Borders

Characters

Hello Kitty

Hello Kitty is a cheerful and happy cat with a heart of gold. Her favorite hobbies are traveling, listening to music, reading, and making new friends.

PANTONE 396 PC

PANTONE 1797 PC

BLACK

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Native is a sweet girl who becomes friends with Hello Kitty in Jamaica. She is friendly, caring, and fun to be around with.

Native

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BLACK

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Purrchy is a sweet little cat that is well-mannered, quiet, and friendly. He is welcomed to Hello Kitty’s circle of friends after moving from Jamaica.

Purrchy

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PANTONE 7436 PC

BLACK

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Pixie is one of Purrchy’s friends. She is fun, cute, and loves to be everyone’s friend. She loves the beach and playing in the sandbox building sand castles with her friends.

Pixie

PANTONE 420 PC

PANTONE 7436 PC

BLACK

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Perry is another friend to Purrchy and Pixie. He is sweet, fun, and always takes care of Purrchy and Pixie. He is like a big brother to them and they look up to him.

Perry

PANTONE 420 PC

PANTONE 7436 PC

BLACK

PANTONE 7403 PC

Size Chart

Design Elements

pattern2.ai

pattern3.ai pattern13.ai

pattern1.ai

pattern4.ai

pattern10.ai pattern15.ai

pattern7.ai

pattern11.ai

pattern8.ai

pattern12.ai

pattern14.ai

icon3.ai

icon4.ai

icon7.ai

icon6.ai

icon9.ai

icon2.ai

icon5.ai

icon1.ai

icon8.ai

border1.ai

border2.ai

border3.ai

border4.ai

border7.ai

border6.ai

border7.ai

border8.ai

Note: This logo will always appear on a black background.

Logo

PT Schoolhouse

ABCDEFGHIJKLMNOPQRSTUVQXYZ

CAC PinaforeABCDEFGHIJKLMNOPQRSTUVWXYZ

Fonts

Merchandise

As a fan of Hello Kitty, I brought a new character, Purrchy, to Hello Kitty’s circle of friends. I created a Jamaican theme because it’s an exotic place Hello Kitty hasn’t travelled yet.

By: Sara Mangoli