hello! are you still offline?
TRANSCRIPT
About Subhendu
• Worked with Large brands such as Infosys, Tata, Cigniti and start-ups such as Mindfire, Gallop and many more.
• PhD Research Scholar in Marketing - IIM Indore; MBA - S P Jain Singapore, B. Tech - NIT Rourkela
• Business Advisor – Start-ups & Enterprises on Go To Market strategy, Marketing Strategy & Innovation
• Co-Founder – Hyderabad Marketing Meetup & The Content Writer Connection
• Winner of Top 100 Most Influential Global Marketing Leaders by World Marketing Congress & CMO Asia.
Let’s Talk Retail… umm. e-Retail
1. Shoppers know as much as salespeople2. Retailers can deliver personal, relevant
suggestions at scale3. Mobile devices drive foot traffic to
stores4. Opinions carry more weight than ever5. Products can jump off the screen
http://www.smartinsights.com/
What do I want? What do I do?
A Great Job!
A Great Career!Name & Fame!
Tons of Money!
Family & Love
Ever
ythi
ng!
Think Online. Go Social.
Communicate Effectively.
Build your connections.
Be Visible. Get Exposure.
Unleash Opportunities.
Build your own personal brand.
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Communicate.
Read. Listen.
Write. Speak.
Set AlertsSearch. Articles
Blogs. Posts Meetups
How to get started with Blogging?
Getting over the writers block• Who will read me? I am a nobody.• What will I write?• What if I am wrong?• I actually do not have much idea. I am a
beginner. • Why is it beneficial?
Top ranking Retail Blogs on Google Search• The FMCG & RETAIL Marketing Blog - http://fmcg-marketing.blogspot.in/ • An Indian & A Retailer - http://v-rajesh.blogspot.in/ • Retail Mantra - http://www.retailmantra.com/ • Retail Touchpoints - http://retailtouchpoints.tumblr.com/• Retail Minded - https://retailminded.com/ • Forrester Retail - http://blogs.forrester.com/category/retail
How to start?• Self-starter guides online.
• Focus on Objective, Flow and Narration
• Create a compelling story.
Connect. Build your Social Profile | Everywhere | Expand your Connections
The 10 Elements of a Successful Social Media Profile
• Element #1: Your Name
• Element #2: Your Username
• Element #3: Your Profile Pic
• Element #4: Your Link
• Element #5: Your Bio
• Element #6: Your Interests
• Element #7: Your Background Image
• Element #8: Your Privacy Settings
• Element #9: Your Activity
• Element #10: Your Promotion
Catch Attention. Get Noticed Publish Regularly | Ask Questions | Share Opinions | Ask for Feedback
5 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sharing
• Tactic#1: Ask readers to share content through social channels
• Tactic#2: Tap influencers in social content
• Tactic#2: Multiply your social sharing reach through Triberr
• Tactic#4: Use Sponsored Tweets, Posts & Messaging
• Tactic#5: Produce Content that is worth sharing
https://www.quicksprout.com
What are Sponsored Social Ads?
More Benefits of Social Media : Job Info
There is more to Digital Marketing…
And even more to 360 Degree Marketing…
Be Unique.
Be Expressive.
Be Social.
Digitally Market Yourself
