heidi j. apperson resume 12_2014
TRANSCRIPT
Overview
Accomplished, senior marketing professional with broad marketing and community relation experience, encompassing strategic planning, interactive marketing, creative development, media planning & buying, direct-marketing, public relations, program promotion and special event planning, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance.
Education
Eastern Illinois University- 2010Bachelor of Arts, General Studies
Parkland College-2008Associate in Arts, General Studies
Skills •Marketing Strategies & Campaigns•Corporate Communications•Creative & Graphic Design•Strategic Planning & Branding•Web & Print Content Development•Focus Group & Market Research•Development of Employee Engagement & Training Materials•Special Event Management•Budget and Financial Planning•Employee Engagement•Public & Media Relations•Project Management•New Service Launch
Heidi Apperson 500 South Chaucer Blvd, Monticello, IL 61856
(217) 762-1513 (Office) (217) 621-5938 (Cell) [email protected]
Heidi Apperson (217) 762-1513 (Office) (217) 621-5938 (Cell)
2/04 – PresentDirector of Marketing & Community Relations
Kirby Medical Center, Monticello, IL
•Appointed to lead the entire marketing function. Assumed majority of responsibilities and accountabilities previously completed by an outsourced marketing firm. •Led the development and implementation of annual marketing strategic plan. •Played a key role in achieving referral and patient volume growth that consistently improved each quarter.•Develop department goals and objectives and establish and implement policies and procedures for department operation. •Develop and recommend department operating budget and ensure that department operates within budget. •Develop and execute marketing plans and programs, both short- and long-range, to ensure profit growth and expansion of services. •Conduct market research and gather market intelligence so that market opportunities may be capitalized on as they occur and the effects of competitive activity may be minimized. •Prepare advertising programs. Create ads, including educational calendars, for publication in various media, using desktop publishing software; manage ad placement. •Formulate approaches, policies and programs to promote community understanding and identifi-cation with the system and its members. •Serve as official spokesperson to the media. Determine the appropriateness of media requests for information and formulate the content, timing and manner of media releases in conformance with policies and codes of ethics. •Prepare press releases and feature stories: suggest topics, write stories, produce and distribute to appropriate media. Maintain press clippings book and post articles on bulletin boards. •Coordinate, write and produce a variety of internal and external publications, newsletters, handbooks, catalogs and brochures. Prepare informational brochures for patients, employees and visitors. •Develop, monitor and update the system’s internet website. •Develop the monthly “on-hold” telephone messages and oversee production of tape. •Coordinate speakers’ bureau. •Coordinate photography to meet publication deadlines and maintain photo storage.
Heidi Apperson 500 South Chaucer Blvd, Monticello, IL 61856
(217) 762-1513 (Office) (217) 621-5938 (Cell) [email protected]
PROFESSIONAL EXPERIENCE
Accomplishments at Kirby Medical Center:
•Developed and launched integrated, multi-channel marketing material including print, catalog, web, and direct marketing campaigns.•Cut outsourced marketing expenses over 60% while increasing the output of our marketing material. •Led market launch of multiple new services, programs, and special events. Identified oppor-tunities, collaborated with internal departments, and created campaigns for external agencies. •Recipient of multiple healthcare marketing awards from Illinois Society of Healthcare Mar-keting and Public Relations. •Guest columnist for Illinois Critical Access Hospital Network.•Guest columnist for the Society of Healthcare Strategy & Market Development- Spectrum magazine.
01/1996 to 5/2003 Public Relations Coordinator
Amishland Country Village-Tuscola, IL
•Assisted in planning of special events. •Organized and scheduled entertainment calendar.•Representation and guest speaker to promote organization.•Served on the Illinois Tourism Council.•Generated business with special events planning, tours, and marketing.
05/2002-02/2004Carle Clinic- Family Practice
•Medical Office Assistant-Assist physician with procedures and patient care.
Heidi Apperson 500 South Chaucer Blvd, Monticello, IL 61856
(217) 762-1513 (Office) (217) 621-5938 (Cell) [email protected]
PROFESSIONAL EXPERIENCE
Organizations and Memberships
SHSMD, ISHMPR, Rotary, Kirby Auxiliary, Monticello Main Street Board, Alpha Sigma Lambda, Monticello Junior Women’s Club, Mom’s Group of Monticello, Co-Captain for Kirby Lifeguards Relay for Life team, Relay for Life of Piatt County Chair, I.M.P.A.C.T. Coalition, Monticello Chamber of Commerce, Bement Area Chamber of Commerce, and Kirby Auxiliary.
Honors & Awards
Alpha Sigma Lambda Honor Society, Pinnacle Award of Excellence in 2013, Pinnacle Award of Merit 2014, ICAHN Young Leader Award 2014 nominee, ICAHN Innovation Award 2014, and Stanford’s Who’s Who Award.
References
Stephanie DavenportAccount ExecutiveComcast [email protected]
Courtney AdamsMarketing InternKirby Medical [email protected]
Heidi Apperson 500 South Chaucer Blvd, Monticello, IL 61856
(217) 762-1513 (Office) (217) 621-5938 (Cell) [email protected]
Laurie LeePhysician AssistantCarle [email protected]
Courtney McLearinGraphic DesignerWeb Store U of [email protected]